What does the product operation post of Internet company mainly do? What major do you mainly recruit for fresh graduates? thank you

Responsibilities of product operation: including content construction, user maintenance and activity planning, and managing product content and user occupation. Product operation mainly includes three positions: product operation specialist, product operation manager and product operation director.

Work content of product operation post:

Product development period-before the product goes online: first of all, the product positioning and target users should be clear in product operation.

Product seed period-product internal testing period: At this stage, the main purpose of product operation is to collect user behavior data and related feedback, analyze and discuss with product planning, and optimize products. ?

Product growth period-product outbreak period: event planning is an essential part of product outbreak. ?

Product maturity: the stable period is of great significance to the product, which is an iterative update of the small version. Product operation should be a bridge between product planning and users.

Product decline period: at this stage, the loss of users is intensified, the user activity is also significantly reduced, and the revenue contribution is also greatly reduced. Company strategy: reduce technical support and launch new products.

Professional requirements for product operation post recruitment:

The majors of post personnel recruited for general product operation positions are: marketing, Internet-related majors, product design and design-related majors.

Extended data:

Product operation job description:

1, which serves as a bridge between product design and operation, is responsible for collecting and sorting out the product requirements of the operation team and organizing the writing of product requirements documents.

2. Collect the problems and feedback in the process of product use, make statistics and analysis on the operation data, and form valuable product operation and design documents.

3. Based on the understanding of users and products, put forward the plan of activity planning and operation, communicate with product managers and technical engineers to confirm the requirements, and follow up the implementation.

4. Collect and analyze the operation data regularly, provide effective data support for the formulation of products and operation strategies, and put forward effective coping strategies and product demand analysis according to the data.

5. Promote the promotion of product core indicators through product operation strategies, explore and formulate plans to help users grow and promote, and enhance the growth space of users.

6, packaging product function, writing packaging planning scheme and promotion channel analysis, formulate effective product promotion plan.

Baidu encyclopedia-product operation specialist

Baidu encyclopedia-product operation