Handu Clothing House Model (5)

Learn from other people’s models and follow your own path.

Many people may have heard or seen the brand Handu Yishe. In just 6 years, it has grown from a company with RMB 200,000 to a company with assets of several billion, with assets increasing 7,500 times. How did he do it?

1. The boss went to South Korea to represent 200 clothing brands. This method itself completely subverted ordinary people's cognition. According to ordinary people's practice, one or two suitable brand agents will be selected to promote sales.

2. After returning to China, he did not inspect the location, decorate the design, open a physical store, or recruit employees. Instead, we recruit entrepreneurs through campus recruitment. The three people were divided into a team to serve as art, business and customer service respectively for online sales. This is often referred to as maker thinking.

3. Each team is free to choose a clothing brand and is given a start-up capital of 100,000 yuan to purchase. The company never participates in specific operating matters, but only stipulates the minimum sales price. As for pricing, promotions, discounts, etc., it is up to you.

4. Distribution method. According to the company's regulations, 70% of each period's sales are used for purchase, and the remaining 30% is the company's profit. This method greatly enhances everyone’s entrepreneurial passion.

5. Each team competes with each other, and statistics of relevant indicators are conducted for comparative analysis. If some teams run poorly and cause losses, they will purchase goods at 70% of sales until they run out of money.

Everyone is familiar with this model, which is the so-called "Starfish Model" or "Amoeba Business Model".

Why is it called starfish mode? Starfish is a creature in the sea. It is said that no matter where it is cut, it can return to its original shape. This is the origin of the starfish pattern. Demonstrating his strong self-creation and self-growth abilities.

After learning this pattern, what did you think of? Do you think there are any opportunities in your industry or company?