Why is the "God Car" Tiguan lost?

First of all, let's take a look at the Tiguan car system itself. Tiguan cars include Tiguan and Tiguan L, which are positioned in compact SUVs and medium-sized SUVs respectively, with different audiences and no overlapping prices. Tiguan is based on PQ35 platform, while Tiguan L is based on the brand-new MQB platform. Under the background of the large-scale promotion and replacement of the old platform on MQB platform, PQ35 will need to be replaced one day.

On 20 18, SAIC Volkswagen launched a new compact SUV model-Tuyue based on the MQB platform. The wheelbase of this model is very close to Tiguan 2680mm, and the length is slightly shorter than Tiguan, but it is relatively wider. The price of Tuyue is very attractive. The appearance of a brand-new compact SUV model will definitely lead to a decline in the sales of the old models at the same level. The most important factor is that Tuyue's brand-new powertrain can already provide the national six emission standard models. In this context, emission standards may attract more consumers to buy new models.

20 19, 1 June, despite the basic decline in the overall environment, SAIC Volkswagen tuyue still achieved sales growth. Such an upward trend can also confirm the above inference to some extent. The consumer groups of Tiguan and Tuyue overlap, and Tuyue has become the choice of more people, and the sales volume of the Tiguan series has begun to decline.

After analyzing our own models, let's take a look at the Volkswagen brand itself. On 20 18, FAW-Volkswagen also launched its own SUV product line, including Ge Tan and Tan Yue models. The addition of these two models is not only as simple as FAW-Volkswagen owning SUV models, but also gives consumers more choices. More choices also mean the possibility of a single model showing a downward trend. But behind it is not only the change of market environment, but also the phenomenon that will appear after the product is updated. It is understandable that consumers tend to choose new models with higher environmental standards. A more reasonable explanation for Tiguan's surprise should be the replacement of old and new models.