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The name Lin Yinsun may be unfamiliar to many people. But in Jiangxi, it

Former richest man in Jiangxi: BMW Porsche was given to employees at the peak, and in 2007, 1 880 million was lost1year.

The name Lin Yinsun may be unfamiliar to many people. But in Jiangxi, it

Former richest man in Jiangxi: BMW Porsche was given to employees at the peak, and in 2007, 1 880 million was lost1year.

The name Lin Yinsun may be unfamiliar to many people. But in Jiangxi, it is like thunder.

1964, Lin Yinsun was born in a poor mountain village in Linchuan County, Jiangxi Province. "Raising chicken salt and raising pigs for the New Year" became the main memory of his childhood and adolescence.

37 years ago, a feed factory in Jiangxi was on the verge of bankruptcy. Successive factory directors have tried their best, but they still failed to reverse the crisis.

Later, the leaders took a fancy to Lin Yinsun, who came back from technical secondary school.

That year, he was just a boy of 2 1 year old.

He worked hard to revive the factory.

Once, when debugging the machine, Lin Yinsun's thumb was cut off, and he immediately bled profusely, but after he bandaged it, he went back to the workshop to get busy.

This seemingly weak scholar touched all the men and women in the feed factory.

They realized that Lin Yinsun was a character, gritted their teeth and worked hard with him.

In just five years, Lin Yinsun not only paid off the arrears of feed mills, but also paid more than 600,000 yuan in taxes.

1994, in the wave of state-owned enterprise reform, Lin Yinsun took the feed factory into its pocket and renamed it Jiangxi Zhengbang Industrial Co., Ltd.

Since then, the company has set foot in many industries such as chemical industry, dairy industry and veterinary medicine, and its business is booming and its income is rolling in.

In 2003, Lin Yinsun spent a lot of money to acquire Jiangxi Pig Breeding Center and officially entered the pig breeding industry.

This time, fate visited Lin Yinsun again.

In 2007, the price of live pigs soared. Zhengbang Company successfully landed in Shenzhen Stock Exchange and became the first private agricultural listed company in Jiangxi Province. With 700 molecular companies in 29 provinces (cities, districts), 70,000 employees and 20 overseas enterprises, Lin Yinsun has become a veritable "King of Pigs in Jiangxi".

In the same year, it was listed on the Hurun Report for the first time with a value of 654.38 billion yuan.

At the company's annual meeting on 20 17, Lin Yinsun made a stroke of his pen and gave excellent employees a very generous reward.

Twenty employees who have made special contributions to breeding will each get a BMW X5 or a Toyota overbearing or Porsche as a reward.

20 18, African swine fever struck, and domestic farmers wailed everywhere. However, Lin Yinsun once again took an unusual road, directly investing hundreds of millions of yuan to introduce tens of thousands of foreign high-quality breeding pigs.

In 20 19, Lin Yinsun ushered in the peak of its life: the number of live pigs slaughtered was close to100000, and its annual net profit was as high as 5.7 billion yuan, ranking second in the country directly.

Bezos, the world's richest man and founder of Amazon, once asked Buffett: "Your investment philosophy can be said to be very simple, but why don't people want to copy your practice?"

Buffett said: "because no one wants to get rich slowly!" "

Lin Yinsun's ambition is getting bigger and bigger, and his mind is getting hotter and hotter. He set the goal of slaughtering more than 6,543.8 billion pigs in 2022 and advancing into the world's top 500.

In order to achieve this "grand" goal, the company invested heavily in purchasing sows and piglets at a price several times higher than the market price, and recruited pig-raising talents with high salaries.

By the end of 2020, the number of farmers cooperating with Zhengbang has surged from 2,702 to 6,409. Lin Yinsun's net worth reached a staggering 32 billion pounds.

At the same time of his triumphant progress, the hidden danger is also expanding rapidly: the crazy expansion leads to oversupply. Although I earn a lot, I spend a lot.

In 2020 alone, the company invested 9.5 billion yuan, while the company's profit was only 5 billion yuan.

Facts have proved that any behavior that does not respect the laws of the market will eventually be cleaned up by the market.

202 1, pork prices plummeted, reaching 1.

The pig that was robbed at a high price before lost 600 yuan when it was sold, and lost more if it was not sold.

202 1, Zhengbang lost 65.438+0.88 billion blood. Moreover, it was listed on 17, and only earned less than10 billion.

In other words, Zhengbang lost all the money earned in 1 year.

What is more terrible than the loss is the company's nearly exhausted cash flow. Many pig farm projects under construction have been destroyed.

In order to solve the problem of funds, Zhengbang borrowed heavily: from banks and shareholders.

Even the wool of employees and foster families: launching businesses such as employee follow-up investment and employee loans.

Adoptive parents paid Zhengbang for feed in advance. After Zhengbang took the pig away, they didn't say anything about the advance payment.

As a result, the financial pressure has not eased, but the reputation has become worse and worse. More and more adoptive parents would rather watch pigs starve to death than buy feed.

The company had to lay off a large number of employees, the enterprise filed for bankruptcy and reorganization, and the chairman was directly reduced to Lao Lai.

Lin Yinsun, at a loss, admitted: "Raising pigs is not a risk, but a disaster. If you can't do it well, nothing will happen! "

Zhengbang Company climbed from obscurity to the peak of the industry in 17, but it only took two years to fall into the abyss.

Buffett said: Everything should be prepared for a rainy day. We don't need to be smarter than others, but we must have self-control than others! "

It is worth mentioning that almost all pig enterprises will keep some cash in order to tide over the trough.

The cash in the hands of enterprises such as New Hope and Mu Yuan Co., Ltd. has remained above 654.38+0 billion for a long time.

Chang Lu, chairman of New Hope, once said: In this line of work, don't think about profiteering. Good years. You made money. Think about the future. Only by conforming to the laws of the market and steadily and steadily can we go further.

However, Zhengbang, like an avid gambler, has no sense of risk. He put all his eggs in one basket again and again, leaving no way out for himself. As a result, he lost completely.

In its heyday, Lin Yinsun once asked a scholar, "What is money?"

The scholar told him, "You can't see anything with the money!" "

Now look, one sentence has become a prophecy.