Decision on upgrading the porridge shed in Jindianzi

Promotion means: take points and areas, and break them one by one.

Target audience: schools, Internet cafes, commercial outlets, office buildings and surrounding residents.

Management orientation: characteristic management, close to the masses.

Promotion strategy:

1, although this article has nothing to do with promotion, it is very important for the promotion effect. Everyone in the catering industry knows that even if it is promoted well, the dishes in the restaurant will not be suitable, have no characteristics, and there will not be many repeat customers, let alone cultivate potential customers. Therefore, accurate positioning is the premise. The catering industry itself is one of the most competitive industries. Only by grasping the principle of dislocation competition, seeking business characteristics, finding the right clients, designing food varieties and arranging dining environment according to the consumption habits, tastes and preferences of the clients can we establish business characteristics. In addition, the market positioning should be dynamic, and it should be adjusted in time according to market changes, and new styles, new varieties, new services and new functions should be continuously introduced.

3. If there is a school near your store, it is a good consumer group, and the big pot rice in the school will never be as delicious as the food in the fast food restaurant outside, which is the consensus of the students. I don't know whether it's primary school, middle school or university, so I said it separately. If it is a primary school or a middle school, you can set up a small dining table for students, make a leaflet with reasonable meals, and send it to the school gate for students and parents (the meals should be nutritious, and it is best to have instructions next to each set meal to reassure parents and make students happy). If it is a university or technical secondary school, besides distributing leaflets, students from several schools can be recruited as waiters (there are still many work-study programs in universities), which will not only make fast food restaurants youthful and attract peers to eat, but also bring students around them through these clerks. Provide take-away service for students in school, let students who work and study part-time deliver take-away, and promote the take-away of school fast food restaurants. Your store will give them a commission according to the number of takeaways promoted. You can also provide free ordering service for school teachers, which can be done by students. As long as you are motivated, you will be creative. Believe in the ability of these students, they will bring you unexpected gains. Also, it is best to add sausages, mala Tang, barbecue and other snacks that students like. Although it is small, the profit is still quite large.

For consumers in internet cafes, because they spend most of their time surfing the Internet, they are very stingy with their meal time. It is difficult for them to eat at normal meal time, and most of them are hungry before they want to eat. Therefore, in addition to distributing leaflets, fast food restaurants should also adopt flexible ways to attract customers from Internet cafes. First, extend the business hours of fast food restaurants; The second is to provide free food delivery service; Third, fast food restaurants should have a website to provide online ordering service (it is best to match the photos of the signature dishes of fast food online). The above three items are aimed at online customers. It is not enough to rely on this, but also depends on the promotion power of internet cafe administrators. On the one hand, we should have a good relationship with the owners of Internet cafes, on the other hand, we should reach a mutually beneficial alliance with Internet cafes. If take-away food is provided to the Internet cafe administrator for free, customers who recommend eating through the Internet cafe administrator can get a discount (of course, some discount cards of fast food restaurants should be sent to the Internet cafe administrator first), and the Internet cafe administrator can get cash back or bring friends to eat for free. You can also distribute mouse pads, disposable paper cups and other items printed with the website and ordering phone number of fast food restaurants to Internet cafes for free, so that online customers can easily find the address and ordering phone number of fast food restaurants and think of your fast food restaurants when they are hungry. Based on mutual benefit, fast food restaurants can advertise for internet cafes free of charge in their own stores, and internet cafes can of course advertise for fast food restaurants free of charge in internet cafes, killing two birds with one stone and making everyone happy.

Your shop is in the business circle, and there should be many shops in it. Everyone is busy doing business, time is money, and home delivery should be the main way. In terms of promotion, we must distribute leaflets and make more efforts on the changes of dishes and preferential activities. In the initial stage of promotion, we may take the activity of "buy one get one free" to attract customers' attention, let them really experience the food and quality service of fast food restaurants, and then cultivate them into regular customers. You can also try to provide fresh vegetable delivery service for shopkeepers and shop assistants according to your needs, that is, for customers who want to cook in their own stores, fast food restaurants will deliver washed and cut vegetables to their doors (adding labor costs to the original vegetable price), and customers can cook directly after they get the vegetables, which is convenient and time-saving, and fast food restaurants can also profit from it and win customers.

Although the office building is far from fast food restaurants, it can also make a big fuss about promotion. Leaflets can be made into simple small cards, which are easy to carry and place. It is best to print practical common telephone numbers or practical contents such as bus lines and train schedules on the back of the card. You can also cater to white-collar workers and choose some interesting content such as fashion topics, classic jokes, beauty recipes, etc., so that customers can keep their cards for a long time and achieve the maximum publicity effect. Because the office building is far away from fast food restaurants, it is obviously unrealistic for white-collar workers to know the dining environment and food types of fast food restaurants for the first time. In addition, most office buildings are computerized, which depends on the website of fast food restaurants. In addition to photos of various dishes, dining environment, hygiene license and other fast food restaurants, the website should also upload videos of live cooking in fast food restaurants, so that white-collar workers can have a clean and comfortable impression of fast food restaurants in the fastest time, and also let them order without worrying about the quality of food. In the food delivery service, according to the characteristics of white-collar workers who like new things, the food delivery staff can dress up as clowns or cartoon characters, and the names and telephone numbers of fast food restaurants must be printed on their clothes. Different delivery services will make customers remember your store more deeply, which is an active fast food restaurant advertisement in itself.

In addition to the above promotion methods for specific consumer groups, I also thought of some promotion methods for ordinary customers.

1. At present, almost every household uses a water dispenser. If there is bottled water to take out nearby, you can stick an advertisement of a fast food restaurant on the surface of the bottled water bucket (just stick an advertisement on the bucket with a sticker), which has low cost and good effect, and is much wider than the propaganda scope of leaflets, and can also cultivate a large number of potential customers.

2. Make full use of holidays to deepen customers' feelings for fast food restaurants, such as giving customers a rose on Valentine's Day and a couplet on Spring Festival. The gift is very light and thoughtful, and everyone has feelings. Although it is a small gift, it is a big affection for customers. Old customers will become more determined customers, and new customers will leave a good impression on fast food restaurants and become repeat customers in the near future.

3. the smell of wine is not afraid of the depth of the alley. Fast food restaurants will flourish as long as they have their own characteristics, consumers' recognition and effective promotion.