What competitive advantages can social responsibility bring to enterprises?

First of all, corporate social responsibility is the basis of sustainable development of enterprises.

Dupont, which ranks first among the "greenest enterprises in the world", has been paying attention to corporate social responsibility for many years, especially its contribution to environmental protection, which has won global respect for enterprises and opened up a road of sustainable development for enterprises. DuPont was founded in 1802, which is one of the oldest enterprises in the world. Looking at DuPont's development process for more than 200 years, it is precisely the core values of "safety, health and environmental protection, business ethics, respect for others and treating others peacefully" that have made DuPont's 200-year foundation.

Dupont implements the core values in the whole process of product development, production, sales, service and product life cycle disposal. Dupont is committed to creating a safe and healthy environment in its business activities, so that its research and development results can benefit the public, realize the harmonious development of enterprises and social environment, and benefit future generations of mankind. Dupont once gave up the original 25% market share of chlorofluorocarbon products with a sense of social responsibility for global environmental protection, and promoted the development of a series of chlorofluorocarbon substitute products. Dupont's social responsibility and business ethics have won awards from the United Nations and the US government. In the attitude of being responsible for the environment and society, continuous innovation and solving environmental problems have also brought new core competitiveness to DuPont. In today's world, DuPont provides the most comprehensive category of environmentally-friendly and efficient refrigerant substitutes, and deserves to be the industry leader.

Second, corporate social responsibility can win the trust of customers.

According to the survey results of an American company, when customers learn that a company harms public interests and does not assume social responsibilities, 9 1% will consider buying the products of another company, and 80% will refuse to work in that company. Today, with the gradual development of material civilization and spiritual civilization, the public's social consciousness is gradually enhanced. In addition to paying attention to whether the product can meet your own needs, there are subtle and complicated emotional factors in product selection. Only by winning the trust of customers can enterprises love products. The more enterprises pay attention to social responsibility, the more likely their products and services will gain greater market share and bring overall competitiveness to enterprises. Although the accumulation of this emotional capital is usually a long-term process, its return is a miracle.

Since the world-famous Coca-Cola Company 1993 entered China, it has been sponsoring "Project Hope" for more than ten years. Up to now, the Coca-Cola Company has donated more than 50 Hope Primary Schools in China, enabling countless poor children to realize their dream of learning and rewrite their lives. In the development strategy of Coca-Cola Company, we are committed to making every branch of the company become a local model corporate citizen. It is in this persistent investment in social responsibility that the brand value of Coca-Cola Company has been continuously improved and won the trust and respect of customers all over the world. Therefore, a president of Coca-Cola Company once proudly declared: "If all the factories of Coca-Cola are swallowed up by fire overnight, it can also come back to life overnight. This is the value and strength of the Coca-Cola brand. "

Third, corporate social responsibility can win government support and obtain scarce resources.

Actively creating opportunities to fulfill social responsibilities and organically combining social undertakings with enterprise competitive strategies are effective ways for enterprises to win government support, obtain scarce resources and develop opportunities. The famous Shell oil exploration and exploitation project in the Gulf of Mexico is a successful example. For a long time, the coast of Mexico has been facing serious coastal erosion and destruction. Because of Shell's unparalleled leading technology in this field, Shell took the initiative to assume the social responsibility for the management and protection of the Mexican coast, devoted itself to the coastal protection plan in the Gulf of Mexico, and finally solved this problem, thus protecting the local environment. As a result, the company also obtained the oil exploration right in this area and won huge commercial profits. If Shell did not proceed from this social responsibility, it would not be possible to set foot in oil exploitation in this region and win such a rare development opportunity.

Fourth, corporate social responsibility can reduce operating costs and improve operating efficiency.

Fortune magazine published the ranking of "Corporate Social Responsibility Assessment in 2007", among which 18 of the top 20 enterprises are European enterprises. In China, only three companies were shortlisted-Sinopec, PetroChina and State Grid. Enterprises often regard social responsibility investment and shareholders' profit return as contradictions, but a large number of vivid examples prove to us that many enterprises' social responsibility investment only increases their immediate expenses, which can reduce operating costs and improve operating efficiency in the long run. In 2002, Novozymes, a multinational company, won the first place in the global biomedical category of Dow Jones Sustainable Development Index. When Novozymes was building an office building in China, it actively responded to the national requirements on building energy conservation and environmental protection, and did not hesitate to increase the project cost, increase the thick wall insulation layer, and adopted the advanced steam air conditioning system, totally according to the design of energy-saving buildings. In the face of many objections, this environment-friendly and energy-saving building was built. Facts have proved that the energy saved in the first three years of the building operation is equal to the increased investment, and after three years, the company will get considerable benefits every year because of the original energy-saving design, which not only protects the environment and saves energy, but also reduces the cost for the enterprise. This is a win-win choice.

Fifth, social responsibility can enhance corporate visibility and brand reputation.

In order to win the favor of consumers in the fierce market competition, the products of enterprises must improve their popularity and brand reputation. In addition to providing high-quality products and services to the society, enterprises can also obtain it by taking social responsibility. The promotion of corporate popularity is not a one-off event, and it needs long-term accumulation. However, if the enterprise can seize the opportunity at the critical moment and stand up and assume corporate social responsibility, it will get twice the result with half the effort. During the "SARS" period, a pharmaceutical company will donate anti-SARS drugs worth more than RMB 1000 million to areas with severe epidemics. Be a corporate citizen's responsibility and love for society for the enterprise; After a lot of media reports and publicity, this little-known enterprise won the favor of the public and became a well-known enterprise.

Sixth, corporate social responsibility can attract outstanding talents to join.

In the era of knowledge economy, talents have become one of the most important resources for enterprises. Being able to attract and retain outstanding talents is the key factor for enterprises to maintain their competitive advantage and obtain long-term development. So what kind of enterprise is a good employer in the eyes of talents? In the media's "good employer" investigation activities, the conclusion is that "good employer" is positive, honest and responsible, and is a respectable corporate citizen. Specifically: 1. Excellent enterprises provide a large number of employment opportunities for society and contribute to social harmony. 2. Enterprises have a sense of responsibility to employees, respect, use and cultivate employees, so that enterprises can win the recognition of employees and society. 3. Excellent corporate integrity and positive and responsible corporate culture will affect employees' outlook on life and values, and at the same time have a positive impact on the construction of social spiritual civilization. 4. Corporate social responsibility is also manifested in investing in public welfare undertakings, reducing environmental pollution that may be caused by all aspects of production activities, reducing energy consumption, saving resources, protecting the interests of communities and other citizens, and winning the support of the government and the community public.

"A good minister chooses his master and waits on him, and a good bird chooses wood to live in." . When choosing a job, an excellent talent will choose a career that will make him wholeheartedly devoted and sincerely proud. A respected enterprise with a sense of social responsibility will, of course, be easier to recruit and retain outstanding talents, and will save management expenses and training costs for the enterprise.

Corporate social responsibility is a win-win strategy and an important way for enterprises to establish future competitive advantages. Enterprises develop in social environment. Social development can provide enterprises with greater development space and opportunities. The development of enterprises also enables them to fulfill and undertake social responsibilities and further promote economic and social development. Corporate social responsibility and enterprise's own development are unified, complementary and not contradictory. The practice of many enterprises has proved that integrating social responsibility into the operation and development of enterprises will benefit the public, the environment and the whole society, and this commitment of responsibility of enterprises will be respected and supported by the society, which will make enterprises gain a favorable position in the competition and have a positive impact on the sustainable development of enterprises.