Why can’t Shandong, which lacks neither money nor people, attract new car-making forces?

This advance and retreat has made many people in the industry a little more worried about the future of Hezhong New Energy. After all, the cash resources that enterprises with local state-owned assets can mobilize are not that abundant in comparison.

Car building is a financial black hole, which has become common knowledge to all parties. Funding problems have always been the top problem faced by new car-making forces. New car-making forces such as Yingshi Automobile and Qidian Automobile have even reported wage arrears. The shutdown of factories or delays in the launch of models are not only caused by technical difficulties, but also by financial risks.

In the context of the slowdown in overall economic growth, significant decline in car sales, and increasingly fierce competition in the automotive industry, timely exit has become the first choice for investors who are not so committed to car manufacturing. For new forces, it is much more difficult to find new sponsors.

Yesterday, Chehejia spent 650 million yuan100 through its subsidiaries to acquire Chongqing Lifan Automobile Co., Ltd. In other words, it also officially confirmed Lifan’s reservation for Chehejia’s next round of financing. This fact reflects that new car-making forces need money, but not just money. In addition to money, new car-making forces need to open up resources more. In the knockout rounds, new car-making forces without core competitiveness are even more dangerous.

Positioning: Not all new car-making forces can be OEMs

Automobiles have never been a field where a hundred flowers bloom, but it is also not a winner-take-all industry.

In the past structure of China’s automobile industry, OEMs have always occupied the upper reaches of the industrial chain: suppliers are respectful to OEMs and respond to almost every request; the pressure on the sales side is often shouldered by dealer groups; When China's auto market as a whole is growing at a rapid pace, for many foreign auto companies with strong brand power, almost every model is a hit.

So after the emergence of new energy vehicles, many new car-making forces are eager to copy the status of traditional automobile giants and stand at the high end of the entire industry chain.