How to write a strong recruitment copy

1. Copywriting is the art of expressing the most with the least language.

The deepest meaning comes not from what has been said, but from what has not been said.

3. Copywriting is a process of discovery, and the highest principle is to follow intuition, not briefing. The job of copywriting is to collect useless things that you know will be used sooner or later, and then use them as a catalyst to combine potential consumers with products. Knowing potential consumers is more important than knowing products.

4. Put yourself at work. Write with life and soul. If something touches you, it will probably touch others.

Great copywriting exudes sincere humanity.

6. Honesty is good for the soul and good for the copy.

7. Use the simplest words that anyone can understand. Use fewer adjectives.

8. Write a copy in the tone of a consumer.

9. Verbs always show a sense of picture faster than adjectives.

10. Puns are dangerous games, but really clever puns are still valid.

Don't put too many eggs in the cake paste. (Don't load too many jokes and wit, the flatter you write, the better it is to spark occasionally) 12. There is no such thing as long copy, only too long copy. If not, the two-word copy may be too long.

13. Only when you have a thorough understanding of one thing, can you hope to transcend the cliche information, think freely and gain insights. 14. avoid brainstorming meetings. Good ideas usually come from two partners who know each other very well.

15. Breaking the established pattern and advertising cars like bank advertisements will make it unique among similar products. 16. Before writing, go to an art exhibition, a concert, a movie and a stage play. More importantly, meet people.

17. Once you put yourself in the mind of consumers, relax and think like a normal person. Many excellent ideas are jokes at first, but after careful exploration, they become completely opposite favorable and positive statements.

18. Don't stop thinking too early. Even if the essence of your first concept is correct, explore various ways to express it. Write 100 times for every possible title in various ways.

19. If someone tells you "I don't know what you are writing"

Sometimes, don't try to explain, rewrite your copy.

20. If you find that you have formed a creative philosophy, then your growth is over.