The Guangzhou Automobile Toyota Race, which is all over the Internet, is finally going to be listed! But the price increase is 60 thousand? Is it worth it?

Easy Car Original has been in chaos since GAC Toyota officially announced the introduction of the event. News such as "XX million price increase" and "320,000-420,000 yuan pre-sale price" have made Saina heat up again and again, and it is likely to punch Buick GL8.

Seine will be listed on 10 10 on October 30th. Who will buy the Seine and vote for whom?

There is no denying that Seine is outstanding among MPV models.

The high driving experience, rich safety configuration, excellent fuel economy and changeable interior space brought by TNGA architecture blessing are enough for Senna to gain a firm foothold in MPV market.

After all, Seine's positioning is "Toyota's global flagship MPV", and there is not enough product strength to dare to shout out the word "flagship".

The reason why Saina can become an online celebrity car is also related to the reputation of parallel imports in the US market and China for many years.

The American version of Siena used to be a special car in the United States. Since 1997, the American version of Siena has reached 2 million vehicles, and it can sell160,000 vehicles at its peak (2005).

Siena was born to know how to be an excellent MPV, and comfort became its killer. For example, the first generation Sienna was equipped with a detachable and foldable seat design. At the beginning of 2 1 century, electric sliding doors, electric seats and other comfortable configurations were added, which was quite advanced.

200 1 sienna, coupled with Toyota's obvious advantages of safety, durability and value preservation, makes sienna highly sought after.

In the IIHS crash test of American Highway Safety Insurance Association, 202 1 Sienna all scored G, which is the safest MPV model.

IIHS American Highway Safety Insurance Association MPV Crash Test Score TOP5 Because of its safety and durability, Siena's second-hand hedging rate in the United States is extremely high, much like wealth management products.

Take the 20 16 Sienna LE (entry version) in the following picture as an example. It has traveled 40,096 miles, about 64,500 kilometers, and its second-hand price is as high as 25,499 US dollars (about162,700 RMB).

For reference, the starting price of 202 1 Sienna LE is $35,635 (about RMB227,400).

It is natural that iSeekars and Sienna, the trading information products of American used car trading platform, become the best-selling MPV in the United States.

202 1 Sienna in China, the second and third generation models from Sienna were introduced into China as parallel imported cars, which have long been recognized in China. According to the number of insured vehicles from June 5438 to September this year, Siena's import sales reached 699, ranking third.

Siena's parallel import price is between 500,000 and 600,000 yuan. Now the pre-sale price after domestic production is 320,000-420,000, which is equivalent to the surplus100,000. Don't you think it smells good? The continuous hot pre-sale situation for more than a month has explained everything.

At the beginning of September, I found in a Guangzhou Automobile Toyota 4S store in Baiyun District, Guangzhou that the car was almost always full of car buyers who had experienced space. Their attention to the Seine is like a large-scale idol scene, and they can't wait to carefully study every part inside and outside the car.

In the showroom of Guangzhou Automobile Toyota 4S store, the customers I interviewed randomly were full of praise for Toyota Seine, although their willingness to buy was strong and weak.

Mr. Chen, who is in his early 30 s, works in an institution. He has an agreement. He has just had a second child and plans to buy an MPV to meet the travel needs of his family.

Mr. Chen is a typical Guangdong Japanese powder. He had heard of Senna a long time ago. This time, he specially brought his wife to see the real car, ready to make a decision.

Similar to the demand for car purchase, Mr. Wu, who is engaged in foreign trade business, is now the owner of BMW X5. He took a fancy to the practical space of Seine, saying that even if the price is increased by tens of thousands of yuan, it will not be a problem to pick up the car early next year.

The exhibition hall of Guangzhou Automobile Toyota 4S Store is more than 20 kilometers away, and Guangzhou Automobile Toyota Yuanfeng Phoenix Store is also very popular. According to Manager Liang, who is in charge of marketing, about 100 consumers paid 5,000 yuan from September 2 1 to October 2010.

These prospective car buyers have obvious user portraits: male, between 30 and 45 years old, with a large family and relatively abundant family mobility.

Therefore, they are not sensitive to the price. In fact, they are more calm than we thought.

However, there are also bad voices. According to the news we have learned recently, some dealers have been told to increase the price by 60,000-70,000 yuan to ensure that they can pick up the car this year. If you use the official APP online, you can buy a car at the manufacturer's guide price, but you can't pick it up until next year.

I'm afraid this behavior will discourage some potential consumers who pay attention to cost performance ... or let them continue to wait and see with money, or turn around and rush to other competing products.

As for whether the price after listing is really about 60 thousand yuan as rumored, we will continue to pay attention

Just like Erffa and Lexus LM, it is difficult to get a car no matter how high the price is. I'm afraid it will be a lively scene after Seine goes public.

As for the price increase of Lexus LM, it ultimately depends on the relationship between supply and demand.

On the supply side, it was previously revealed that the production capacity of Sainayue of GAC Toyota was around 6,000 vehicles. If the upcoming FAW Toyota Seine (or "Lu Wei") is about 6,000 vehicles, the total production capacity will exceed 6,543.8+0,000 vehicles.

If Seine's production capacity is true, such supply is sufficient, because Buick GL, the king of sales, sold more than 65,438+00,000 vehicles every month in August. However, the specific production capacity of Senna depends on whether it is affected by the shortage of chips.

On the demand side, the consumption power of Chinese people is becoming more and more amazing. Plus the belief in Toyota, Erffa and < a class = "hidden" href = "/leikesasilm/"title = "Lexus LM" data-key.