News about Anqi Mooncakes

August 23, 2011

As the Mid-Autumn Festival approaches, whether it is outdoor advertisements or supermarket shelves, everything you hear and see is always related to the Mid-Autumn Festival. Related to mooncakes. The reporter learned from Miqi, Mailijin, Anqi, Yupinxuan, etc. that mooncake fillings are still the main battleground for competition in this year’s mooncake market. This year’s mooncakes pay more attention to health and greenness. In addition, precious ingredients such as cordyceps flowers and foie gras have also been added to mooncake fillings. Mooncakes using high-end raw materials such as Buddha Jumping over the Wall at the State Banquet, French foie gras, Hennessy Scallops and other mooncakes have appeared, adding healthy and trendy mooncakes. point.

Chinese and Western food dishes have transformed into mooncakes

Every brand has opened a "mooncake street", which is piled up like a mountain and is dizzying. Specialty stores of major brands have also opened a "mooncake street". There is a strong Mid-Autumn Festival atmosphere. According to a mooncake salesperson, the price of mooncakes this year has increased by about 10% compared to last year. Looking at this year's mooncake market, many brand manufacturers are making a fuss about the names of fillings. Many mooncake names are the names of Chinese and Western dishes and come in a variety of flavors. As a special offering of Yupinxuan mooncakes for the 2011 Xi'an World Horticultural Exhibition, mooncakes filled with high-end famous dishes such as Royal Abalone Wings, State Banquet Buddha Jumping Over the Wall, French Foie Gras, and Top-grade OX Scallops are specially launched. Especially the French foie gras mooncake, the specially made fragrant soft cake crust and the delicate and soft foie gras slowly melt in the mouth, and the multi-layered rich taste leaves a lingering fragrance on the lips and teeth. "This is the first time I have seen such a good mooncake. The fillings are so good and the nutritional value must be high." This year's Mid-Autumn Festival, she specially selected several mooncakes for her son, such as French foie gras and the state banquet Buddha Jumping Over the Wall.

Mr. Xu from the marketing department of Mi Qi told reporters that many mooncakes now have famous dishes as fillings. Among them, the moon cakes with fillings such as XO scallops, XO abalone, abalone fin and crab roe launched by Mi Qi have attracted a lot of attention. purchaser. Compared with food manufacturers, mooncakes in hotels and restaurants take a fashionable route, giving full play to their culinary advantages and cooperating with qualified food processing companies to use some precious seafood as fillings to create noble mooncakes. The reporter saw at the Hong Kong Abalone Fin Restaurant that they specially launched "Crab Roe Shark Fin" mooncakes, using the best shark fins and crab roe. Kempinski Hotel's "Hennessy Scallop Moon" stuffed mooncakes, using seafood such as scallops and pairing it with Hennessy wine, are eye-catching. Shangri-La Hotel launches mooncakes filled with Royal Abalone, Premium Haizhen, and Imperial Bird's Nest, while Xi'an Golden Flower Hotel launches mooncakes filled with Western dishes such as "Truffle Bacon".

Fashionable and healthy mooncakes are popular in the market

This year’s mooncakes highlight the elements of freshness, health, simplicity, and low sugar. There are also a wide variety of mooncakes sold in major stores. “This year, our store has launched many varieties of mooncakes. In addition to some traditional mooncakes, the more distinctive mooncakes are stuffed with natural fruit pulp, northern Shaanxi red dates, super pure lotus paste, natural salted duck egg yolk, jujube paste and other personalized health foods. In In terms of mooncake skin processing, we have newly developed low-fat, low-oil, and low-sugar multigrain skins and egg skins, as well as mini mooncakes that are popular among fashionistas. The mooncakes are currently being ordered in large quantities and are selling well. ”

In the cake shop on North Merikin Street, the waiter is enthusiastically selling health mooncakes to customers. Later, Merikin introduced to reporters that this year is the first year that the new "Standards for the Use of Food Additives" are implemented for mooncakes. Faced with this special Mid-Autumn Festival, they are particularly strict in the selection of fillings. For example, their The fresh pomelo and pineapple pulp mooncakes have a pulp content of more than 30%, while the golden jujube paste mooncakes use high-quality northern Shaanxi red dates, with a content of 100%. No preservatives are added, retaining the natural taste of dates. According to relevant personnel of Xilu Co., Ltd., this year’s red silk cakes add cheese, blueberries and other fashionable ingredients to the traditional fillings to highlight their individuality and health. Miqi’s red wine cranberry mooncakes, honey pomelo, and tiramisu mooncakes are even more healthy and delicious. According to Mi Qi Marketing Department Manager Xu, it is made with French red wine and soft cranberry filling, and is exquisitely crafted. "Sweet cranberries, accompanied by the faint fragrance of red wine, instantly slide through the throat." Xiao Zhang, who has eaten this mooncake, told reporters that Miqi's honey-flavored grapefruit mooncake has a refreshing taste, and every bite is full of grapefruit flavor. The aroma, the sweetness of honey, and the unparalleled taste reverberate on the tongue.

New ideas for traditional mooncakes

This year’s Xi’an market has a wide variety of mooncake styles. In addition to Cantonese, Qin, Soviet and Beijing styles, there are also Kazakh, Chao, Jin, Yunnan, Korean and French mooncakes.

Manager Xu of Miqi Marketing Department said that the Mid-Autumn Festival is the traditional festival that attaches the greatest importance to reunion for Chinese people. Eating mooncakes has also been a traditional habit in China for thousands of years, but the same mooncakes can no longer meet the needs of modern people. Nowadays, the mooncake market has broken through the situation where Cantonese style dominates the world. All kinds of mooncakes are blooming, integrating modernity, fashion and tradition.

Kempinski Hotel Public Relations Manager Guo told reporters that Western-style mooncakes are different from Cantonese-style mooncakes. Mooncakes are made with Western-style ingredients, such as tiramisu, truffle foie gras, cranberry, etc., and the contents are The filling is richer and more diversified, and its taste is more refreshing and not greasy. For example, the charcoal-grilled mooncake they launched is a combination of Chinese and Western mooncakes. It uses traditional Chinese fillings and combined with Western living habits. The mooncakes are wrapped in gold or silver tin foil and placed in a baking tray for baking and cooling. Eat it later to keep the moisture and nutrients in the crust and fillings from being lost, and the texture will be crispy and not greasy.

This year’s mooncake gift boxes are also popular in low-carbon fashion, and luxury gift boxes are rare.