"Happy Farm": Bringing the Virtual Network World into Reality

Are you still playing virtual online farm ranch restaurant? Planting flowers and grass, raising chickens and cattle, and opening restaurants are no longer just online. A young girl in Xiangtan, Hunan Province, started a "fun farm" with ingenuity, bringing the virtual online world into reality one after another.

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Ingenious conception, opening a "fun farm" and nurturing new business opportunities.

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Tan Miaoling, 25, a native of Shi Tian Town, Shaoshan City, Hunan Province, joined a private school as an English teacher after graduating from college. Tan Miaoling resigned in 2006 because of high pressure and low salary. In 2007, at the suggestion of a friend, Tan Miaoling borrowed 20,000 yuan to open a small boutique, but the business was bleak because the business concept was not in place. After half a year, Tan Miaoling had to transfer the boutique to others at a low price. Later, Tan Miaoling entered a company in Zhuzhou and worked as a clerk. Although I live a nine-to-five life, my salary is pitiful because of my low academic qualifications. She was forced to rent a basement near the company.

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In 2009, when Tan Miaoling first arrived in Xiangtan City, she got news from her friends that a farm in Zhaoshan went bankrupt because of poor management and was being rented out at a low price. Tan Miaoling was overjoyed. She knew her chance had come. In the afternoon, Tan Miaoling rushed to the farm and rented it at a low price of 6,000 yuan per year for three years. Later, Tan Miaoling hired a few people to completely transform the farm, and initially formed a form of farmhouse music mainly for leisure and vacation. In order to expand her influence, Tan Miaoling printed several leaflets and distributed them in universities, supermarkets, parks and other places. With the growth of fame, coupled with the delicious food and thoughtful service, Tan Miaoling's business has gradually improved.

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20 10 in March, Tan Miaoling received a group of teachers from Hunan Vocational College of Science and Technology. After having a good time, a teacher said with mixed feelings, "Now life is so fast and the pressure is so great. I really miss my childhood. I have the freedom to eat and play. " The teacher's words suddenly reminded Tan Miaoling. She thinks that people's life pressure is too great now, and everyone hopes to decompress through appropriate channels. Do you provide appropriate services for these people?

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Tan Miaoling's confidence has greatly increased. He used three vacant rooms behind the farm to turn them into playrooms. The first small room is a girl's room. There are four games: bungee jumping, hopscotch, shuttlecock kicking and origami plane. The second big room is the boys' room, which is equipped with six games: rolling hoop, spinning top, blowing soap bubbles, playing marbles, taking pictures and throwing sandbags. There are three games in the third room: water gun, graffiti and squeezing yellow mud. Tan Miaoling bought game props, put all kinds of games on the wall, and set up a kite table in the open space of the farm.

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Tan Miaoling bought many new fry and put them in the pond. After all this, she redesigned a number of advertising slogans: Do you want to relive your childhood and experience unprecedented freshness? Then you come here, which is loaded with everything you played in your childhood. You can go back to the past with a new heart, so that you can get the greatest relaxation in freedom and truly experience the joy of life. Originally, Tan Miaoling's farm was quite famous in Xiangtan. After this advertisement is put out, especially those city people born in rural areas want to relive the fun of childhood. They all came to visit, and the clever Tan Miaoling put their happy photos in the newspaper, which made the customers almost burst the door.

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On Labor Day, many parents took their children to Tan Miaoling's farm to play. A parent named Li Weiming told Tan Miaoling that in the past, children only knew watching TV and playing video games. Here, they can not only experience childhood, but also carry out ideological education. It's really worth it Before leaving, the child said, "Sister, I can't believe that my father played more things than in our time. I am so happy. I will bring my classmates to play after the holiday. "

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On April 9, 20 10, Tan Miaoling received a letter of intent for group purchase from Wowo.com. A week later, the first customers of the group arrived. Unfortunately, the chef on the farm is either sick or on leave. No one cooked, so Tan Miaoling had to do it herself. Seeing Tan Miaoling's busy appearance, many people gave thumbs up and said, "Your boss has no shelf and is honest and practical." After listening to these words, Tan Miaoling felt extremely proud. It is this honesty in doing business that makes Tan Miaoling Li have a large number of repeat customers. In this way, more and more customers come to Tan Miaoling's farm, and even the owners of other restaurants try.

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Business is booming, and "fun farm" leads the urban trend.

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By the beginning of September, Tan Miaoling had calculated an account, and she had made a net profit of 300,000 yuan. Although the student flow has passed, there are still adults and white-collar workers coming as usual, because the high-tempo city life is tense and boring, and when she comes to the farm to play, she can not only eat delicious food, but also relive the long-lost childlike interest.

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In order to attract more customers, Tan Miaoling keeps thinking of new ideas, such as organizing various competitions. Winners will get a cash coupon, and if they bring a new friend, they will get a 10 yuan reward. With such preferential measures, more customers will come to play. When these "benefits" are widely spread, some people even bring their parents to play.

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Liu Le, who grew up in the countryside, is the manager of a listed company in Xiangtan. He couldn't resist bringing his employees to the farm to play. He became a frequent visitor here because of his addiction. Later, he briefly introduced his relatives and friends. On one occasion, Liu Le said to Tan Miaoling, "You have a childlike interest here, but your interest is not enough." Tan Miaoling thought: Yes, these projects are too fresh and tired, so I don't want to come again. It's time to add some new fun. To this end, she leveled several plots of land in front of the farm and divided them into many small pieces. Then, before each small piece, she posted an unwritten Xiao Mu card and bought all kinds of crop seeds. Here, customers only need a little rent to grow their favorite vegetables, and the harvest will be their own, so that they can enjoy the fun of growing vegetables and eat vegetables with confidence. As soon as this idea came out, people responded in an endless stream. However, Tan Miaoling soon discovered that although she received a series of fees such as contract fees and seed fees, she did not make money. After a month, she often makes zero profit. How to change this situation?

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Once, a customer who contracted three small plots of land accidentally put forward an idea, which touched Tan Miaoling's heart. He pointed to a large area and said, in fact, although many people contracted, they didn't have time to take care of it. They can entrust farm management and sell the harvest to the farm, killing two birds with one stone. Tan Miaoling is determined to give it a try, and the effect is really good. By 20 10, 1 1, Tan Miaoling's newly developed more than 30 plots have all been contracted out, with a profit of tens of thousands of yuan only.

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In addition, Tan Miaoling also built a DIY self-help kitchen with 12 small rooms. Guests can cook by themselves, bring their own vegetables, or make a list, and let the farm be responsible for purchasing, including meals and monthly rent. "With the money to buy food, a meal is only around 50 yuan, and the ingredients are good. It is much more affordable than eating in a restaurant. There are a lot of gutter oil outside, which is disgusting. " A couple who often come here to cook said with mirth.

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20 10- 12, Tan Miaoling cooperated with Xiangtan University to organize a self-help kitchen competition, and all the materials were in the charge of the farm. On that day, twelve teams took part in the competition. Although some teams can't compliment their cooking, everyone is very happy. After the competition, many units spontaneously organized competitions here, and even some boys who can't cook came to learn to cook. Xiao Wu of a public institution recently got along with a girl, but the girl wanted to find a boy who could cook. Xiao Wu modestly asked the chef on the farm for advice. After only two weeks, Xiao Wu's cooking has improved greatly. Now almost every weekend, Xiao Wu will bring his girlfriend to cook. Xiao Wu said happily, "I'm here to hold her belly. I'm not afraid she'll run away." Watching them leave hand in hand happily every time, I don't know how many boys who are not good at cooking envy them.

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Because Tan Miaoling's ideas are fresh, marketable and interesting, once promoted, they are sought after by everyone. Tan Miaoling's business is booming, even attracting customers from Zhuzhou and Changsha, earning more than 10,000 yuan a month.

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Constantly explore and sell "fun" to earn 2 million.

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Of course, Tan Miaoling's "Happy Farm" is not always smooth. A client from Changsha came here for dinner and threw up. He didn't know it was food poisoning until he was taken to the hospital. Later, there was another incident in which his wallet was stolen while a customer was eating. After the incident, Tan Miaoling made serious reflection and improvement. On the one hand, she installed cameras in important positions on farms such as restaurants and kitchens, and hired two professional security guards. On the other hand, she strengthened the inspection of food safety and hired a health care doctor to deal with emergencies or accidents at any time. She also insured the whole farm. If a guest has a personal accident on the farm, he can get corresponding compensation from the insurance company. From 20 1 1 to 1, Tan Miaoling introduced the "fun member" system, and all members will enjoy a 30% discount, which is a great good thing for the die-hard fans of "fun farm". In just one week, the number of people who signed up through the Internet and SMS exceeded 1000.

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20 1 1 In February, Tan Miaoling made a "yes man" advertisement for urban young people: Are you worried that Valentine's Day has nowhere to go? Then, come to the "fun farm", where you can experience fun and create romance. On the 24th, the farm launched a series of new activities. What are you hesitating about? This kind of publicity, if you have a couple, bring a couple, and if you don't have a couple, bring a friend, not only experience a fresh feeling, but even find your own fate.

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It was here that Wu Jun, 26, found his girlfriend Xiaoling. Both of them are cooking lovers and often come here as guests on weekends. After a long time, they fell in love. Of course, Tan Miaoling also took the opportunity to harvest a beautiful love. Her boyfriend Liu Qiang is a PE teacher. His biggest hobby is going to the suburbs with friends. Under his introduction, Tan Miaoling has increased a lot of customer resources.

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In business, Tan Miaoling attaches great importance to customers' suggestions and opinions. Once, a student told her that it would be nice if there were more things that people could remember and recall. Tan Miaoling thinks this suggestion is good. On 20 1 1 Arbor Day, Tan Miaoling launched the activity of "Green and Low Carbon, Planting Trees with Love". Every customer who comes to her farm provides a tree seedling for free as a souvenir and puts a label next to it. Sure enough, as soon as the activity was launched, people responded in an endless stream.

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In April of 20 1 1, Tan Miaoling built a wall in the middle of the farm, which was called the "marriage wall", and all single men and women who came here could leave their requirements for the other half on it. Sure enough, as soon as the "marriage wall" was launched, it was sought after by everyone. Since then, more and more young people have come here to stay and wander, and some even promoted themselves to female friends on the spot.

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20 1 1 In mid-May, Tan Miaoling bought a bus to pick up and drop off group guests for free. In just two years, her assets have reached more than two million yuan and she has become a famous female entrepreneur in Xiangtan. For the future, Tan Miaoling said with a smile that she intends to turn Fun Farm into a brand economy integrating leisure, entertainment, vacation and sightseeing, and plans to set up chain branches in Zhuzhou and Changsha.

VR（Virtual Reality）