Hello everyone! What does KA salesman mean?

KA salesman is a staff member of KA shop.

KA stands for KeyAccount, which means "important customer" in Chinese and is a key customer. For enterprises, KA store is a big terminal, which has advantages in business area, passenger flow and development potential.

KA salesman's main job is:

1, responsible for the sales management of KA stores and achieving the store sales targets;

2. Plan, implement and evaluate the distribution, display and promotion activities of KA stores;

3. Be responsible for the shelf maintenance of new products in KA store;

4. Be responsible for tracking the orders and goods supply of KA stores, and ensuring the reasonable safety inventory of the stores;

5. Responsible for the recruitment and management of promoters in KA store;

6. Responsible for the organization and implementation of activities inside and outside the KA store;

7. Responsible for daily customer maintenance in the store;

Extended data:

Different enterprises have different definitions of KA stores. Generally speaking, the area of large supermarket chains, supermarkets and single stores at home and abroad is at least 3,000 square meters, with a complete range of goods, which can meet the one-time shopping needs of most people, with a large flow of people and good operating conditions.

This kind of shop has convenient transportation, located in the main business district, strong purchasing power, good reputation, large flow of people and standardized management. Enterprises can use it for sales and branding. But the disadvantages are: high threshold, high requirements, high cost, long inspection period and complicated procedures. It holds the advantage of bargaining chips and is in an active position in the negotiations.

It requires suppliers and product categories to have their own advantages, and the organization and operation should be connected with them. How to manage operations will be better? For example, like Wal-Mart, it requires you to provide a JBP plan and make a sales review. JBP annex includes: KPI main performance indicators, 8020 analysis, scorecard, financial summary ... JBP plan is a microcosm of KA operation. If you are working with Wal-Mart National System,

Reference link: KA Store- Baidu encyclopedia