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Why is Blu-ray House so cheap?
Developer strength: Blu-ray Real Estate is a small developer, and its development in China is not mature. Few people buy the properties developed in the early stage, resulting in insufficient capital chain. Therefore, in order to develop this real estate, Blu-ray Group pressed down the price, first improving the reputation and then raising the price.
Location: Blu-ray House is cheaper than some buildings next to it. In addition, as a relatively small developer in China, its development is not mature, and its low price is also a means to attract property buyers. Moreover, Blu-ray Group is generally developed in some small counties or some prefecture-level cities, and the price can't be compared with the provincial capital cities.
Brand reputation: The brand reputation of Blu-ray Real Estate is not particularly good. Many people have low trust in this brand developer and feel that they have violated social responsibility and the law. Moreover, Blu-ray Real Estate also has some dishonest behaviors when selling houses, which may lead to commercial fraud.
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