What brand is 15mins?

15mins is a brand of fast fashion women's shoes owned by Belle.

15 minutes, abbreviated as 15 minutes, which means 15 minutes. It is an all-round fashion lifestyle brand specially designed for girls' life and work. In addition to women's shoes, its business scope also includes all kinds of handbags accounting for 25% and accessories accounting for 10%.

The brand's nearly 200 stores cover major Asian countries such as Chinese mainland (Beijing, Shanghai, Hangzhou, Shenzhen, Xi and Chengdu), South Korea and Indonesia.

Brief introduction of belle international

Belle International, founded in 1992, is a large fashion sports industry group, covering three major businesses: footwear, sports and clothing. It owns more than ten footwear brands such as Belle, STACCATO, TATA, 73Hours, 15mins, TEENMIX and BASTO, as well as clothing brands such as initial, MOUSSY and SLY.

Belle has 6 R&D and production bases, more than 60 self-owned warehouses and about 20,000 self-operated stores in more than 300 cities in China.

In 20 17, the group started the digital strategic transformation, based on the strong retail network and agile supply chain capabilities, empowered the industrial chain with big data, and expanded and integrated online and offline omni-channels.