Do you still want to do SEO? What should SEO do?

Hello, I'm Benny, the founder of Wings Class.

what is the current situation of seo?

this statement should be said from two angles, one is the value of seo to enterprises, and the other is the development of seo industry, that is, from the perspective of seo practitioners.

Is seo still valuable to enterprises

The seo mentioned here includes not only the domestic market, but also the overseas market, that is, Google SEO done by the foreign trade industry.

first of all, the domestic marketing environment is very different from that of foreign countries. A few years ago, you could say that the domestic marketing style was foreign in earlier years, but now it is completely different.

In the early years, domestic marketing strategies and forms were indeed imitating overseas. Including the search engine algorithm headed by Baidu, it is very similar to Google as a whole.

However, at present, an independent system with clear cultural attributes has been formed in China. If we want to use the overseas system in China now, it will basically not work.

whether a form is effective or not can be seen from these trends. The domestic traffic system is now showing the trend of multi-channel dispersion and trust aggregation.

that is to say, there are far more channels to get traffic in China than abroad, but the existence of traffic does not mean that all these traffic can be turned into money, and there is a problem of trust aggregation.

anyone who has done foreign trade knows that the success rate of independent stations is very high and the income is optimistic. But if you look at China, how many websites made by yourself can sell goods? Most users will choose those comprehensive e-commerce platforms when it comes to purchasing, because users don't believe in corporate websites.

what about websites that don't do e-commerce? In fact, the problems they face are similar. In certain industries, users will choose to stay in consultation through websites, but in most cases, the channels for users to stay in capital are also monopolized by giants.

whether it's a huge amount or a Baidu department, they are deliberately tightening the content rights.

so in such a situation, what we have to do is not to give up seo, but to adjust our expectations for seo. In other words, recognize the role that seo can play in the current environment.

what do you think of the prospects of seo practitioners

indeed, many people who used to do seo have changed careers. Now go to the recruitment website to see, but also write their own career positioning as seo, and experienced, almost rare.

it's a shame that such a hot job has become like this.

does this mean that this industry has already set its sights? Personally, I don't think so. To put it bluntly, the great changes in the industry are not a bad thing. It is precisely because of the great changes and turmoil in the industry that a large number of people who do not belong to this industry can be quickly eliminated in a short period of time.

Being eliminated by the industry here is not a derogatory term. Maybe you can do other things well, but it is not suitable for seo.

those who can persist for so many years and are not tempted by those short-term interests must be people who have something and can have their own opinions and opinions on seo.

as mentioned above, the seo market is developing in a refined direction, and those low-end methods that are not suitable for seo are being quickly eliminated. On the contrary, the rest are some enterprises and industries that live well by seo.

itself has been doing seo-related service output, and there are many types of customers it comes into contact with. From old-age care to medical care to mechanical equipment, as long as the idea is right, you can still get very considerable traffic and transformation by seo.

Of course, this is not a day's work. seo itself is a long-flowing thing. If you want to rely on seo for three days, you'd better stop thinking about it early and save some budget.

how to do seo now?

I really can't give you a specific operation method, just give my own opinion.

now seo can no longer be limited by the original website optimization, but should be regarded as a working thinking. It doesn't matter what channel and form, just apply seo thinking to promotion.

It's a bit like Tai Ji Chuan. It's not about form, but about charm.

For example, your industry just doesn't get any feedback when it comes to websites, because many of your potential users are playing Zhihu. Are you going to set up a Zhihu account?

how to make an account? Investigate what keywords your potential users are searching for to see the content, and then figure out how to write your answer so that more people can see it, and how to rank your answer in the front.

Don't you look familiar? The core logic of these is almost the same as that of the previous website seo.

what about another channel? what should Tik Tok do? What does Aauto Quicker do? What should the public comment and the US delegation do? How to do 1688?

all roads lead to the same goal.

this is not a very mysterious and empty boast, which can be deeply understood. No matter how the algorithm changes, how the channels change, and how the content format that the public likes changes, they can adapt.

Keeping one road can only lead you to a dead end. Learning how to walk is a valuable ability.

back to the question itself, it's not whether seo is worth doing now, but whether you can really grasp the thinking of seo. There has never been a shortage of traffic. China has a large population and a large total traffic, but many people can't get the traffic.

that's the problem. it's not that there is no traffic. it's that we're doing it wrong. Instead of asking if seo is worth doing, you should abandon all these concepts and think about where your traffic is, and then think about how to get it.

regardless of seo or sem, or even sending small advertisements, the method is not important, but it is important to catch mice.