How to conduct a successful national roadshow tour? Do you have any good suggestions

In space, cities must be selected according to the level of urban development (which determines the market maturity of later expansion), urban influence and radiation (the value of brand promotion), market purchasing power (possible purchasing power in the future), industry development level (establishing industry status) and regional characteristics (the degree of correlation with this project).

Considering the limited funds for roadshows, the choice of cities is divided into three levels: big cities-medium cities-small cities;

In order to reduce the cost of roadshows, roadshows are conducted with regional core cities as the center and surrounding small and medium-sized cities as the radiation radius.

2) Outsourcing organizational strategy

Considering the reasons of manpower and ability, the implementation of roadshows will adopt the outsourcing organization mode, and the advertising companies or public relations companies or media integrating Beijing and roadshows will be responsible for the specific implementation. Northern Zongyuan Marketing provides enterprises with national and regional roadshows and roadshows of different scales in Shang Yan.

3) Time and place strategy for gaining momentum

In order to make roadshows more effective, when choosing the time and place of roadshows in specific cities, we should pay attention to the following available opportunities and make the best use of them:

Major investments or industry-related activities in local cities;

Major exhibition activities in local cities;

Various forums in local cities;

Local city competitions in culture, sports and architecture;

Other influential activities in local cities.

4) National media strategy:

Roadshow is a brand promotion and publicity activity, so all actions must be carried out in the nationwide media linkage, and get twice the result with half the effort through the means of peripheral points and co-frequency resonance.