Model essay on cosmetic business plan

If you don't want to rely on others to work for you, starting your own business is also a good choice. The following is a "sample of cosmetic business plan" compiled by me for your reference only. Welcome to reading.

Model text of cosmetic business plan (1) 1. Purpose (task)

Our goal is to turn the company into a cosmetics chain company in colleges and universities, and we are determined to abide by our reputation and improve our reputation in the sales field. In order to achieve this goal, we adopt honest management and expand publicity to achieve it. In order to achieve our goals and established policies, we are determined to treat fund trustees, customers and other social groups with a strategic attitude of expanding our business. These units will trust our company because suppliers are closely related to our interests.

Second, the company profile

New Life Cosmetics Company will be established in September 20xx, and its business scope includes cosmetics sales and targeted basic skin care. The enterprise law is named New Life Cosmetics Company, and its legal address is NO. No x, xx road, xx district, xx city.

Our company is a wholly-owned company. Our main office is located in the front of xx Normal College in xx District, xx City. Our business area is 60 square meters and the beauty and skin care room is 40 square meters. With this fund, we are expected to expand to the neighboring university area within two years.

Third, the company strategy.

Although the cosmetics market is not simple, some powerful companies in this market are in the state of giving up or undeveloped, which provides space for the survival and development of our company. The marketing strategy of New Life Cosmetics Company is to "surround the city from the countryside", that is, to attack the weak market first and gradually occupy the market. The company represents a side of the new female consumer market and can take college students as potential target customers. After a few years, the white-collar workers who are going to the society will only spend more and more on this piece, and they may all develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

Fourth, corporate management.

1, management team status

(1) a store manager.

(2) There are 5 people on duty in the store: 2 salesmen and 3 beauticians (early stage). 9 people on duty in the store: 4 salespeople and 5 beauticians (later stage).

(3) door-to-door sales, 8-person service (early stage). 4-person door-to-door sales service (later stage).

Verb (abbreviation for verb) Organization, cooperation and foreign relations

1, financial and commodity management system.

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders, reports, etc. So as to facilitate verification and management.

New Life Cosmetics Company has established an important interest relationship with major companies in the cosmetics production industry. The following is an example of the scope of these relationships: The company has established important mutually beneficial strategic partnerships in the following large-scale merger businesses:

We have established a sales agreement with Avon Tianjin Sales Department, so that we can enjoy the same purchase price as other dealers; We have established a marketing agreement with the manufacturer of little nurses, so that we can enjoy the lowest ex-factory price, thus giving us a cost advantage.

4. Personnel recruitment

Practitioners in this industry must have employment certificates stipulated by the state, especially beauticians. Department sales staff require undergraduate or excellent junior college students with corresponding majors to have certain marketing knowledge. Recruiters should pay attention to appearance and image. Male 175 cm or more, female 165 cm or more. They have good facial features, good skin, strong language skills, careful work, no bad habits and no bad behavior records. Recruiters have a probation period of 6 months.

The venue and facilities of intransitive verbs

Our company is headquartered in London. Xx road, xx district, xx city.

This site is owned by xx Teachers College and can meet the development needs in the next two years. After improving our sales ability, our company is expected to expand rapidly and open chain stores in xx University and xx University.

Seven. risk

The main risks of this project are as follows:

1. The customer is allergic to some cosmetics. In view of this, follow up every customer, establish good contact two days before using our products, and strictly control the purchase of goods, and strictly prohibit counterfeit and shoddy goods.

2, anti-theft and fire prevention. Establish personal responsibility system. Responsibility will be specific to individuals, and the duty system will be implemented in turn.

Model essay on cosmetic business plan (II) I. Company overview

Products and services: provide customers with cosmetic products and instructions for use.

Capital requirement: the company needs RMB 200,000 in the initial stage of establishment.

Fund raising plan: The funds come from founders and franchisees and bank loans.

Market analysis: The industry is mature, but the development potential is still huge. The initial competitors are mainly small shops near the campus, and the competition in the middle and late stages mainly comes from the competition of large companies.

Management system: three-tier structure, striving for external support.

Sales expansion strategy: at first, get initial customers through advertising, and then meet new customers with reputation and excellent products. At the same time, in order to reduce the cost, we should try our best to sell on a commission basis at this time. After the company is stable, we will gradually establish relationships with companies in beauty and other industries, establish affiliated companies or branches in other schools or regions, and gradually expand the scale of the company.

Second, the company introduction

Purpose: to provide customers with the best cosmetics, and to provide full-range tracking services, so that customers are more fresh and eye-catching and gain confidence in life.

Goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large-scale company integrating independent research and development and sales.

Products and services: selling all kinds of cosmetics, providing needed products for college students and teachers, and providing instructions for use. Ensure product quality, reasonable price and after-sales service.

Market prospect: this industry is a high-profit industry, and it is also an indispensable daily necessities for people today, especially girls and actors. Today's society pays unprecedented attention to image. In order to attract the opposite sex, find a good job and leave a good impression on others, it attaches great importance to image. However, there is no such store in our school, and there is also a lack of standardized companies in society, which has great development prospects.

Third, propaganda work.

Early publicity in the dormitory and distribution of leaflets in the school are the main means of publicity, preferential treatment for new customers and enthusiastic publicity. If they buy our products, they will promote them for us; Even if we don't buy it, we will always be consistent with our customers, because we believe that "business can't be affectionate."

In addition, we will strictly control the quality to ensure that the price is commensurate with the quality, and never let customers buy inferior products. We put reputation first and win customers' favor with first-class quality and service and good reputation.

Fourth, sales methods.

1. At first, a facade will be opened to be responsible for direct sales. This is our most basic sales method.

We will cooperate with other organizations to promote and sell on our behalf. For example, you can sign contracts with existing customers, and you can get a certain commission on all the products they sell.

We will sign contracts or contact organizations that may use our products. When they need a lot of cosmetics, we can supply them at a lower price. If the quantity is large, we can deliver it to your door.

4. Holding a membership card to retain customers is beneficial to both parties, and it also reduces the economic pressure of customers.

Verb (abbreviation of verb) after-sales service

In order to understand the effect of products and customer feedback, and fulfill our commitment to customer's full after-sales service, we will register the information of frequent customers or customers with large one-time purchases for after-sales contact. This can not only protect the rights and interests of customers, but also let us know what products are most popular with customers, which is conducive to the further development of our company.

An analysis of the competition of intransitive verbs

Cosmetics industry is a mature industry with fierce competition. There are dozens of such stores in Fengyang County. But they are not professional big companies, so there is no monopoly. Our main competitors are these small shops, which are difficult to compare with our stores in terms of college students' customers. We will monopolize all kinds of goods that college students like, and we will be closer to college students, which will give us a favorable climate and a favorable place. We are very confident about this.

Seven. development strategy

Our development strategy is divided into three periods, and different strategies are adopted in different periods.

1. Initial stage: At the initial stage, we will open the first facade in Anhui University of Science and Technology, explore the purchase channels and how to deal with buyers. Explore experience in the process of publicity and sales, improve management methods and improve the company's reputation. At this time, we will carry out vigorous publicity to let the students and teachers of the school know the existence of this company. Then we will apply for a membership card and give discounts to new and old customers. Participating companies or organizations have obtained a number of initial customers by establishing contact with our products. In this process, the company's popularity will continue to increase, which plays an important role in the next development. Generally speaking, this stage is slow and steady, learning experience and preparing experience and ability for further development.

2. Mid-term: At this time, the company has been basically stable, can obtain relatively stable profits, and will expand its business. First, contact friends from other schools and let them open branch schools. We provide experience and goods, inject some funds and own some shares. Expanding the company's sales and improving the company's influence in this way is an important embodiment of the company's benign development. If circumstances permit, we will also develop into the society and open such stores outside the school. After all, the school's business is limited, and society is the biggest source of wealth.

3. Later stage: The company can develop to this day, and it should have abundant funds, good reputation and a large number of customers. If you still rely on selling other people's products to make a profit, you will inevitably be unable to adapt to the situation. It should develop its own products, make its products famous, gradually develop into a mode of 50-50 production and sales, and finally become a leading enterprise in this industry!

I have been working in a daily chemical factory since I graduated from college. Under the impact of the financial tsunami, factory orders plummeted. Due to the situation, I was included in the employee list. After being dismissed, I haven't found a suitable job for half a year. Those who are well paid do not meet their own conditions, and those who are poorly paid do not want to do it. Finally, my mother's words (A Nv, find yourself a small business, part-time job is not excellent) made me cancel the idea of "part-time job". Enter the business plan:

First of all, before choosing an industry, I will weigh my venture capital, 30,000 yuan. Because the total investment of each industry is high or low, each industry is different, so first measure what industry you have the funds to do, and then make further plans.

After various considerations, I decided to open a daily cosmetics store, because the daily necessities market is relatively mature and the factory where I used to work can supply it. High quality products can be obtained at low prices. I have worked in a daily chemical factory for many years, and I am very interested in this industry. It is a combination of interest and career, hehe.

Second, for housewives with families, of course, it is best to open a shop locally. After investigation, it is found that xx Road is good, and it is the busiest central street in xx Town, with dense population and no problem in the market. Considering the problem of funds, I finally chose a storefront on a street next to xx Road. Although it is not as prosperous as Zhongshan Road, the flow of people is also very strong. The most important thing is that the rent is half cheaper. Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power. Although there is a large flow of people here, most of them are working people and ordinary people, with few rich people and low consumption power. My position is that the middle and low gears meet the market demand. After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before I sign the contract with the landlord, all the preparatory work and written materials (including handling the business license, etc. I won't say it here.) It's all prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. I signed a contract for three years, and I can sublet it even if there are business problems in the future (the rent of xx has been rising). It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses.

Location of shops and choice of industries

Third, the decoration of the store.

The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. The supplier of decoration must choose a better one. It is my husband who undertakes this decoration project. He has worked in the decoration company for many years and has many years of experience in shop decoration.

Husband's job is very professional. The first is drawings, including plan, elevation, section, materials used, colors, sizes, etc. , is clearly instructed in advance. In order to understand the decoration more easily, take me to the same type of storefront for field observation in advance, so that I can clearly explain my feelings of decoration, so that the renovated storefront will be closer to my own ideas.

Fourth, the selection of goods should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.

Brands are mainly made by manufacturers themselves, and suppliers are mainly foreign trade. Because of me, I can get the genuine product.

Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing, first go to the market to see, compare, ask, calculate and think about it, and then start a trial sale with less purchases, and then purchase in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!

For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!

I'm going to hire a beautiful little girl, who is mainly responsible for receiving customers and cashier. I think I basically have to collect cash and purchase goods in the store or pay attention to the important things such as manpower planning and purchase goods. The little girl's salary, 1000/ month+commission, has been increased to 0% of the monthly turnover of 65438+ to improve her enthusiasm.

Analysis of investment and monthly cost of intransitive verbs

1. Rent: 2000/ month, twice mortgage 16000 yuan.

2. The decoration cost is 6000 yuan.

3. Down payment for daily necessities 10000 yuan.

4. Other expenses are 2000 yuan.

5. The employee's salary can be settled at the end of 1, which is not included in the initial 30,000 yuan.

6. The remaining 6000 is used as working capital.