1. What is the planning and communication strategy of the public relations project of "Old Town Center"?

1, local level in Hong Kong. The launching ceremony of the "Old Town Center" project was held in PMQ PMQ, and senior government officials and event supporters were invited to attend. Local representatives and artists were also invited to share their stories about Central, and local news media and entertainment media in Hong Kong were invited to report on this matter. 2. At the global level. Cooperate with CNNTravel.com to show the characteristics of Central to global tourists through the story of Central with 20 characters. 3. Market level. Arrange 20 delegates to take photos in different corners of Central, and make a public relations release in the target market of 16 with classic characters. 20 delegates are invited to participate in the recording of various overseas TV and radio programs as spokespersons of "Old Town Central" and introduce Central as guest hosts. For example, Australian chef ShaneOsborn introduced Central Singapore blogger EuniceLim and American bartender BeckalyFranks to share the best places in Central on Discovery Discovery Channel in Australian TV program Studio 10. FlorianKnothe from Germany recorded personal sharing as audio and released it to 200 German radio stations. As heroes of Hong Kong, these people accompanied overseas media to visit their favorite places in Central. For example, StewartChen, a native of Taiwan Province Province in Hong Kong, accompanied a delegation of Taiwan Province provincial paper media and online media to visit and introduce his favorite Poho community in Central. Gong Guokai, a Japanese in Hong Kong, accompanied the Japanese paper and online media delegations to introduce HappyParadise, a new restaurant in Central, as a local. Chen Zhiyuan, a native of Hong Kong, introduced the historical development of Central to many overseas and Hong Kong media.