What does air mass mean?

The word "atmosphere group" comes from the bar and refers to the person responsible for creating atmosphere, which belongs to a new profession.

The popular saying on the Internet is "Starbucks Atmosphere Group", because there are often many well-dressed business people working with laptops in Starbucks, so some netizens jokingly call them actors invited by Starbucks to enhance the business atmosphere of Starbucks and attract white-collar customers.

In addition, there is a popular "postgraduate atmosphere group", which refers to those who seem to be working hard in the library or study room, but actually fish in troubled waters. Most of these people can't get into graduate school smoothly, but they have driven other students to study hard.

Development process:

From 1996 to 202 1, from "child care" to "atmosphere group", the title has changed, and the business logic behind it has not changed. "Real goods" has changed from the core weapon of enterprise management in those years to the most basic passing line of business competition today.

If we don't look at the boss's illegal behavior of selling fake wine in sketches, we can only look at his packaging with the theme of "Palace", from store decoration, employee clothing, product design to recruiting "Cixi" to build IP, which is remarkable today.

It can be said that the boss played by Gong Hanlin is one of the earliest pioneers in China to upgrade consumption and create an "atmosphere group" marketing.