What kind of people are suitable for starting a business in Luo Yonghao?

Lao Luo runs a school. Who is Lao Luo? Luo Yonghao, who didn't know what he said, was a little ... after the 80s who didn't listen to "Lao Luo's quotations" and said that "a tough life needs no reason", Lao Luo's humorous and idealistic temperament infected a generation. Now that his old man is making a comeback to run a school, what kind of sensational effect will it have? I am looking forward to it! When we come to Dalian to give a lecture in a few days, we must find an opportunity to ask him about his attitude towards this matter. The scene of "sitting and watching the tiger fight" is always full of excitement, and I can't get tired of watching it ~ "Niu Bo" posted the interview materials of the Beijing News about Lao Luo's running a school. Lao Luo does not change his usual humorous style, and his witty remarks are even more surprising. He released the rhetoric of "who will run the school if I don't run it". Luo Yonghao: The main reason, of course, is to earn money to support the family. I have been working in Niubo.com since I resigned from New Oriental. I estimated that Niubo.com would make a profit, but later I found that it was not so fast. This traditional content-based website usually has a long profit cycle. Now Niubo. com's income is only enough to maintain its operation, and it's been almost two years since I resigned, so I want to do something else to support my family. Some of my friends helped me spread the news. As a result, the executives of some big websites want me to work there, and the conditions are also very good. Although I am very tempted, I really can't put down my airs, so I have to bite the bullet and tell them that Lao Tzu is also the owner of a website and is an equal with your boss. How can I work for your website? You are too presumptuous. Beijing News: What did they say? Luo Yonghao: Hehe, most of them are close friends. They let me out. Beijing News: What happened later? Luo Yonghao: Later, I was approached by several bosses of private training schools, hoping to invite me to cooperate with them in running schools. But after several contacts, I feel that these guys are not as good as the boss of New Oriental. I gradually understand that Boss Yu can achieve such a great thing because he is the least bad in the whole training circle. Then I thought, why am I so afraid of trouble? Why don't you work harder and start your own school? After all, this is the easiest thing for me to make money. I have taught in this line for so many years, and I am famous all over the world. I have contacts, resources, an outrageous reputation and an enviable personality here. If I don't run a school, who will? If you don't do it, it is estimated that the students will not agree. Beijing News: Then why don't you choose to open a school when you just left New Oriental and are most popular? Luo Yonghao: At that time, I wanted to be a blogger. I can't take care of it. I'm not a penny-pinching person. I usually choose to do what I like, not what is best for me ... by the way, I don't think I'm unpopular now. I happen to be a very boring person. Since someone told me that there is a "search list" on Baidu's homepage, someone will visit me in two or three weeks. Beijing News: Do you still have this hobby? Luo Yonghao: Yes, isn't it a shame? Hehe, I was very excited when I first knew there was such a list. I read it every day, and invited the friend who told me that there was such a list to eat several meals, thanking his news for bringing me so much happiness. I woke up at night and suddenly realized that I was starting a business. Beijing News: What is your entrepreneurial life now? Luo Yonghao: I'm very busy, and I feel seriously short of time. The preparations for companies and schools are very complicated. I often sleep in the office at night. Although tired, I feel full, so I am in a good mood. One night, I slept on the sofa in the office and was awakened by urine. I opened my eyes and found that the back was very bright, because there were no curtains in the office, and there were neon lights and street lamps outside. I lay in a daze for a while and didn't know where I was. Later, I sat up and found myself in the office, suddenly happy to think, damn it, I started a business! That feeling is really great. Beijing News: You have always been famous for swearing. Will you get rid of this habit when you become a principal? Luo Yonghao: I don't like swearing. I just don't mind swearing. When I was a child, my parents always taught me to be an upright person. As for swearing, I have never mentioned it. All the children there swear, so I'm not very sensitive to it. After I started my blog, someone went online because of this, and my family education was not bad. My parents wanted me to be an upright person, so I did it. How nice. If they have any regrets, it is that sometimes I am too honest, they can't stand it and feel a headache ... Hehe, I brag and digress again. Back to your question, I think if my partners and investors think this is a problem, I will consider getting rid of this habit from a professional point of view, especially if we provide English training for minors in the future. I made myself famous. Beijing News: Up to now, when your name is mentioned, people will still think of New Oriental. Do you agree that New Oriental will make you famous? Luo Yonghao: Actually, I made myself famous. It is only because of karma that New Oriental, a commercial training institution, is fortunate to provide this platform. Of course, my fame is also very accidental to a large extent. If it hadn't been for the student I didn't know who arranged my classroom recording and put it online, this wouldn't have happened. But think about it, whose fame is not accidental? Beijing News: After you came out of New Oriental, you have repeatedly made strong criticisms of New Oriental. As a competitor of New Oriental, will you continue to make such remarks in the future? Luo Yonghao: I don't think so, unless I retire from school. I don't think I should criticize New Oriental as a competitor. I just think it's boring for my peers to do this. This is a question of professional dignity. For example, I am bored because Apple's product advertisements always criticize products that humiliate the PC camp. You can just say what's good about your product by comparison, instead of saying the other person is like shit. Beijing News: At that time, your criticism of New Oriental seemed to attract a lot of criticism, didn't it? Luo Yonghao: Yes, many stupid slaves with serious thoughts scold me, saying that you ungrateful dog, how can you bite your boss who paid you five years' salary like this? To make matters worse, it is mainly this view. I thought it was funny, and I thought, even if it's hard to find a job now, you won't be so cheap, will you? You work for the boss, and the boss gives you money. How can there be goodwill in this? What's more, I have only a simple labor contract, no formal labor contract, no files, no five insurances and one gold, and the labor fee for the last class. With such a simple labor relationship, I am afraid that Yu's boss is embarrassed to pretend to be my boss. It's like decorating your home and hiring a decoration team to work for your home. No matter how stupid you are, you won't feel like the boss of the decoration team, will you? The projects in our school are the same as those in New Oriental. Beijing News: There are so many English training schools in the market, and New Oriental is basically in a monopoly position. What attracts you to your school? Luo Yonghao: According to survey data, the total annual income of English training market in China in recent two years is about 654.38+0.5 billion, which is a huge market. At present, no one can monopolize it, including the famous New Oriental. The revenue of New Oriental in 2007 was about 65.438+0 billion, accounting for 654.38+0/654.38+ in an industry. New Oriental only occupies a monopoly position in North American exam items, namely TOEFL, GRE and SAT. These are the main projects that our school wants to do in the early stage, because our teacher team is the best group of senior teachers in the North American Examination Department of New Oriental, and we are most sure to do this. Although the brand of New Oriental is very famous, I believe that students will make more rational choices and judgments through our publicity speeches and explanations. Beijing News: What is the main content of this publicity and explanation? Luo Yonghao: In my opinion, when students choose a 20-day short-term training course, the most important consideration is the quality of teachers. Because of the development scale and company strategy, New Oriental generally uses two excellent teachers and two poor second-line teachers in each class. During the peak period of training in winter and summer vacations, even 1 excellent teacher has three second-line teachers. The curriculum of our school can basically guarantee that all four teachers are excellent senior teachers of the former New Oriental. At an appropriate time, we will publish the list of these excellent teachers, so that students who want to attend classes can ask their brothers and sisters to see if these teachers are really the outstanding senior teachers of the former New Oriental as we advertised. Beijing News: With the development of your university and the increasing enrollment, how to avoid repeating the mistakes of New Oriental? Luo Yonghao: In principle, we will not recruit and train new teachers by ourselves like other educational institutions. We will attract outstanding senior teachers from other schools to join our team with generous salary and other benefits to ensure that every teacher who takes up the post is excellent and experienced. In case the expansion speed of our teaching staff can't keep up with the expansion speed of our enrollment scale, we will reduce enrollment to ensure the teaching quality. New Oriental is not a place to stay for a long time. Beijing News: Why are these excellent teachers from New Oriental or other institutions willing to follow you? Aren't they more secure in a big enterprise like New Oriental? Luo Yonghao: For teachers, there is basically no room for development in New Oriental unless you want to switch to administrative work. No matter how well you teach, the salary will basically remain unchanged. Personally, from my second year in New Oriental, that is, in 2002, until I left New Oriental in 2006, my salary was basically unchanged. On the contrary, in order to improve the profit rate of the school, New Oriental cancelled many excellent teachers. Therefore, for those teachers who don't want to switch to management, but just want to teach books well and get better returns, New Oriental is not a place to look forward to for a long time. I am a teacher myself, and I firmly believe that the teaching staff is the most valuable part of a school, so our company's policy is to share the benefits with outstanding teachers and let all outstanding teachers hold shares. And before sharing the bonus, these teachers can also get the same or higher class salary as New Oriental. In addition, in order to give teachers a real sense of belonging, we are also actively consulting and learning from general affairs and logistics personnel of enterprises like google. You know that Google is a company famous for its good employee welfare. In the past, many educational and training institutions always said that teachers were the soul and core of the school, but the treatment of teachers did not improve with the profit growth of the institutions. Most of the profits were taken away by bosses and managers who bullied superiors and deceived subordinates, leaving only a bunch of poor cores and poor souls complaining there. For example, after the listing of New Oriental, many old teachers who got nothing were very unstable. Beijing News: Including you? Luo Yonghao: Oh, yes, including me, of course. There is nothing to be ashamed of. Actually, I still have some stocks, but very few. Watching those villains who bully their superiors and deceive their subordinates become tens of millions of net worth overnight must be emotionally stimulated, but I adjusted quickly, so I didn't get depression. Beijing News: In addition to teaching, New Oriental will also have some brochures of its own corporate culture to instill the concept of "New Oriental Spirit". Besides English training, will there be some spiritual indoctrination in your school? Luo Yonghao: I just read a special topic recently done by New Weekly magazine called "There is a poison called success: the overflow and loss of success". After reading it, I was very moved. Several articles on this topic can be found in Baidu and Google. I hope that young people who are eager for "success" in the secular sense can read it, and I hope that those who are excited all day tell young people that there are only "masters" of winners and losers. We will also provide students with some spiritual things, but it is definitely not just nonsense like "if you are willing to work hard, you will succeed".