When did Victoria's secret brand start?

Victoria's Secret was founded in 1977.

Roy, a graduate of Tufts University and Stanford Business School? Raymond was embarrassed to buy underwear for his wife in a department store, so he founded Victoria's Secret in San Francisco, 1977. He opened his first store in Stanford Shopping Center in Palo Alto, and soon established a mail order catalog and three other branches. These shops are decorated with wooden paneled walls and employ hospitable salespeople in an attempt to create a more comfortable environment for men to buy underwear. In addition to women's underwear on the shelves, posters of various underwear are posted on the walls for men's reference.

1982, after five stores opened, Roy sold Victoria's secret brand with six stores, a 42-page advertising catalogue and a total annual income of six million dollars to Leslie, the founder of the limited company, for four million dollars. Wechs. The company maintained the personalized trading mode of Victoria's secret stores, and rapidly expanded the brand sales area in the United States in the 1980s. At the same time, the company expanded its brand products, such as shoes, evening dresses and perfumes. The advertising catalogue of mail-order goods has also been updated eight times. In the early 1990s, Victoria's Secret became the largest underwear seller in the United States.

1995, Victoria's secret brand began to hold the annual Victoria's secret fashion show, which was broadcast in prime time on national TV. Fashion shows invite special guests to perform every year, attracting all kinds of celebrities and artists.

On July 10, 2007, Limited Brands sold 75% of Limited's production chain to Sun Capitol Partners Investment Company to stabilize its Victoria Secret and Bath &; In the body engineering industry, this has indeed achieved good results. Now there are more than/kloc-0.000 Victoria's secret underwear stores and/kloc-0.000 Victoria's secret beauty shops in the United States. The brand sells bras, underwear, socks, cosmetics, pajamas and other products in large quantities. Every year, Victoria's Secret sends more than 400 million mail-order advertising catalogues to different customers.