"Absence" of the Great Wall 2025 strategy, how is the progress of the beam car? Automobile production and sales

"In 2025, Great Wall Motor will achieve global annual sales of 4 million vehicles, 80% of which are new energy vehicles, and its operating income will exceed 600 billion yuan."

On June 28th, at the opening ceremony of Great Wall Motor Science and Technology Festival, the release of Great Wall Motor's 2025 strategy shocked the whole industry.

Subsequently, Meng, the rotating president of Great Wall Motor, specifically dismantled this strategic goal and reiterated the future development direction of each brand:

Pickup truck: positioning itself as a pickup truck leader, with the goal of building the top three brands in the world.

Haval: Being positioned as the global leader of SUV in China, we will continue to deepen the economic SUV market.

WEY: Positioning a new generation of smart cars, blessing fun with intelligence and traveling with intelligent services.

Euler: Positioning the world's first car brand that loves women, and by 2023, it will be the first in the new energy market segment, with global sales exceeding 654.38+00,000 vehicles.

Tanks: Positioning the tide to play off-road SUV will become the world's first off-road brand in the future.

Salon: positioning luxury goods, intelligently positioning brands and challenging the global luxury goods market.

From the pickup truck that made its fortune in the Great Wall to the salon that just confirmed "dual energy of hydrogen and electricity", to achieve the goal of 4 million vehicles, it is necessary to tap the potential of each brand.

However, it is somewhat surprising that the joint venture with BMW, the only joint venture brand of Great Wall, was not mentioned in this conference.

Regarding why Liang was "absent" from the Great Wall 2025 strategy, the relevant person in charge of the Great Wall told the SAIC reporter that the 2025 strategy was released during the Great Wall Science and Technology Festival, and the content released by the Science and Technology Festival was mainly related to independent brands, so it did not involve joint venture brands. At present, the beam project is still progressing as planned.

Liang Automobile Factory is located in Zhangjiagang, covering an area of 930 mu.

According to the survey data, on May 17 this year, Great Wall Motor formally established Zhangjiagang Great Wall Motor R&D Co., Ltd. with a registered capital of 1 100 million yuan, and its legal representative is Feng Mu, R&D, vice president of commodity strategy and technology of Great Wall Motor.

Corresponding to the establishment of this R&D company, in terms of personnel, according to the news on the recruitment website, recently, Beam Automobile is conducting a large-scale recruitment. This position involves administrative, personnel and technical personnel in all production links.

At the same time, SAFE has learned exclusively that according to the employees who have joined the company, they need to work in Baoding, the headquarters of the Great Wall, for six months in the early stage and return to Zhangjiagang early next year after the factory is completed.

It can be said that since the Great Wall and BMW signed the Confidentiality Agreement on Exploring the Feasibility of Developing Pure Electric Vehicles and Traditional Power Vehicles in April, 20 16, after more than five years, the outside world finally saw a glimmer of light in the beam car.

In fact, as the first joint venture project of private enterprises, the crossbeam has been bearing concern and expectation from the beginning.

On July 8, 2065 438+08/KLOC-0, Great Wall signed a joint venture contract with BMW.

On July, 2065438+08 10, Great Wall and BMW formally signed a joint venture contract in Berlin. At that time, the industry summed up the "five firsts" for this project to show its particularity:

The first real joint venture vehicle enterprise integrating R&D production, supply and marketing;

The first joint venture vehicle enterprise signed by China government after releasing the joint venture share ratio;

The first real private enterprise joint venture vehicle project in China;

The first joint venture whose products use its own brand; The first joint venture automobile enterprise whose products are oriented to the global market.

More than one year after the formal signing of the project, the Beam automobile production base project was officially launched in Zhangjiagang City, Jiangsu Province on 20 19 165438129 October. According to official data, the total investment of the production base is about 5 1 100 million yuan, and the annual production capacity will reach10.6 million after completion.

2065438+200965438+1October 29th, the beam car project was officially launched.

In mid-2020, Liangchang started construction. In April this year, some people exposed some construction progress on the Internet. At that time, the main steel structure of the factory building was still under construction. According to the plan, the main building of Liangchang is expected to be completed by the end of this year and put into use in 2022.

In terms of products, BMW executives said in an interview in April this year that two pure electric MINI models made in Liang Guang will start production in 2023 and will be sold in China and the global market.

At the beginning of this year, there were also media reports that WEY brand will be put into production for exporting VV5 and VV7 models after the completion of Liangchang. This is also in line with the introduction of "this project will export 6.5438+0.6 million fuel passenger cars and develop pure electric passenger cars with an annual output" declared at the beginning of the construction of Liangchang.

If this news is accurate, then in fact, in the 2025 strategy released by the Great Wall today, the light beam may have quietly participated in it. As for the pure electric MINI and the rumored brand-new joint venture brand, the specific cooperation mode may still be under discussion.

Today, there is still half a year before the completion of the beam factory. After half a year, the future cooperation mode between the two sides may finally be announced.

However, today's China automobile market, especially the new energy market, is unpredictable and new entrants abound. With such rapid changes, it is time for Great Wall and BMW to give a solution.