Jing M.Guo: The Struggle Behind Happiness

Good writing and clever brain are the reasons why Jing M.Guo is liked. In fact, once you have face-to-face contact with this exquisite young man, you have to admit that the success of this writer and businessman, who is mixed with literati temperament and elegance, is not only due to luck.

Jing M.Guo always dresses up like an entertainment star when she appears in public. Even in the face of strangers, you will say hello politely. When dealing with the media, he will talk enthusiastically and shrewdly with Kan Kan. In any public situation, the 27-year-old young man seems to be able to handle it with ease and behave just right.

Now, besides writing books, Jing M.Guo mainly focuses on editing most novels and cartoons. His current studio is a 300-square-meter editorial department, with Swarovski crystal lamps and modern decorations, and young employees wear fashionable clothes to shuttle through it.

Jing M. Guo lives in such a comfortable petty bourgeoisie atmosphere every day, compiling fairy-tale bestsellers and exquisite cartoons, making more money and dreaming of the day when the company goes public.

It all happened so fast.

Mumuluhou, respect his virtue. When Jing M.Guo was born, his grandfather took the word "Jingming" from The Book of Songs Truffles as the name of his grandson, which meant that he was virtuous.

However, Jing M.Guo was not born in a scholarly family. His parents are working-class people in Zigong, Sichuan. There are some books at home, but not many, and his parents have never deliberately cultivated his interest and ability in literature. However, Jing M.Guo said: If I ask them for pocket money to buy extra-curricular books, they will never refuse.

Perhaps it is this tolerant family atmosphere that allows Jing M. Guo to breathe freely. He saved pocket money to buy his favorite Youth Literature and Art and Andersen's fairy tales in this distant country of Denmark.

When he was a child, his Chinese and composition scores were always among the best, which made him confident to try to make contributions. From 65438 to 0997, when he was in the second grade of junior high school, he published his first novel "Loneliness" in the national public publication "Life Sixteen and Seven". I thought writing poetry was very simple at that time, but now I know it is not simple. At that time, I thought poetry was short, pithy and easy to understand.

He was greatly encouraged by the experience of submitting the manuscript, but he felt that the length of the poem was too short. The impulse to tell stories led him to write essays and novels, and participated in the new concept composition competition for two consecutive years. Because when I won the prize, I was a sophomore. At that time, it was stipulated that senior three graduates would participate in the new concept composition competition and win the first prize. When they entered the university, they would get some care, but they must be senior three. The next year, I took part in the new concept composition competition, but I didn't get extra points for the first prize.

"Fantasy City" has brought him nearly one million dollars, and its popularity is hard to measure with money.

He said: 17 years old, I am infinitely brave.

Entrepreneurship is not achieved overnight.

Jing M.Guo, sitting on the sofa in the company reception room, looks more like a college student. His thin, yellow hair swept across his forehead, and his cheeks and shoulders were thinner than the previous two years. This seemingly fragile little boss is already one of the richest writers in China.

Jing M. Guo, who is also the chairman of the World Culture Co., Ltd. and the deputy editor-in-chief of the Beijing Publishing Center of Changjiang Literature and Art Publishing House, often occupies half of the country. In just a few years, his company grew like a tropical plant. The original offices in Jing 'an Temple and Dalian Road can no longer accommodate the increasing number of employees. From the first few people's studios to the publishing company that contributes 450 million books and codes to Changjiang Literature and Art Publishing House every year, it can be described as a spring breeze.

However, just like the development track of almost all entrepreneurs, Jing M.Guo's success today was not achieved overnight.

The success of "Fantasy City" didn't make him comfortable with the status quo. In an online game called Legend of Wonderland, he met Hansy, a senior three student in Daqing. Hansy is good at design. She has a literature website. Jing M. Guo saw it and appreciated it, so he became friends.

One day, Chang Jing, vice president of Literature and Art Publishing House, invited Jing M.Guo to dinner. During the dinner, Jing M.Guo said something intentionally or unintentionally: I want to have my own platform to help my friends publish their works together. The listener was interested. Soon, Literature and Art Publishing House decided to cooperate with Jing M.Guo to make some attempts in the publication of youth literature.

On June 6th, 2004, it was the 2 1 birthday of M. Guo in Beijing, and it was also the day when he started a business with five friends, including Hansy and Trace. They set up the Island Studio, which is called Island in English.

The success of "Lonely Island" series won Jing M.Guo the first pot of gold in his career. His idea at that time was also very simple, because he preferred the publishing industry and hoped to spread my ideas. I think the publishing industry in China is actually very traditional in many aspects. Although it can't be said that it is backward, it lacks a proper amount of fresh blood. I hope there are more and fresher things.

He said: As long as good design and excellent articles bring visual impact and reading enjoyment to readers, they will certainly be done well. Although he didn't have much money at that time, he was confident in himself.

Island studio members rented a 140 square meter three-bedroom apartment in Zhabei District of Shanghai as a studio, where they ate and lived. After work, eating and karaoke are the greatest pleasures for Jing M.Guo and his friends. But when you work, you work. For words, illustrations and typesetting, Jing M. Guo is very demanding, even pursuing the ultimate perfection, which makes partners and employees feel pressure. The current deputy general manager of World Culture Company still remembers that one night, he heard someone sobbing and turned his head. It was (Jing M. Guo's nickname). He cried and complained: there are so many things, so busy, and there is no state of writing by himself. Why is this happening?

Fortunately, Lonely Island was a great success as soon as it was published, from the initial 40,000 to 50,000 copies to 200,000 copies per issue, which brought rolling financial resources to both parties. At that time, Jing M.Guo was selected as the 94th celebrity in China Forbes.

Jing M.Guo soon revealed the qualities that an excellent publisher should possess: a keen sense of the market, an accurate judgment of the visual style of books, and an indispensable professional quality. Trace said: At that time, we could only paint by one person, typeset by one person, write the manuscript in the fourth grade, and I reviewed the manuscript. Often typesetting and printing all night.

In 2006, Changjiang Literature and Art Publishing House and Jing M.Guo * * * jointly invested and established Culture Communication Co., Ltd. on the basis of Island Studio. Jing M.Guo and his partners also moved out of the apartment where they lived, ate and worked, and moved into the office of 170 square meter business building. Everything is starting to get back on track.

In June 5438+10, the most novel, published in cooperation with Changjiang Literature and Art Publishing House, began trial publication. He said: When I decide to do something, I must be sure that I will succeed.

In 2005, he was selected by China Forbes magazine for the second time, ranking 92nd, two places higher than the previous year, which made him very happy.

His books won the screams of fans, but sometimes he heard negative satire and criticism. He seems indifferent to these things, but in fact, the pressure is accumulated in his heart. He once complained to Trace: Why do people only see my bad things, but not what I have done? Doing this is really tiring. When I said this, tears filled my eyes.

Sometimes, he becomes a tyrant. In pursuit of perfection, he will tear off his face and shout loudly: no manuscript is satisfactory! The quality of this first trial is very poor! I don't want to see it after reading the beginning! This bad temper laid the groundwork for the company's earthquake in the future.

In 2007, while the circulation of the most novel increased, an internal storm was brewing Hansy, a veteran of Eco-Tech and then the artistic director of Eco-Tech, chose to leave because she was dissatisfied with some practices of Jing M. Guo, and co-founded Alice magazine with Sunny and Bu Furen who were originally in Eco-Tech. In 20 10, the cooperation between Alice and Century Wenjing came to an end, and Hansy returned to Jing M. Guo to be responsible for the design of the magazine Literary Appreciation edited by Dian.

Controversy, while accepting.

From the initial five people to more than 30 employees and the scale of two branches, the best company in Jing M. Guo is doing well and its business is booming.

Although he signed so many writers, Jing M.Guo said that his selection criteria were very strict. Writing well comes first. On the premise of writing well, we need good opportunities and platforms. The role of our company is to promote this work as much as possible, but whether this work is popular or not depends on the work itself. This is why although the company has signed 70 or 80 writers, not everyone's works are very popular.

20 10, the company changed its name to Most World, which was explained by M. Guo because of the expansion of business scope. He did not disclose the specific business scope in detail. Echo company has not been abolished, but continues to exist as a branch.

Under normal circumstances, Jing M.Guo arrives at Dalian Road Echo Branch in the morning and reaches the company headquarters in the afternoon. In fact, his time in Shanghai is only about 10 days a month, and he spends the rest of his time signing books and doing programs in other places.

Since Zigong, who is famous for Jiang Jie and dinosaurs, came to Shanghai alone, wealth has not become an oppressive problem for him. He said: Eight years ago, I couldn't stand separation, loneliness and growth. Now, I have almost everything. He lives casually and never lacks topics. In the face of controversy, he is not as anxious and nervous as he was at the beginning of his debut.

Jing M. Guo, who is about to turn 30, is grasping the tail of youth and moving forward step by step. This is Jing M.Guo, a young man who plays multiple roles between business and literature. He has an infinite future to realize his dreams in business, individuals and teams. Of course, he is also writing a fantasy myth about the publication of China Youth Literature.