How to run an outdoor shop?

1. Interested in outdoor activities

The investment in opening an outdoor goods store is around150,000, of which the first purchase requires a large expenditure, followed by the store rent. It is reported that as long as the business is not too bad, the investment cost can be recovered in one year. Generally, customers of outdoor products are usually friends and people who are related to friends, thus forming a virtuous circle and expanding consumer groups. Therefore, finding a like-minded outdoor enthusiast as a collaborator means finding a group of potential consumers. The most important thing is that if the operators don't know outdoor sports and just sell products, it will be difficult for the store to develop without professional promotion. Maintain good relations with partners and distribute profits according to the proportion of shares at the end of the year. Shareholders who are responsible for daily management (such as purchasing and sales) are paid monthly. The business hours of outdoor shops are usually from 10 in the morning to 10 in the evening, and two or three clerks are needed.

2. Can act as an agent for outdoor products brands.

At present, outdoor products are still led by foreign brands. Foreign brands are favored by outdoor sports enthusiasts for their long history and high quality. However, due to the high price of foreign brands, high agency fees, complicated purchase channels and high purchase costs. Although domestic outdoor products manufacturers have just started, they have developed rapidly, and one or two powerful enterprises have emerged. Outdoor goods stores can choose to represent a product, which will help stabilize the supply and product quality, and also minimize the purchase cost.

3. Reasonable arrangement of product structure

Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountaineering, protective drugs, tools/instruments/glasses, books/audio-visual, outdoor sleeping equipment and so on. Arrange the product structure according to the durability of outdoor products, such as travel bags, tents and other products that can be used for a long time. When shopping for goods, we should pay attention to the fact that the quantity should not be too large, and we should pursue diversification in brands and styles. Footwear, socks and outdoor food are items with poor durability. In addition to ensuring the quality of products, outdoor stores should also reserve in quantity. Generally speaking, because bags and outdoor sleeping goods are very important big items for outdoor sports, customers should make careful comparison and selection when buying such things. Bags and sleeping goods are big and expensive, which is also a big profit point for businesses. To open an outdoor shop, we must establish the main products. The survey found that most of the outdoor goods stores are still occupied by these large products.

4. Professional financial software to reduce management costs

Professional financial software can greatly reduce the workload of store financial management, thus reducing management costs. There will be a graph between sales and purchases. If it is below a certain amount, some goods will be purchased. You can consider ordering according to the sales situation, or you can choose goods with suitable price and quality according to the price of the same commodity in different channels. This can better control the cost, and finding a good purchase channel is also the key to win the competition.

5. Building a website can extend the store business.

The survey found that several large outdoor goods stores in Shenzhen have established their own websites. Two or three thousand yuan can set up a shop website, publish the product information of the shop on the network, and link to other professional outdoor websites and portals as much as possible. At the same time, contact various outdoor sports professional magazines and travel magazines, exchange magazines for advertisements, and advertise shops and websites in professional magazines. Once the time is ripe, we can expand the online mail order business.

6. Organizing activities can expand sales.

At present, many outdoor stores in China rely on club activities to promote and develop outdoor sports, and then drive the sales of goods in the store. Shops regularly organize outdoor sports such as mountain climbing, rock climbing, camping, hole exploring, rafting and swimming, and set up outdoor sports schools to teach the basic knowledge of outdoor sports and how to deal with emergencies. Through the long-term guidance and organization of outdoor sports, more and more participants will participate and form a group of fixed consumers.

7. Membership is a trend.

An outdoor sports club in Shenzhen adopts membership system, which is divided into ordinary members and VIP members. Annual VIP membership fee 360 yuan. You can become an ordinary member by participating in activities or purchasing goods in 500 yuan, or you can pay money directly to 20 yuan. Members can come to the store to attend parties, surf the Internet and scan. It also provides members with suggestions on self-help travel routes and travel strategies. VIP members can enjoy less than 30% discount when purchasing goods. It is said that there are now more than 20 VIP members, and the number of ordinary members has grown to 5 10.

8. Have your own outdoor club.

The establishment of outdoor clubs is a stage that any outdoor goods store has to go through. Without a good outdoor club, it is impossible for an outdoor goods store to operate well.

The relationship between outdoor clubs and commodity stores is complementary. Clubs can consider implementing membership system, not for profit, and the main task is to organize their own members to participate in outdoor activities. Of course, outdoor activities should be colorful, so as to ensure that your members have the opportunity and are willing to participate in the activities organized by you.

At the same time, outdoor clubs should try their best to establish business relations and share resources with relevant businesses. For example. Clubs should establish business relations with airlines to ensure the best discount fares. Similarly, the club should also have a designated hotel, so that every time you go out, you can guarantee to stay in a cheap and comfortable room.

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