Common interview questions of Taobao operation post

Highlights of common interview questions in Taobao operation positions

Do you know what are the common interview questions for Taobao operation positions? The following is what I arranged for you, I hope you like it!

1. What's your position? What is the main content?

Analysis: The first three questions are basically questions that every Taobao Tmall operator must ask. The interviewer will judge whether you are a qualified operator and meet their recruitment needs according to your description.

A: I am the head of the operation department, responsible for the overall operation of the store.

2. What's your job?

Analysis: It will be faster to divide the work into small items.

For example:

1. Work plan and main work direction in the near future, etc.

2. Work assignment of other posts, and check the implementation.

Step 3 set work goals

4. Analyze the stored data and find ways to improve the data.

5. Pay attention to the changes of competitors

6. Deal with the daily problems of the store, such as the problems encountered by the customer service side and the product side.

7. Pay attention to platform changes and respond to changes in a timely manner.

8. small two docking,

9. Strive for platform resources

10. Coordination of other departments

1 1. Pre-sales training, activities, product iterations, price changes, etc.

3. What do you usually do at work?

Analysis: Judge whether you can become the backbone of the team by what you do every day. ; Lead the team to work together. You can talk more about your team work.

For example: 1. Look at the data,

2. Make the work plan of this department,

3. Work assignment of other posts, and check the implementation.

4. Deal with the daily problems of the store,

5. Second, strive for resources,

Pay attention to competitors

4. Company structure?

Analysis: Just say it according to the actual situation.

Such as: Operation Department, Pre-sales Department, After-sales Department, op Department, HR Department, Finance Department and Development Department.

Operation Department: 1 supervisor, 2 operations, 2 operation assistants, 4 artists, 2 products, 1 copywriter.

5. What is the store's performance?

Analysis: if it is a unified category, it is best not to say that it is not the same store, but to say it according to the actual situation.

For example, the monthly turnover is more than 9 million, the daily turnover is more than 300,000, the conversion rate is about 4%, and the customer unit price is 1 000- 1 500.

6. Have you analyzed the portraits of people in the industry? Who is the major group?

Analysis: Test your data analysis ability.

Yes, the main population is: female white-collar workers aged 25-45, accounting for more than 65%, and most of them are white-collar, mainly concentrated in Shanghai, Beijing and other cities 1.

7. What changes did you make in your last company? What benefits did it bring to the company?

Analysis:

1. Brand leakage publicity, local entity brand leakage scheme. Network brand promotion scheme

Entity: LOGO display can be seen everywhere in the local area.

Network promotion: the promotion scope and skills have been strengthened, and the effect has been greatly improved.

2. Flow; With the promotion of free traffic, many resources have been added to the platform. Start drilling and exhibition.

3. Turnover: more than last year 1 times,

8. How many customers are there? 18

Analysis: Let's talk about it according to reality.

18

9. How many people are served every day?

Analysis:

15 days ROI: 12 or more,

Average daily cost: more than 9000.

Monthly turnover: more than 3.5 million.

Average unit price per click: 3 yuan

Click conversion rate: 6%

Average daily hits: 2600.

10. What about the through train data?

Analysis: The data of through train is different in product category.

15 days ROI: 12 or more,

Average daily cost: more than 9000.

Monthly turnover: more than 3.5 million.

Average unit price per click: 3 yuan

Click conversion rate: 6%

Average daily hits: 2600.

1 1. How does the through train run? How would you operate the through train for you?

Mainly keyword promotion, including directional promotion and automatic promotion of oil-saving treasures.

Usually, it is mainly to optimize the creative click-through rate and adjust the keyword bidding and keyword matching methods.

I'm here mainly to check the effect of the through train, and the main operation is to promote the operation.

I mainly check the plan roi, product roi, keyword traffic and conversion, and creative click-through rate.

If there is something wrong, I will talk to the operation promotion and tell him how to improve it.

12. Give you a new destination operation. What would you do?

1. Analyze the market: look at the market products and prices.

2. Differentiation: Enhance the competitive advantage of products.

3. Flow: increase product flow.

13. How are the operations in your store divided?

2 operations, 2 operation assistants, 1 operation supervisor.

One is doing shop activities and platform activities.

One is to promote through trains and drilling exhibitions.

Operation assistant: list brushing, promotion in different places, data collection, micro-amoy operation, etc.

14. What if the conversion rate drops?

1. Do you want to change the page or raise the price yourself?

2. Is there a bad review of the evaluation content?

3. Inventory situation in the last two days

4. Competitor: Has the price dropped and the page changed?

15. How to evaluate other positions?

We made a performance evaluation form,

According to the degree of professionalism, execution efficiency, number of mistakes, work innovation, work enthusiasm, etc. , comprehensive score, according to the percentage commission.

16. How does it cooperate with artists? What if you don't agree?

Submit the drawing requirements to the artists and American trade unions in advance to schedule feedback and finish the time. You can't work overtime if you finish it on an emergency day. When differences need to be redone or revised, the main decision is in operation. Just tell the artist clearly where it doesn't work and why it needs to be modified. How to change. If the artist really doesn't cooperate, he can apply for a replacement.

17. Why did you leave your last company?

Analysis: Examine your loyalty to the company.

The company's change and development direction are different from its own plan. Want to change a platform to get more room for development.

18. (If you have done the same category, you may ask) What is the most important thing about traveling?

Resources, product advantages and services

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