User operation interview skills

Interview skills are very important for you who are interviewing! You need to make the interviewer "like you" in a few minutes. But it's not difficult, just answer the questions raised by the interviewer according to the interview skills. Because, although there are many interviews with competitors, few people can really tell the truth. As long as you do a little preparation according to the interview skills, you can stand out. The recruitment needs of user operations are all-round. JD.COM, a big company in the fields of search, e-commerce and social platform, can easily extract the key words of recruitment demand for user operation posts: user growth, user conversion and user stickiness (retention/activity). Around these three recruitment needs, large manufacturers in various fields have their own operation methods that expect talents to be used. Have you mastered them? Q&A based on recruitment needs 1: How did you achieve user growth? According to my previous work experience, I summed up the ways to get customers from 18, including free and paid, short-term and long-term effective, online and offline. Different products use different methods. In my last company, I operated a xxx product. Through continuous channel testing, I finally found two core channels, with customer contributions of 30% and 25% respectively. One is search engine marketing SEM, and the other is content marketing. These two channels, one is long-term free and effective, and the other is paid but short-term effective. The customer acquisition channel answered here should meet three requirements: it conforms to your past experience; It does have actual business performance, and it doesn't matter if the performance is not outstanding. The focus is on the method; It can also be used in the channel of company products. Please refer to the 18 channel listed in the brain map to choose which channel. If the interviewer thinks what you say is reasonable, he will ask further questions. On the one hand, you can find out your actual situation; On the other hand, it can provide ideas for his current work. Therefore, for any problem, you should not only know the superficial knowledge, but also know the specific implementation strategies and precautions. You must thoroughly study the specific realization methods of various channels for obtaining customers given in the brain map. Question 2: How to improve the user conversion rate? The promotion of user transformation mainly starts from four parts: product, user, pricing and transformation. What function the product can achieve, why users are willing to pay for the function, what pricing strategy, and whether there is a loss of users in the transformation process need to be tested and improved one by one. Based on improving the conversion rate, I have summarized five key steps, and as long as we do it step by step, we can gradually improve the conversion rate. At the same time, on the basis of pricing, I also summarized 15 pricing method, 12 methods to improve profits and 22 methods to increase sales. In the past work, they all played a great role. My last company used the differential pricing method, so that users with different consumption wishes and abilities could find products with reasonable prices, thus increasing the conversion rate by 8%. For example, we should pay attention to three points: I really experienced it myself, and I am not afraid of being questioned by the interviewer for details; It does have an impact; It can also be used to apply for the company's products. Question 3: How to improve user stickiness? The strength of user stickiness means the level of product retention rate. The retention stage can be roughly divided into four stages: new user activation stage, medium-term retention stage, long-term retention stage and user loss stage, and the retention strategy in each stage is different. In the new user activation stage, the key point is to let users quickly complete "key behaviors"; In the medium-term retention stage, it is important to familiarize users with products, find more value and form usage habits; In the long-term retention stage, it is important to let users come back frequently to avoid loss; In the stage of losing users, it is important to call back the lost users and let them rediscover the product value. There are different operation methods based on different retention strategies. In my last company, I achieved a positive cycle of user retention by creating a closed loop of participation. It not only improves the retention rate of new users, but also drives the activity of old users. (See figure for details.) Note: There are usually two types of interviewers. One is to ask the details of your past work experience so as to judge your decision-making ability and execution ability from the details; Another is to ask you to propose solutions on the spot according to the operational problems faced by your company's products, so as to judge whether you can bring value to the company quickly after you join the company. Based on these two types, you should be fully prepared before the interview, and try to add a past work experience to each question. At the same time, before the interview, understand and think about the company's products. In addition to questions related to job responsibilities, the interviewer will also ask some questions about big operations and personal questions about you. See the brain map for details, so I won't go into details here. Finally, I wish you a successful interview! Author: Emily; ; Official account of WeChat: 8M methodology