Brief introduction of Xtep Chairman

Ding, male, Hui nationality, 1970, born in Jinjiang, Quanzhou, Fujian, is the founder of Xtep Group. He is a member of the 9th, 10th and 11th CPPCC in Fujian Province and the 11th National Youth Federation. He is currently the invited vice chairman of China Athletics Association, the vice chairman of China Garment Association and the chairman of Quanzhou Youth Association. Chairman and CEO of Xtep Group.

1987, 17-year-old Ding founded "Fujian Jinjiang Samsung Sporting Goods Co., Ltd.", chose the product category "travel shoes" which was relatively rare in the market at that time, and started the marketing road "export" which was rare in the industry.

With the advantages of high quality and low price, 1994, Ding led "Sanxing Company" to become the first enterprise in Jinjiang to enter the South American and African markets, and set up branches in the United States, Spain, Chile and other countries, and the products were exported to more than 40 countries and regions, becoming the famous "king of exports" in the industry at that time.

In 200 1 year, Ding founded Xtep brand and began the strategic transformation from product to brand and from foreign trade to domestic sales. In the same year, Xtep invited Nicholas Tse, an entertainment star, as the brand spokesperson, which initiated the entertainment marketing of sporting goods, and the brand slogan "Xtep, unusual feeling" spread all over the country.

Xtep new strategy:

In September, 2022, Xtep launched XTE PACE cushioning technology platform jointly released by Professor BarryC. Barish, the winner of the Nobel Prize in Physics, and the Institute of Sports Science of the State Sports General Administration, added scientific and technological strength to the "champion running shoes".

At this point, Xtep -ACE, power nest, damping spindle, air energy ring, soft cube, feather, shaped charge, hydrogen wind and other self-owned technical platforms have been formed, which have become an important support for Xtep Volkswagen running shoes midsole technology.

On June 7th, 2022,165438+1October 7th, Xtep appeared at the 5th China International Import Expo together with Kesichuang, the world's leading polymer company, and Lance Group, the comprehensive platform of footwear industry. The three parties signed a strategic cooperation relationship and released Xtep's first balanced low-carbon environmental protection concept running shoes-360-Eco at the event site.

Reference to the above content: Baidu Encyclopedia-Xtep