Sample essay on product market research report (2)

The second is to improve market informatization capabilities. Strengthen planning and guidance and promote the organic integration of marketing network, logistics network and information network. Accelerate the construction of commodity trading market management information systems, information inquiry and announcement systems, online monitoring and supervision systems, etc. Encourage the development of online trading models that suit the characteristics of the commodity trading market, accelerate the application of technologies such as the Internet, Internet of Things, cloud computing, global positioning systems, mobile communications, geographic information systems, and electronic tags, and improve transaction payment security certification, mobile payment, and logistics Distribution and other support systems promote the integrated development of tangible and intangible markets. Encourage active connection with the online market, actively cultivate and introduce online merchants, and make the commodity trading market a purchasing platform and physical experience platform for online merchants. Encourage the acceleration of the establishment of public service platforms such as payment, credit inquiry, and legal consultation to enhance the soft power of the market.

The third is to improve market supervision capabilities. Actively improve the circulation standardization system and intensify the formulation, publicity and implementation of standards. Start the process of revising market management regulations and improve market management regulations. Establish a long-term supervision mechanism for intellectual property protection that adapts to the characteristics of market commodities and combat counterfeiting, and implement traceability management of food, agricultural products, and important commodities on the market. Establish and improve the law enforcement supervision mechanism, implement joint law enforcement among departments, streamline law enforcement inspections, and strive to solve problems such as overlapping functions and multiple law enforcement. Accelerate the construction of the business integrity system, improve the collection, utilization, inquiry, disclosure and other systems of food information, and promote the sharing of information by industry management departments, law enforcement supervision departments, industry organizations and credit agencies, financial supervision departments and financial institutions. Formulate management service standards for different types of markets, encourage the separation of market ownership and operation and management rights, establish qualified and branded market management companies, create a professional market operation management team, and implement professional, standardized and standardized management of the market. Encourage professional market management companies to become bigger and stronger, and improve the overall management service level of our province's commodity trading market through the output of professional management and professional training.

The fourth is to improve the market’s ability to create brands. Market organizers are encouraged to strengthen market brand registration, operation, management and publicity, and introduce a corporate image recognition system. Guide the well-known markets in the province to implement intellectual property strategies and register service trademarks, defensive trademarks, etc. as soon as possible; encourage the market to register collective trademarks, etc., and authorize operators to use them; actively support the market to strive for well-known trademarks, provincial famous trademarks, and provincial well-known trade names , enhance brand awareness; encourage brand companies to set up general distributors, general agents, special distributors, etc. in the market to increase the brand rate of products on the market.

The fifth is to improve the comprehensive capabilities of market entities. Encourage market organizers to improve their corporate governance structure and establish a modern enterprise system; encourage qualified market organizers to carry out shareholding reform, enhance capital strength through listing financing, bond issuance, etc., and improve their capabilities for market reform and improvement, external expansion, mergers and acquisitions ; Encourage the existing brand market to change the traditional organizational management model, through mergers and integration of various current market resources, cultivate and establish market group companies, adopt chain, supermarket, and professional management methods to promote standardized management of the market.

(4) Strengthen the three guarantees.

First, organizational guarantee. Governments at all levels should establish a regular consultation system organized by relevant departments to coordinate the overall and strategic aspects of circulation work, as well as difficult issues such as systems and mechanisms, and improve management in accordance with the requirements of clear division of labor, unity, coordination, and efficiency. system, and strengthen personnel and funding guarantees. For major projects, a "one enterprise, one policy" approach should be adopted to tailor service measures, preferential policies and solve construction problems for the project.

The second is element guarantee. The biggest factor bottleneck in building large-scale market clusters is the problem of land supply. It is necessary to learn from the practice of the Hankou North Business Hub District in Wuhan and provide land for large-scale commodity market cluster projects in the form of a park at a price. In addition, the government should actively build financing platforms, organize talent training and other measures to provide all-round factor guarantees for the development of the commodity market.

The third is mechanism guarantee.

First of all, we need to improve the planning implementation mechanism and incorporate the planning of commercial outlets into the overall urban planning to ensure its seriousness, continuity and stability. The planning department must consult the commercial department for opinions and other mechanisms when formulating detailed land parcel regulations. Secondly, we must improve the project tracking service mechanism. It is necessary to organize a special team to open a "green channel" and provide comprehensive and efficient government services for the start and opening of projects.

(5) Increase policy support. The first is to strengthen fiscal and taxation support. All localities should arrange special funds and adopt various methods such as interest discounts, incentives, subsidies, etc. to focus on supporting the improvement and development of the commodity trading market, and actively support the construction of online trading platforms and the training of market operation and management personnel. From the perspective of cultivating the market, tax reductions and exemptions should be provided during the trial period of the market. The second is to increase financial support. Build a financial cooperation and capital operation platform for the commodity trading market, expand financing channels for the commodity trading market, and build a financial support service system that is conducive to the improvement and development of the commodity trading market. Banking financial institutions are encouraged to innovate financial products and service methods based on market operating characteristics, and carry out pledge financing of movable properties, warehouse receipts, shop operating rights, lease rights, etc. Financial institutions are encouraged to add service outlets in the market, promote the application of bank cards and electronic payment services in the market, and provide efficient and convenient financial services to market operators.

As my country’s major agricultural product circulation province and strong commodity market construction province, Shandong Province’s development speed and scale in recent years have attracted attention. From March 13th to 16th, Director Xie Jianhui and Deputy Director Wu Yibiao led a delegation of relevant departments and responsible comrades from some municipal and state commerce bureaus to Linyi and Weifang, Shandong Province for study and research. They visited the local commerce authorities and conducted on-site inspections. Linyi Lichen Logistics Co., Ltd., Yimeng High-Quality Agricultural Products Trading Center, Weifang Food Valley, Weifang Department Store Group Logistics Distribution Center, Shouguang Agricultural Products Logistics Park, Shouguang Vegetable Industry Group and other enterprises and projects. The investigation report is now as follows:

1. Overall situation

Shandong Province is a province with a large economy and strong circulation, with a large economic aggregate and a complete market system, especially in agricultural products. The circulation field is at the forefront of the country. In 20xx, Shandong Province achieved retail sales of consumer goods of 1.9175 trillion yuan. In 20xx, the retail sales of Qingdao, Jinan, Yantai, Linyi, Weifang and Zibo exceeded 100 billion yuan, of which Qingdao and Jinan exceeded 201.6 billion yuan. The number of wholesale, retail, accommodation and catering enterprises above designated size in the province reached 15,400, and the province's commodity trading markets reached 7,839, including 555 markets with an annual transaction volume of more than 100 million yuan, and a transaction volume of 1.62 trillion yuan. The added value of the circulation industry, employment generation and contribution to local finance all rank first in the tertiary industry. During the inspection, we deeply felt that the construction of the market circulation system in Shandong Province focuses on the cultivation of entities, carrier construction and business model innovation, with optimized layout, perfect functions and outstanding features. It is entering a new period from quantity expansion to quality improvement. Linyi, We were deeply impressed by the new concepts of market construction and development in Weifang and other places, the strong sense of innovation, and the good coordination between the market and the government.

1. High degree of specialization. During the inspection, we were not only surprised by the huge number of Shandong markets, but also marveled at its extremely high level of market specialization, especially Linyi, which has the reputation of "China's Famous Market City". Different from the common comprehensive trading markets, Linyi has specialized wholesale trading markets for everything from building materials, home appliances, and mechanical equipment to pencils, socks, and tapes. Various professional markets are divided into categories and established one after another, forming a huge market group. The resulting agglomeration effect has brought great promotion to the development of Linyi's commodity economy. At present, there are 101 professional wholesale markets in the central area of ??Linyi, covering more than 30 provinces, municipalities, and autonomous regions across the country, and exported to more than 20 countries and regions (Low Carbon Life Green Environmental Protection Survey Report). In 20xx, Linyi Mall achieved a commodity transaction volume of 1,772 billion. The mall operates as many as 60,000 brands of products, covering 27 categories such as small commodities, hardware, building materials, panels, garden machinery, and labor protection supplies, basically covering the main categories of means of production and means of living.

2. High degree of marketization.

In the process of building the market, many comrades often lament that government departments do not know how to position themselves and are faced with the dilemma of "death if caught, chaos if released". Shandong Province has good experience in this regard. In market construction, various localities adhere to the principle of combining government guidance with market operation and focusing on the market. The degree of marketization of their commodity markets is very high. In large-scale projects such as Linyi Mall, Weifang Food Valley, and Shouguang Agricultural Products Logistics Park, the government does not invest directly, but only plans in aspects such as land use, transportation, and environment. Profits are significantly discounted in the first three years, and local taxes and fees are basically returned to the enterprises. , vigorously attract investment and introduce private capital construction market. The construction of the market and its operation after completion are all operated in accordance with market-oriented laws, and the government only provides public services and market supervision. Linyi's experience of "five first, five later", which is talked about by Linyi citizens, more specifically explains the reason why Linyi's marketization level is so high. This "five first, five later" means: first, establish the market first and then build the market. That is to build a market in a traditional market or a place where the masses spontaneously form a market. The second is to prosper first and standardize later. At the beginning of the market's opening, business owners were allowed to "get on the bus first and then buy tickets", and then go through the procedures after operating for a period of time, and gradually standardized their business behavior to support the market. The third is to synthesize first and then separate. Products in the market that have further expansion of business scale and potential for development will be separated from the original market and a new professional market will be established. The fourth is to disperse first and then concentrate. Industries that are scattered in various places, have a large number of operators, and have strong development potential are gathered together to build new markets. In this way, wholesale trading areas for daily chemicals, non-staple food, auto parts, and building materials have been built. The fifth is to simplify first and then improve. According to the needs, the degree of market prosperity and the affordability of operators, we will gradually develop in the direction of building a high-end market. A higher degree of marketization has brought business prosperity and market prosperity, but it will inevitably affect the public welfare of the market and the government's regulatory measures. How to achieve a balance between the two is what we all agree on. New issues faced and needed to be solved.

3. High degree of intensification. In project construction, we pay attention to scale efficiency and industrial agglomeration to achieve cluster development. Yimeng High-Quality Agricultural Products Trading Center, Weifang Food Valley, Shouguang Agricultural Products Logistics Park and other projects have abandoned the single function of traditional projects, and instead formed a multi-functional complex integrating display, trading, processing, warehousing, distribution, office and life support services. A super-large park with multiple functions and business formats. For example, the Shouguang Agricultural Products Logistics Park is an industrial integration project of the Shouguang Municipal Government. The park covers a total area of ??3,000 acres, with a total investment of 2 billion yuan. It can achieve an annual trading volume of 10 billion kilograms of vegetables, fruits, and agricultural and sideline products. Provides thousands of business opportunities and nearly 10,000 talent positions. The park includes six functional areas: vegetable and fruit trading area, vegetable e-commerce trading area, agricultural input trading area, agricultural product processing area, logistics distribution area and supporting service area. The construction of the Shouguang Agricultural Products Logistics Park project will promote the adjustment of the local agricultural industry structure in Shouguang, enhance the competitiveness of Shouguang vegetables in the international market, form a complete vegetable industry chain effect in Shouguang, and greatly promote the economic development of Shouguang. The construction of this kind of complex, multi-functional large-scale park not only achieves industrial agglomeration and drives the interconnection of upstream and downstream industries; it also creates a scale effect, and multiple business formats are developed in groups, making a higher contribution to local economic development.

4. High degree of matching. Logistics supporting facilities are the basis for the development of the commodity market. As an important agricultural product base in the country, Shandong has a high level of agricultural product logistics. In 20xx, the total amount of agricultural product logistics in Shandong Province reached 524.59 billion yuan. In particular, the cold chain logistics of agricultural products is in a leading position in the country, with more than 3.5 million tons of cold storage, 140 cold chain logistics companies, and a low-temperature storage and transportation capacity of more than 4 million tons, accounting for 45.5% of the country's total. The cold chain circulation rates of fruits, vegetables, meat and aquatic products reached around 19, 16 and 13 respectively. Strong logistics capabilities support the rapid development of the agricultural product market, and the growing market brings supply of goods to logistics companies, promoting the development of logistics companies toward scale, specialization, and modernization, thus improving the circulation efficiency of the entire market and achieving a mutually beneficial win-win situation. At the same time, Shandong also attaches great importance to the application of modern technology to transform and enhance the traditional market.

Pay attention to the application of electronic information technology in all aspects of the market, realize the informatization of market management, networked transactions, and electronic settlement, encourage and support professional markets to actively develop e-commerce through cooperation with third-party platforms, self-built platforms, etc., and realize tangible The healthy interactive development of the market and the invisible market. For example, the Weifang Housekeeping Service Center has built an intelligent, information-based, and modern comprehensive people's livelihood service platform, integrated merchants, and built a network to achieve online ordering and offline delivery. Its service targets cover all walks of life, truly benefiting the people. , Convenience.

2. The gap between Hunan and Shandong

It should be noted that although the commodity trading market in our province has achieved certain results, it is still in its infancy and there are not many large projects. The development direction is unclear, and natural endowment conditions and scale cost-effectiveness are facing many pressures, but the gap in concepts and ideas is the most important.

1. There is a gap in ideological concepts. Compared with Shandong, the cadres in our province are not emancipated in their thinking, their thinking is not broad enough, and their understanding of the importance of trade logistics and market circulation is not deep enough. The traditional concept of only focusing on production and ignoring circulation needs to be changed urgently. Without the development of circulation markets and trade logistics, the economic development of our province will be difficult to get rid of the embarrassing situation of "it is difficult to export local goods and difficult to import foreign goods". Without the driving force of large-scale commerce, large markets, and large-scale logistics, it will be difficult for agricultural production in our province to achieve industrial upgrading and increase in scale. According to estimates, every 1 percentage point increase in the added value of the circulation industry can drive GDP growth by 0.13 percentage points, stimulate consumption growth by 1.03 percentage points, and drive the optimization and upgrading of the economic structure. The great development of Shandong's agricultural industrialization is benefiting from the overall strategy of promoting production through circulation; benefiting from the three comprehensive agricultural product trading markets of Weifang, Linyi and Liaocheng as the backbone, supplemented by local specialty agricultural product markets, covering the entire province and surrounding areas, radiating the agricultural products, origin distribution, and wholesale market clusters across the country; benefiting from the modern, high-efficiency, and large-scale agricultural product logistics construction. It is precisely because of the successful experience of market circulation driving industrial development that the economic model of giving priority to the development of the market, giving way to the government, giving way to industry, and giving way to society, freeing up trade and fish farming, and promoting industry through circulation has become an economic model for government leaders at all levels and all aspects of the government. *** knowledge.

2. There are gaps in the overall planning. All parts of Shandong attach great importance to the guiding role of planning. In Linyi, we made a special trip to visit the Linyi City Planning Exhibition. From the overall functional zoning of the city to the layout of urban commercial outlets, Linyi City hired a team of experts to formulate a complete planning blueprint through scientific demonstration. Linyi City has also specifically incorporated the commercial department into the urban and rural construction planning committee to establish a linkage mechanism between commercial circulation planning and urban and rural construction and land use overall planning. Various measures such as strict supporting construction, government department purchase, property rights replacement, and rental subsidies under planning constraints will be adopted to implement policies and regulations that the area of ??commercial and comprehensive service facilities shall not be less than 10%. Government departments strictly followed the plan and made solid progress according to the schedule, thereby avoiding duplication of construction and project conflicts. However, our province currently does not have an overall plan for the development of the circulation industry, and it also lacks a market system construction plan, let alone a one-vote veto system for the commercial department to plan commodity market outlets.

3. There are gaps in policy guidance. The Shandong Provincial People's Government issued the "Opinions on Accelerating the Development of the Commercial Circulation Industry" (Lu Zhengfa No. 20xx19), which clearly stated that it is necessary to strengthen support for the commercial circulation industry in terms of land use, finance, taxation and finance. Adjust the urban land structure and increase the proportion of land used for commercial circulation. In urban reconstruction and construction, priority should be given to the construction of commercial facilities such as logistics distribution centers, commodity trading markets, and retail stores. Governments at all levels should focus on supporting facilities that require new construction land. The land used for the construction of agricultural product wholesale markets and agricultural product storage facilities shall be treated with reference to industrial land or storage land. During the 12th Five-Year Plan period, provincial service industry development guidance funds will be used exclusively to support the development of the trade circulation industry at a scale of 30 per year. Direct-operated chain enterprises with cross-regional operations headquartered in Shandong Province can apply for unified declaration and payment of value-added tax to the local competent tax authorities. At the same time, Shandong Province pays close attention to policy implementation and conducts special inspections.

Take the China Food Valley Zhongkai Cold Chain Logistics Park project built by Mingcheng Group as an example. Although the Weifang Municipal Government did not invest directly, it transferred 1,120 acres of land to Mingcheng Group at a price slightly higher than industrial land of 280,000 per mu. , and also promised to fully refund the value-added tax paid by the enterprise within three years. These preferential policies have attracted Mingcheng Group to bring direct investment of 4 billion yuan to Weifang. After the project is completed, it will become a comprehensive, modern, one-stop cold storage group with a total construction area of ??1.28 million square meters and a capacity of 600,000 tons. Comprehensive service platform for cold chain logistics of agricultural and sideline products. Our province still needs to strengthen its policy formulation and implementation.

4. There are gaps in the cultivation of key enterprises. Shandong Province attaches great importance to cultivating key enterprises and focusing on giving full play to the demonstration and leading role of key enterprises, thereby promoting the development of the entire industry. At present, there are 53 commercial circulation companies in Shandong Province with sales exceeding 5 billion yuan, 6 companies with sales exceeding 10 billion yuan, and 11 companies selected into the top 100 national chain stores. On the one hand, Shandong encourages commercial circulation enterprises to give full play to their advantages in capital operation, resource allocation, technological innovation and market expansion, and use assets, brands and management as links to achieve cross-industry, cross-regional, cross-regional, Operating across ownership groups. On the one hand, we encourage and guide advantageous enterprises with the same business format, overlapping business districts, and similar strengths to join forces, and cultivate a number of large-scale commercial circulation enterprises with strong core competitiveness and outstanding main businesses. In Linyi City, we learned that the prosperity of Linyi Mall is largely due to the support of Linyi's well-developed local third-party logistics. Linyi Municipal Government has promoted the development of the entire Linyi logistics industry and reduced logistics costs by supporting a number of leading third-party logistics companies such as Lichen, Rongqing, Jinlan, and Tianyuan, making Linyi a commodity distribution center covering southern Shandong and northern Jiangsu and radiating across the country. , goods from surrounding cities including Jinan have to be collected, distributed and turned over in Linyi, which has greatly promoted the development of the entire Linyi city's circulation industry. Linyi Lichen Logistics Co., Ltd. alone can deploy more than 2,016 transportation vehicles, forming a transportation network covering 23 provinces across the country, and has a total storage area of ??248,900 square meters. The total volume ranks among the top in Shandong Province, and the annual transportation The total value of goods exceeds 100 billion yuan. However, our province lacks policy support in cultivating key enterprises. The support for leading enterprises in the industry is not enough, and the leading role of leading enterprises cannot be effectively played.

5. There is a gap in market construction. Shandong Province currently has 7,839 commodity trading markets, including 555 markets with an annual transaction volume of more than 100 million yuan, an operating area of ??36.5 million square meters, and a total of 384,000 stalls. In 20xx, Shandong Province conducted an on-site survey of 2,016 commodity markets in the province. These 2,016 markets alone completed a commodity transaction volume of 1.62 trillion yuan, of which 742.4 billion yuan was sold in markets above 100 million yuan. There are currently 2,589 commodity trading markets in our province, of which 290 have an annual transaction volume of more than 100 million yuan, with an operating area of ??16.51 million square meters, a total of 562,000 stalls, and an annual transaction volume of 257.35 billion yuan. From the comparison of this set of data, we can clearly see the differences in the number of markets, market size and annual transaction volume in our province. The professional segmentation and market agglomeration layout of Shandong's commodity trading market left a deep impression on us. There are 101 professional wholesale markets in Linyi's central urban area alone. With the western suburbs wholesale market as the center, the central agglomeration tendency obvious. The scale effect brought about by this professional segmentation and market agglomeration has made the annual commodity transaction volume of Linyi Commodity Trading Market reach 177.2 billion yuan, accounting for 68.9% of the province's annual market transaction volume. It is worth learning from.

3. Some suggestions

1. Insist on overall planning. Among the development experiences of Linyi City, one of the important ones is to plan well, include the commercial authorities in the urban and rural construction planning committee, and establish a linkage mechanism between commercial circulation planning and urban and rural construction and land use overall planning. In order for the circulation industry in our province to develop in a healthy and orderly manner, top-level design and overall planning must be made.

We must conduct careful research and scientifically formulate the "Overall Plan for the Development of the Circulation Industry" and "Market System Construction Plan", "Modern Service Industry Development Plan", as well as development plans for Hunan cuisine, Hunan wine, resident services, trade logistics, renewable resource recycling and other industrial clusters. In the process of formulating the plan, attention should be paid to strengthening communication and exchanges with urban construction, planning, land, development and reform and other departments to ensure the feasibility of the plan. In particular, it is necessary to promote the synchronization of commercial circulation planning and urban and rural development planning.

2. Promote from a high position and implement responsibilities. Governments at all levels should establish high-level modern circulation work leading groups to coordinate overall and strategic issues in circulation work, as well as difficult issues such as systems and mechanisms, and conduct target assessments on relevant departments and governments at all levels. In accordance with the requirements of clear division of labor, unified rights and responsibilities, and efficient coordination, we will improve the management system and strengthen grassroots personnel and funding guarantees.

3. Set a good example and promote the project. In recent years, through our active efforts, our province has been listed as a pilot province for the national second-hand car trading market upgrading and transformation project, a pilot province for the construction of a meat and vegetable circulation traceability system, a pilot province for the standardized transformation of slaughterhouses (fields), and a demonstration province for the construction of a brand promotion system. Provincial pilot project, national comprehensive pilot province for modern circulation of agricultural products. Changsha City was included in the modern service industry construction pilot project and the small and medium-sized business service platform project pilot project, and Loudi City was included in the renewable resources pilot project. We must seize these pilot opportunities, use the project as the starting point, make careful arrangements, and make solid progress. Create highlights and breakthroughs in the modern logistics of agricultural products and modern trade service industries, set up typical demonstrations, and drive the development of commercial circulation in the province.

4. Focus on promoting policy focus. Various domestic trade offices have strengthened their coordination, carefully sorted out a series of national and provincial policies to promote the development of the circulation industry in recent years, concentrated policies on advantageous projects, and strengthened supervision to ensure implementation. Integrate central and local financial funds, concentrate financial resources to solve outstanding problems in key links, and strengthen the construction of public welfare circulation facilities. Focus on cultivating market entities, cultivating regional radiating enterprises, supporting leading enterprises in trade and logistics, and creating regional backbone markets.

5. Vigorously cultivate market entities. The first is to accelerate the cultivation of large-scale trade and circulation enterprises. Support cross-regional mergers and reorganizations of circulation enterprises, accelerate resource integration, and form a group of large-scale circulation enterprise groups with independent brands and intellectual property rights, outstanding main businesses, and strong core competitiveness as soon as possible. Further increase efforts to attract investment and strive for more powerful domestic and foreign business giants to settle in Hunan to invest and start businesses. Cultivate and develop 20 large-scale trade and circulation enterprises with annual sales of over 10 billion, including BBK, Youa Group, Wanshanghong, Dahan Logistics, Happy Gou, Hunan Sinopharm, Laobaixing, Changsha Mawangdui, Red Star Group, and Wanrong Technology. The second is to vigorously support the development of small, medium and micro business circulation enterprises. Support and promote small, medium and micro business enterprises to pursue a path of professional and characteristic development, and give full play to their role in facilitating consumption, prospering the market, and attracting employment. The third is to focus on building a business circulation enterprise brand. Focus on cultivating a group of service brand enterprises with obvious advantages and development potential, create a group of brand enterprises in the accommodation industry, catering industry, resident service industry, and logistics industry, and encourage "time-honored" enterprises to become bigger and stronger. Support circulation enterprises in cultivating well-known trademarks and famous trademark brand marketing. We will do a good job in market development for Hunan products, carefully organize and implement the work of "Famous Products Entering Famous Stores" and "Hunan Products Exporting to Hunan" to create Hunan specialty product brands.

6. Accelerate the development of e-commerce. Aiming at the frontier, starting from a high position, supporting multiple points, operating efficiently, innovating circulation methods, and promoting the rapid development of e-commerce. Strengthen the construction of enterprise informatization, support a number of key e-commerce enterprises, and accelerate information exchange. Promote efficient cooperation between platform service providers, online sellers, distribution service providers, and financial service providers. Vigorously promote online integrity and establish credit files for online merchants. Implement e-commerce demonstration projects, cultivate and attract a group of influential e-commerce companies, and build e-commerce demonstration bases and cities.

7. Strengthen the construction of market supporting facilities. Promote the integration, upgrading and transformation of the commodity market.

Build a comprehensive trading market covering information technology, modern logistics, exhibitions and sales, tourism and shopping, financial services, price guidance and other functions. Strengthen the construction of supporting facilities and equipment such as market pre-selection and grading, processing and distribution, packaging and warehousing, inspection and testing. Transform and upgrade a number of public welfare agricultural product circulation infrastructure, and create a number of exemplary backbone markets with wide radiation and excellent services.

About the Commodity Market Research Report Sample 3

1. The current situation of our city’s commodity market

1. The commodity market is booming, with complete business categories and continuous taste. Improvement

The city currently has 337 commodity markets with a construction area of ??207 square meters, an increase of 10 and 109 respectively compared with XX. Among them: 27 production means markets, 27 professional wholesale markets, 41 farmers' markets, and 242 comprehensive markets. The Lusong Clothing Market Group has developed from one market in 1989 to more than a dozen markets in 1995 and then to 43 markets in XX. The construction area has soared from 4,800 square meters in 1989 to 73.5 square meters; the grade of the commodity market has increased year by year. With the improvement of the market, the Lusong clothing market has evolved from the original stall-style market to the birdcage-style market to the spacious facade-style market. Some markets have developed into modern large window showcases integrating office, clothing display, online shopping, etc.

2. The role of commodity markets in commercial circulation continues to expand. The city's commodity market achieved a turnover of 10.357 billion yuan in XX, accounting for more than 65% of the city's total retail sales of consumer goods; there are more than 50 markets with a turnover of 30 million yuan, ranking first in the province, and 21 markets with a turnover of over 30 million yuan. billion, the commodity market is the main force of our city’s commercial circulation, and its actual status and role cannot be ignored.

4. The commodity market provides a large number of employment opportunities for the society. There are 156,000 employees in the city's 337 commodity markets, including nearly 100,000 laid-off workers.

2. Main problems existing in our city’s commodity market

1. The layout of the commodity market is unreasonable. First, there is unbalanced development among districts and counties. Lusong District, Hetang District, and You County have more commodity markets, while Shifeng District, Tianyuan District, and ** County have very few commodity markets. There are 79 commodity markets in Lusong District, accounting for nearly a quarter of the city's total. Second, the market space layout is unreasonable. There are 93 professional markets in the city, of which 83 are in cities and only 10 are in rural areas. Urban professional markets are concentrated in Lusong District. There are 63 professional markets in Lusong District, accounting for 67.8% of the city's professional markets. Jiangshan is located in Lusong. Except for the residential products market in Shifeng District and the building materials market in Tianyuan District, there are almost no decent professional markets.

2. The degree of organization is low. Our city's commodity markets are basically independent, and there is a lack of connection between the markets. Business flow, logistics, capital flow, and information flow cannot flow with each other and exchange what is needed. Although our city has 21 markets worth over 100 million yuan, they are large but not strong. , without forming a market group. The low degree of organization has led to vicious competition between markets and business operators, and serious mutual disruption, making it impossible to compete with well-organized business giants at home and abroad.

3. Without industry support, the radiation function of the market cannot be fully exerted. There are many professional markets in our city, but most of them have small sales except for the clothing market. Most of the products sold in the market are foreign products. More than 80% of the clothing sold in the clothing market comes from coastal cities and Wuhan, and locally produced clothing accounts for a very large proportion. Small and without industrial support, it will inevitably increase sales costs and weaken product competitiveness, thus further restricting development space.