Why does NetEase have a strong attachment to famous schools in its recruitment?

Because NetEase’s on-campus recruitment gives people the impression that it emphasizes academic qualifications (this research strictly treats them differently) and schools.

Compared with other Internet companies, such as BAT, especially Alibaba, there are obvious differences. I have just graduated with a bachelor's degree, and the offer Ali gave me did not differentiate between graduate students at the same level. As far as I know, most positions are like this, let alone different schools. Where does the famous school complex come from? I didn’t do any data analysis, so I just worked backwards from the results. If I’m wrong, I’d like my NetEase classmates to criticize me. Corporate culture is one reason. To give an inappropriate example, if a company has students from top schools, and suddenly a student from a not so good school joins the team, then the cost for this student to get the team to accept him is actually very high. From the other extreme, the psychological cost for a top classmate to join a so-called pure diaosi team is also very high. The atmosphere that the company has formed will create a threshold because of people with similar backgrounds. This exists objectively. Recruitment strategy is also a reason. NetEase has created this recruitment strategy of "gathering talented people" to make it easier for students from top schools to join them. After all, they have a greater sense of cultural identity. In addition, it also gives a few students who are not from prestigious schools a sense of psychological superiority. In terms of recruitment strategy, the strategy of NetEase, which is developing steadily, is also quite good.