Founder of Shang Yue Group

Dai Zheng, founder of Shang Yue Group.

Dai Zheng, who left the decisive network, once again restarted the road to entrepreneurship, founded Shang Yue Group and entered the hottest social e-commerce track at that time. It is reported that before the official IPO, from July 20 17, Shang Yue Group and Yuetao successively received personal investment from BAT bosses such as Mr. Yao Jinbo and Mr. Wang Donghui, as well as institutional investment from boiling point capital and Gu Yin Fund, which is naturally attributed to the capital operation expert Dai Zheng.

The second key figure is CEO Liu Yi. Before joining Shang Yue Group, Liu Yi had worked in the hotel business travel industry for nearly ten years. As the founder and CEO of Direct Booking Network, Liu Yi led Direct Booking Network to break through the original model of high-end member hotels, and built a micro-official website direct selling platform for B-end hotels by using cloud technology. Direct booking network has therefore become the first self-media direct booking platform for domestic high-end hotels, and has long occupied the highland of rapid development of business travel platforms. With its rich technical and product experience, Liu Yi still undertakes most of the product research and development, technical operation and management of Shang Yue Group.