Should social media be used as a reference for recruitment?

Keywords: social network, social media recruitment

I often hear recruiters shouting, "It is getting harder and harder to recruit people now, and it is even harder to recruit excellent talents." The survey shows that only 18 people with work experience are actively looking for jobs, while the remaining 82 job-related candidates are content with their current job status and will not apply for positions on the website. This group of silent candidates is precisely the target recruitment target that recruiters need to spend a lot of time digging for. In addition, for mid-to-high-end talents, they have rich experience, a wide range of choices, and wide connections, so they often do not need to actively look for opportunities. Therefore, the difficulty in recruitment is how to find those silent candidates and how to contact those mid-to-high-end talents. The advantage of social media is that through the point-to-face network formed by interpersonal relationships, various information can be quickly spread and diffused through social networks. This unparalleled diffusion ability attracts more and more companies and individuals to participate in social networks, making it an irresistible trend. The role of this rich resource for recruiters cannot be underestimated.