What should AE pay attention to when going to an advertising company for an interview?

First of all, it is important for advertising companies to dress well when interviewing AE. You'd better wear a formal suit.

The most common questions are: why choose this industry, the understanding of AE position, the current situation of domestic advertising industry, its own advantages and disadvantages, salary requirements. Be prepared in advance and list the answers to the most common questions first.

Have a deep understanding of the position you want to fight for. AE is called "account manager" or "business manager" in China, and some of them are simply called? "salesman" and "AE" are responsible for: negotiating, contacting, proposing and collecting money with customers; Internally, formulate strategies. Coordinate resources, allocate work, supervise processes, etc. Therefore, a real "AE" is not like a salesman who "pulls business". It's too simple. AE is a relatively basic customer relationship management, familiar with professional knowledge in sales, marketing, planning, design, production and media. , and also have certain interpersonal skills.

If you want to sell yourself in a short time and succeed in the interview, speech strategy and eloquence are a key factor. Pay attention to the following aspects in the interview:

Number one: shut up and think twice before you answer.

Be sure to keep your mouth shut during the interview. If you think you have finished your answer, don't say any more. It is best not to try to use the strategy of talking more for self-promotion in order to let the recruiter know more about himself in a short time.

Second: leave enough room for advance and retreat and improvise.

During the interview, candidates should pay attention to using flexible language skills for those problems or "trap" problems that need to be expounded from several aspects, and don't say dead at the beginning. Otherwise, it is easy to get yourself into an embarrassing situation or a "trap".

Third: stabilize your emotions and be calm and rational.

Sometimes during the interview, the examiner will ask an unexpected question to test the adaptability and processing ability of the candidate. What is needed at this time is to stabilize your emotions and never lose your mind.

Fourth: round your own words, watertight.

In the interview, sometimes some questions asked by the examiner do not necessarily require any standard answers, but only require the interviewer to answer them in a watertight and self-evident way. This requires candidates to think carefully as much as possible before answering questions, so as not to put themselves in a passive position.