Is Dole a high-end or a good farmer?

According to the inquiry about what is worth buying, Dole and Jianong are both internationally renowned fruit production and sales groups with a long history and high quality products. Their grades are not good, because their product categories and market positioning are different. However, I can make some simple comparisons from the following aspects:

1. History: Dole was founded in 185 1. It is one of the oldest fruit companies in the world, with more than 170 years of experience and inheritance. Jianong, founded in 2002, is a leading enterprise in the fresh food supply chain service industry in China, with more than 20 years of development and innovation. Historically, Dole has a higher grade, higher brand influence and reputation.

2. Products: Dole's main products are bananas, pineapples, grapes, berries, oranges, coconuts and so on. , covering all kinds of tropical and subtropical fruits, canned fruits, juice drinks, etc. Jianong's main products are bananas, apples, pears, grapes, kiwis, oranges and lemons, as well as meat, seafood and snack foods. From the product point of view, Dole and Jianong are rich in categories and high in quality, but Dole has more advantages in tropical fruits and Jianong has more advantages in domestic fruits.

3. Market: Dole's market covers more than 90 countries and regions around the world, and it is one of the largest fruit producers and sellers in the world, with annual sales exceeding 4 billion US dollars. Jianong's market is mainly concentrated in China, and it is one of the largest fruit suppliers in China, with annual sales exceeding $654.38 billion. From the market point of view, Dole has a higher grade, more international competitiveness and influence.

To sum up, Duole and Jianong are both trustworthy fruit brands, but from the three aspects of history, products and market, Duole has a higher grade, more international fame and reputation. Of course, this does not mean that the fruit of Jianong is not good, but there is still a certain gap between brand image and market share. Different fruit brands may have different characteristics and advantages. Consumers can choose their own fruit brands according to their preferences and needs.