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What's the difference between Nike clerk and Anta clerk?
Enterprise differences are as follows:
1, different origins
Anta is a leading sporting goods enterprise in China, mainly engaged in designing, developing, manufacturing and marketing Anta brand sporting goods, including sports shoes, clothing and accessories.
Nike is a famous American sports brand, headquartered in Portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothes, shoes and sports equipment.
2. Different positioning
Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers.
Nike is mainly targeted at young people who love sports and fashion, and elderly people who are eager to exercise in middle and high income groups. It is characterized by its love of sports and high requirements for product appearance and performance.
3. The establishment time is different.
Anta was founded in 199 1, and Nike was founded in 1972.
4. Different cooperative enterprises.
Anta mainly cooperates with sports events in China. For example, in June, 2009, Anta reached a strategic cooperation agreement with the Chinese Olympic Committee, becoming the sportswear partner of the Chinese Olympic Committee in 2009-20 12, and sponsoring the China Sports Group to participate in the Vancouver Winter Olympics in 20 10, the Guangzhou Asian Games in 20 10 and the London Olympic Games in 20 12.
Nike's cooperative enterprises are more diversified. For example, on May 20th1day, Beijing time, Spanish giants Barcelona announced in the club official website that they had formally reached an agreement with Nike, and both parties would extend the sponsorship contract. Details will be announced at the next club meeting. According to Spanish media reports, Barcelona will renew its contract with Nike until 2026, and the annual sponsorship amount will reach 654.38 billion euros.
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