Why do some people say that Haidilao will never be able to enter Chongqing?

Haidilao cannot represent hot pot, or it cannot represent Sichuan hot pot, just like Jiangxiaobai cannot represent liquor, but Haidilao is the most successful hotpot chain store, just like Jiangxiaobai is the most successful liquor Marketing advertisers the same. Haidilao sells the environment and services. For Chongqing people who come to eat hot pot, what they actually value is not the environment and service.

First of all, there is no market demand. Even if Haidilao enters Chongqing, it is likely to be in a mess. Chongqing is a hot pot city. Anyone who has been to Chongqing can see the hot pot restaurants in Sanbu. And most of the hot pot restaurants are not chain stores, but roadside shops, which are the fly restaurants that Chongqing people love very much. .

Haidilao, we all know that the focus is on service and dining experience. It is very similar to using Japanese concepts to make Chinese catering, so why is Haili Lao actually more like a catering brand? However, hot pot itself is a unique food category, and it is not particularly appropriate to use catering to summarize it.

The hot pot in the city of Chongqing is equivalent to a city culture. We can eat hot pot as usual, but Chengdu, which is also famous for making hot pot, cannot do that. For Chongqing people, all meals must be delicious, which means they pay attention to taste. Haidilao hot pot cannot be said to be unpalatable, but at least it does not meet Chongqing people’s pursuit of taste.

“The Internet has always said that Haidilao does not open a store in Chongqing because Haidilao is not spicy enough and does not meet the taste of Chongqing people. However, after seeing the Chaoshan hotpot opened in Chongqing and the Luxi fat beef, Chongqing people just said The idea that spicy hot pot can be accepted is untenable.”