How is the home decoration industry doing now?

The market size of the home decoration industry will decline for the first time in 2020

According to data from the China Decoration Industry Association, the market size of my country's home decoration industry continued to grow from 2015 to 2019, with a compound annual growth rate of CAGR Reaching 8.46, the market size of my country's home decoration industry reached 2.74 trillion yuan in 2019.

Affected by the epidemic in 2020, the market size of my country's home decoration industry declined for the first time. The market size in 2020 was 2.61 trillion yuan, a year-on-year decrease of 4.74. Looking forward, it is expected that as residents’ enthusiasm for consumption increases, the home decoration industry market will usher in a compensatory rebound in 2021.

The growth trend of active users of Internet home decoration is obvious

From 2016 to 2020, the number of annual active users of Internet home decoration in my country has steadily increased. In 2020, the number of annual active users of Internet home decoration reached 31.56 million, year-on-year. An increase of 15.6.

Internet home decoration companies have increased

In recent years, the proportion of home decoration companies participating in digital transformation in my country has increased steadily, from 10.1 in 2017 to 19.2 in the first quarter of 2021, an increase of 9.1 percentage points. The proportion of digitally transformed home decoration companies that have established cooperative relationships with Internet home decoration platforms has also increased from 34.5 in 2018 to 47.1. In the future, more companies will enter the Internet home decoration field.

The scale of the Internet home decoration market is expected to reach 888 billion yuan in 2025

In recent years, the scale of the Internet home decoration market has shown an overall upward trend. In 2019, the scale of the Internet home decoration market was approximately 386.17 billion yuan. Affected by the epidemic in 2020, the progress of offline construction has been affected to a certain extent. However, consumption in the home decoration market has strong rigid demand attributes. The epidemic has accelerated the cultivation of online consumption habits of home decoration users. It is estimated that the scale of the Internet home decoration market will reach 405.07 billion in 2020. yuan. In the long term, the scale of the Internet home decoration market is expected to reach 888.09 billion yuan in 2025.

For more data, please refer to the "China Home Furnishing (Home Decoration) Industry Market Forecast and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute.