Job responsibilities about new media and operation.

First of all, you need to know what new media is and what new media should do to run this position. In fact, just search on various recruitment websites. Knowing the job responsibilities, you will know what kind of ability you should have if you want to engage in the operation of new media in the future.

In fact, to sum up, the mainstream platforms of new media are:

Mainstream: WeChat/Weibo/Baijia/Headline/Big Fish, etc.

Information: a little information/gale/Netease, etc.

Audio station: Himalayan/Dragonfly FM/ Litchi, etc.

Short video: Tik Tok/ Mei Pai/Second Pai/Watermelon Video, etc.

Community entrance: Zhihu/Douban/Post Bar/Simple Book, etc.

Other fields: Little Red Book/Micro Amoy, etc.

In fact, each company has different emphasis on recruiting new media operation posts. Some may be based on WeChat official accounts, while others may require you to operate Tik Tok, and even have a certain understanding of video shooting, scripts and editing. If you do channel promotion, it may involve many platforms.

So in the learning process, you can try to post, promote and answer questions on these platforms. You need to understand the platform mechanism, know how to do it, how to send it without being deleted, how to write it, what to write to get more recommendations, and so on. How to write SEO articles and how to optimize keywords are all things that need to be tried and summarized. And if you can raise an active tuba with a lot of fans on a certain platform, it will be very helpful for you to find related jobs in the future.

-Skills required.

1, copy

The slogans of "content first" and "content is king" have been shouting, so the ability of copywriting has been improving. Some people may feel that their writing is not good when they hear the copy, and the copy is definitely not good.

In fact, copywriting mainly examines your sensitivity to the market and expresses it in copywriting, and this sensitivity can be obtained through exercise. So don't be afraid to write a copy.

Interested friends can pay attention to the official account of "Mao Rabbit" WeChat and reply to "Copy" to get a copy package ~

2. Data analysis ability

A standardized internet company, the leader will never make decisions by patting his head, and everything is based on data. Data thinking should run through all aspects of work.

How do you know what to do next? Need data feedback.

I wrote an article and put it in today's headline. The number of readings is only 3K, and the company's average is 6K. You can know that the article you wrote is not effective and you need to adjust the content or copy type.

In addition, you can also look at the number of comments to see if everyone is emotional about your article; You can also see the user's recognition of you by the number of likes.

For example, if you want to apply for funds to test a new project and analyze the data of similar projects in the past, then your superiors can rest assured to grant you funds?

In short, new media operations are based on data feedback. And the foundation of all this is your data analysis ability.