What is the specific business model of Alipay?

Alipay mainly provides payment and wealth management services. Including online shopping secured transactions, online payment, transfer, credit card repayment, mobile phone recharge, water, electricity and coal payment, personal finance and many other fields. After entering the field of mobile payment, it provides services for retail department stores, cinema lines, supermarket chains and taxis. It also launched wealth management services such as Yu 'ebao. Next, please enjoy the Alipay business model I collected for you online.

Alipay's business model

Ma Yun spared no expense to build Alipay. Since 2005, e-commerce has been regarded as one of the most promising areas of the Internet, but the problem of online secure payment has undoubtedly become the biggest obstacle to the rapid development of e-commerce in China.

A major measure launched by Alipay, a domestic third-party payment platform, is the "full payment" system. Users who have been cheated and suffered losses in the process of using Alipay will receive full compensation from Alibaba and Taobao. "We don't have to pay hundreds of thousands of dollars. If we are really cheated, we will also lose 100 million. " Ma Yun said.

Some industry commentators believe that there is no successful precedent for full payment in the world e-commerce field, and Alibaba's generous policy may be at risk. Ma Yun said that the risk will be strictly controlled within a certain range. He said, "We can still afford hundreds of millions."

Remittances from different places cost nothing. How can there be such a good thing-remittance from different places costs nothing? The answer is both in Alibaba and Taobao. On February 2nd, Alibaba and Taobao CEO Ma Yun announced that Alipay, an online transaction payment tool, would be fully upgraded. Whether it is a transaction in the same city or a transaction in a different place, the transaction completed through Alipay will not charge any fees.

Ma Yun said that through strategic cooperation with China Industrial and Commercial Bank, China Construction Bank, China Merchants Bank and China Agricultural Bank, Alipay has been able to expand from "exclusive Taobao" in 2004 to supporting Alibaba's corporate users. Any user can get an Alipay account through self-registration, and then make free money transfer through this credit intermediary.

Ma Yun revealed that there are tens of thousands of transactions completed through Alipay every day, with a transaction amount of several million. At present, in the cooperation between Alibaba and banks, in order to obtain increased short-term savings deposits, many businesses are exempted from handling fees by banks. However, Ma Yun predicted that the future cooperation between the two parties will be the "lowest fee".

The expenses incurred by Alipay to the bank will be fully borne by Taobao and Alibaba.

Ma Yun said, "Since Taobao is promised to be free for three years, the middle expenses will naturally be borne by us."

Credit card cashing is monitored. China securities journal published an article saying that there are loopholes in online payment represented by Alipay, and users can cash out by credit card. Alipay Company disagrees with the argument of the article, and thinks that the article steals the concept, does not fully understand the third-party payment system such as Alipay, and misleads the booming electronic payment industry in China.

The so-called use of relatives or friends in Taobao and other websites to use credit cards for false shopping, and then realize credit card cashing. Alipay believes that this is a problem that the entire domestic banking sector and third-party payment companies are paying close attention to. As mentioned in the article, Alipay and many card issuers have stipulated a single limit for online payment of credit cards. For example, the credit card payment of China Merchants Bank, the single maximum amount is 350 yuan.

The Guidelines for Electronic Payment issued by the central bank stipulates that when banks handle electronic payment services for individual customers through the Internet, the single amount shall not exceed RMB 1 1,000, and the daily accumulated amount shall not exceed RMB 5,000, except for security authentication methods such as digital certificates and electronic signatures, and it is stipulated that online payment by credit cards shall not exceed the withdrawal amount. Obviously, at present, no bank or any online payment company in China allows online payment, as the article says, "the amount of one-day payment is determined by the amount of credit card." This is a serious misunderstanding of the difference between online payment and ordinary credit card payment, and it will also affect the reputation of domestic banks and online payment.

Online payment is a new field. With the rapid growth of e-commerce, the online payment market has also entered a period of rapid development, but there have also been illegal and criminal activities such as money laundering and cash withdrawal. Alipay put its first online payment risk monitoring system into use last year. The system can monitor some illegal bank card operations to facilitate manual intervention and timely response. So far, it has cooperated with banks to stop several users from using online payment to launder money and illegally cash out. As mentioned in similar articles, it is also within the monitoring scope of Alipay online monitoring system to realize large cash withdrawal through multiple credit card transactions.

According to iResearch's Research Report on Online Payment in China in 2005, from 2005 to 20 10, as the growth stage of online payment market in China, this field will undergo unprecedented historical changes in the next few years. Alipay hopes that all sectors of society will support and encourage third-party payment. At the same time, for credit card holders, Alipay people reminded that illegal cashing with credit cards not only does not have an advantage, but may also endanger personal credit records. If the illegal cashing of credit cards is verified, the cardholder will "discredit" his credit record. In addition, users are also reminded to take care of their credit cards. Previously, Alipay cooperated with the police to crack a case in which criminals used stolen credit cards to shop online.

Free digital certificate ensures the security of online payment for users. Since 2005, e-commerce has been regarded as one of the most potential fields of the Internet, but the problem of online secure payment has undoubtedly become the biggest obstacle to the rapid development of e-commerce in China.

In March 2005, Alipay, a domestic third-party payment platform, launched the first digital certificate in the domestic payment field and distributed it to some of its certified users free of charge. It electronically confirms the identity of users, provides users with a security barrier to prevent cyber thieves, and helps hundreds of thousands of online shopping malls across the country, including Taobao, to achieve a real "100% secure online shopping".

It is understood that in the past, when shopping online, users always worried that the password might be cracked when filling in the account name and password; Facing a strange seller, worrying about the true identity of the other party; It is also possible that funds were stolen because of malicious software, such as phishing and Trojan virus. In fact, new crimes of stealing users' accounts and passwords through computer viruses, Trojan horses, phishing emails and websites are emerging one after another. According to the latest investigation by CNNIC, online transactions are gradually recognized and developed rapidly because of its advantages of convenience and economy. Online payment has become the mainstream payment method for online shopping. However, in China, according to the data in the 2005 China e-commerce market survey report of China Academy of Social Sciences, there are as many as 79143,000 netizens who have had online shopping experience, but less than 30 million of them have paid online shopping expenses. In June, 2005, 165438+ 10, China Financial Certification Center conducted a survey of 10 economically developed cities in China, and found that the reason for not accepting online payment was that 68.7% netizens were afraid to shop online for fear of network insecurity.

Facing the grim situation, in order to promote the development of online payment industry, Alipay cooperates with digital certificate system providers recognized by authoritative organizations such as the Ministry of Public Security, the Ministry of Information Industry and the State Cryptography Administration, and takes the lead in introducing digital certificates in the field of third-party payment to ensure the safety of online payment for users.

Alipay said that compared with the authentication forms adopted by all third-party authentication companies in China, Alipay's digital certificate greatly improved the security. Its function is similar to a driver's license or an ID card in daily life. Users can use it to identify the uniqueness of the other party's identity online, and technically get rid of the ordinary 6-bit password verification and change it to the digital signature technology with 1024 bit encryption. In addition, Alipay digital certificate is completely free. Our usual bank electronic certificate needs 10 yuan, while the personal digital certificate of Credit Suisse in the United States needs 19.95 USD (RMB 1, 6 1 Yuan).

In fact, digital certificate has become a better way to solve the problems of identity authentication and network security. The "Guidelines for Electronic Payment (No.1)" issued by the People's Bank of China explicitly encourages users to apply for security authentication such as digital certificates, so as to reduce risks from the user side.

Alipay said that Alipay has conducted at least dual identity authentication for all sellers who use Alipay, namely identity card authentication and bank card authentication. In addition to cooperating with the National Citizen ID Card Number Inquiry Service Center of the Ministry of Public Security to verify the authenticity of ID cards, Alipay also cooperates with major commercial banks to verify the accuracy of user names and bank accounts by using the information of the real-name registration system of bank accounts, instead of a simple authentication mode that some shopping websites only rely on a mobile phone number or ID number. Alipay also took the lead in introducing the "full payment" system and transaction security fund in China, and the incidence of online fraud was only two in ten thousand.

Payment method of Alipay

Direct overdraft consumption

August 20 13, Alipay plans to promote credit payment. According to the comprehensive evaluation of the user's work nature and product type, an account can be overdrawn up to 5,000 yuan.

Users can use Alipay to pay, without bundling credit cards or savings cards, and can directly overdraw their consumption, with a maximum amount of 5,000 yuan. On August 8, 20 13, a news that Alipay will launch a credit payment service was circulated on the Internet. The news publisher said that after the launch of Yu 'ebao, Alipay plans to continue to launch credit payment services, and all loan funds will be provided by cooperative banks.

Alipay balance

When there is a balance in Alipay account, directly enter the payment password and pay with the balance.

Alipay cartoon

Let your bank card and Alipay account be combined into one. When paying, you don't need to log in to online banking, just enter the payment password, and you can easily complete the payment with the balance on the bank card, and at the same time avoid the risk of online banking password leakage, which is as safe and convenient as swiping a card! Support 37 banks nationwide.

Additional functions:

Realize the real-time cash withdrawal function, and really help you complete Alipay certification without waiting, and collect money to open a shop.

online bank

When paying with Alipay, you can freely choose any bank's online banking to pay. Alipay supports national 14 prime bank online banking, and there is always one for you!

International card payment

Alipay supports credit cards issued in Hong Kong with the VISA/MasterCard logo and 3D authentication. You can enjoy shopping by logging in to the corresponding online banking when paying!

Management culture of Alipay

The concept of social responsibility

We believe that corporate social responsibility should be endogenous to the business model of enterprises, and only in this way can we achieve sustainable development.

We firmly believe that social responsibility is not the burden of enterprises, and every enterprise can find its own contact point with corporate social responsibility.

We believe that everyone has social responsibility and everyone has the ability to fulfill social responsibility in a convenient network environment. Alipay is not only a financial tool and commercial platform, but also a social responsibility platform.

Full shareholding

Both Alipay and Alibaba Group attach great importance to the institutional arrangement of large-scale shareholding of employees. In the process of preparing for the establishment of small and micro financial services group, 40% of the shares are shared and encouraged by all employees, and the remaining 60% is used to introduce other strategic investors. The employees of Alibaba Group and Microfinance Services Group have all been realized by the corresponding shares? Full shareholding? .

effectiveness

? The change of the world is not that a few people have done a lot, but that everyone has done a little. The internet can make everyone? Do a little? More opportunities and more convenience. Alipay public welfare concept

Alipay provides free instant payment service for non-profit organizations. Take the online fundraising channel opened by Wenchuan earthquake as an example. More than 300 enterprises and public welfare organizations, including Project Hope, China Foundation for Poverty Alleviation, China Children's and Teenagers' Foundation and One Foundation, access Alipay, supporting more than 90% of public online fundraising websites nationwide.

On 20 10, the Alipay e public welfare platform was launched, and public welfare organizations can independently publish public welfare projects, and promote the further transparent development of public welfare undertakings through the efforts of the whole people. By May of 20 13, the platform had donated more than1000000 times, and the accumulated donation amount reached1.21838801300 million yuan, and online public welfare donation officially entered the era of 100 million yuan.

20 13 AliPay wallet launched the service window function, what else? Love donation? Public welfare application, using mobile internet technology, the transparency and effectiveness of public welfare donation have been further improved, and a mobile public welfare era has officially opened.