Job Recruitment Website - Recruitment portal - Why is the gold of Zall Jewelry cheaper than Chow Tai Fook's?
Why is the gold of Zall Jewelry cheaper than Chow Tai Fook's?
Because Zall Jewelry Development Center is located in second-and third-tier cities, the promotion cost and labor cost are low, so the pricing is lower than Chow Tai Fook.
Chow Tai Fook has more stores in first-tier cities, so the price is too high.
Hong Kong Zall Jewelry will focus on second-and third-tier cities and become a leading brand. What is special is that Zall jewelry is affordable, which is unmatched by other brands.
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