Department of Business Administration, School of Management, Shenzhen University

The Department of Business Administration was founded in 1983. In the same year, it began to recruit and train undergraduate students majoring in business administration. The business administration major currently has four majors: business administration, tourism management, real estate management (2003), and marketing (2005). In 2001, it was authorized to confer a master's degree in business management, and enrollment began in 2002. Currently, there are nearly 34 graduate students in the school. The master's degree program in business management currently has four research directions: management theory and business strategic management, human resource development and management, business operation management, and real estate and resource and environmental management. The Department of Business Administration has a long history of running schools, has accumulated rich experience in running schools, and formed a scientific and reasonable training model. There are currently 29 full-time teachers, including 4 professors, 16 associate professors, and 16 teachers who have doctorates or are studying for doctorates. Many teachers have studied abroad or been visiting scholars abroad. Currently, a team of young and middle-aged people has been built. Professors are the backbone of the teaching team, with high academic qualifications, new knowledge, reasonable age structure, high academic level, innovative spirit, and unity and cooperation.

The Department of Business Administration mainly cultivates practical or research-oriented senior management talents that are in line with international business administration education for various profit-making organizations and non-profit institutions. The Business Administration major has become the "cradle" for entrepreneurs and senior management elites in the business community. It has also cultivated and delivered a large number of outstanding talents for the Master of Business Administration (MBA) and Doctor of Business Administration (DBA) programs. At present, nearly 10,000 graduates of this major are active in Shenzhen and even across the country. They are generally well received by employers and have become the backbone of the business.

The Department of Business Administration has a close research cooperation relationship with the "China Special Economic Zone Research Center of Shenzhen University", a humanities and social science research base of the Ministry of Education. This year, it has undertaken more than 20 projects of the National Natural Science Foundation, provincial and municipal levels , many other related research projects and enterprise commissioned projects. It has a commercial science laboratory and 11 off-campus teaching practice bases, and maintains good cooperative relations with domestic and foreign universities and academic institutions. This department provides strong support for the economic development, enterprise innovation and management talents of Shenzhen and even the Pearl River Delta region. (Featured majors in national higher education institutions, famous majors in Guangdong higher education institutions)

Cultivating objectives: Cultivate students with knowledge in economics, law, etc., proficiency in the use of computer technology and a foreign language ability, and systematic mastery Modern business management theories and methods, possessing an international vision and a solid theoretical foundation, being familiar with international practices and actual enterprise operations, and being able to engage in management, education and scientific research work in industrial and commercial enterprises, financial institutions, governments, etc. Comprehensive professionals with basic, high quality and strong abilities.

Main courses: Principles of management, business operation management, corporate finance, human resource development and management, logistics management, corporate strategic management, marketing management, data models and decision-making, management information systems, corporate accounting, Entrepreneurship etc.

Main practical teaching links: case teaching, course design (thesis) and practical training, social practice, professional internship, and graduation thesis (design).

Degree awarded: Bachelor of Management. Training objectives: Cultivate students who systematically master the theoretical foundations of political science and administrative management, be familiar with national laws, regulations and various policies, have administrative capabilities and skills, be proficient in using a foreign language and computer technology, and be able to work in enterprises, institutions, and government Comprehensive management talents engaged in management, education and scientific research in other units.

Main courses: Principles of Political Science, Principles of Management, Administrative Management, Principles of Economics, Introduction to Sociology, Contemporary Chinese Political System, Western Political System, Government Economics, Administrative Organization, Municipal Management , corporate policy analysis, human resources management, organizational behavior, history of Chinese political thought, history of Western political thought, etc.

Main practical teaching links: In-class practice includes experiments (such as "Electronic Government" courses), practical training (such as "Administrative Professional Ability Test"), etc.; out-of-class practice includes professional internships, reading reports, Vacation experiences (including vacation practice), graduation thesis, etc.

Degree awarded: Bachelor of Management. Training objectives: Cultivate students with theoretical foundations in economics and management, computer science and technology knowledge and application capabilities, with certain practical and innovative abilities, and a relatively systematic mastery of basic theories in information system analysis, design and development, and information management. Basic knowledge, master the basic skills and methods necessary for this major, be able to engage in information system analysis, design, development, information management and related fields in enterprises, institutions and government departments, and be able to serve as the backbone of international, especially Shenzhen modernization construction Functional professionals.

Main courses: Management information systems, operations research, production and operations management, systems engineering, data structures, database principles and applications, web programming, management information system development methods, computer networks, network-based information System design and implementation, system security and confidentiality, logistics and supply chain management, etc.

Main practical teaching links: course experiment, course design (thesis) and practical training, social practice, professional internship, and graduation thesis (design).

Degree awarded: Bachelor of Management. Training objectives: To cultivate students with the theoretical foundation of economics and management, computer science and technology knowledge and application ability, master the basic knowledge and skills of e-commerce theory and technology, have e-commerce development, application and management capabilities, be responsible and innovative, and be able to Talents who use information technology and network technology to engage in e-commerce work in enterprises, institutions and government departments and can play a backbone role in the modernization of the world, especially Shenzhen.

Main courses: Introduction to e-commerce, e-commerce system design and development, data structure, database principles and applications, computer network, web programming, network construction and management, Internet marketing, Internet finance, e-commerce economics Science, e-commerce management, e-commerce and logistics management, e-commerce simulation practice, etc.

Main practical teaching links: course experiment, course design (thesis) and practical training, social practice, professional internship, and graduation thesis (design).

Degree awarded: Bachelor of Management. Training objectives: Cultivate students with modern humanities and scientific literacy, innovative spirit and practical ability. On the basis of knowledge and abilities in management, economics, law, etc., proficiency in the use of computer technology and a foreign language, students can systematically master modern human resources. Management theories and methods, familiar with laws and regulations on personnel, labor management and social security, qualified for human resources (personnel) management positions in enterprises and public sector departments, or key career talents who can engage in human resources management teaching and research.

Main courses: Organizational Behavior, Human Resource Economics, Human Resources Training and Development, Job Analysis and Job Design, Personnel Recruitment and Selection, Personnel Evaluation Theory and Methods, Performance Management, Salary System and Salary Design , labor law and employee relations, human resources policy analysis, career management, social security science, public sector human resource management, human resources management information system, etc.

Main practical teaching links: In-class practical links, including course design, experiments, practical training (including computer training), etc. are completed within each course; extracurricular practical links include military training , reading reports, vacation experiences (including vacation practice), professional internships, graduation thesis, etc.

Degree awarded: Bachelor of Management. Training objectives: To cultivate students with the necessary cultural and scientific knowledge, applied marketing professional knowledge and comprehensive qualities, with modern marketing concepts, able to skillfully use modern economic theories, to independently conduct marketing activities, and to be competent in modern enterprise operations, management, planning and other marketing work High-tech applied professionals.

Main courses: Marketing principles, market research, consumer behavior, new product development, channel management, brand management, sales promotion, service marketing, customer relationship management, international marketing management, marketing consulting, etc.

Main practical teaching links: case teaching, course design (thesis) and practical training, social practice, professional internship, and graduation thesis (design).

Degree awarded: Bachelor of Management.