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The Development Course of Xi 'an Maidao Brand Communication Co., Ltd.
2. 1998- renamed as "Xi' an McDonnell Advertising Co., Ltd." and transformed into integrated marketing communication.
3. 1999 —— The success of listing planning of local brands such as Shanba and Miqi has enabled McDonnell Douglas to complete the basic transformation of comprehensive agency.
4.2001-McDonnell Douglas used 4A for reference to represent Wuliangye Group's advertising services in various provinces.
5. In 2002, form a strategic alliance with powerful media, improve media service ability and standardize management level; Joint venture with Hans Beer to set up a printing company.
6. In 2003, McDonnell Douglas' brand service capability was improved day by day, and it won Shaanxi Mobile, Shanghai Volkswagen Northwest Butler and other businesses.
7. In 2004, McDonnell Douglas registered Beijing McDonnell Douglas Advertising Company and Shanghai Office, established a cooperative procurement platform with 64 media outlets nationwide, and gradually established McDonnell Douglas' advantage in purchasing national print media.
8. In 2007, it was officially renamed as "Xi 'an McDonnell Douglas Brand Communication Co., Ltd.".
9. In 2008, upgrade service products and launch M+ service, that is, communication service based on overall marketing vision, to promote customers' business promotion by means of communication; BFD (brand face design) brand image design, packaging and production, customer structure continues to optimize.
10,2010 —— McDonnell Douglas got Minsheng Department Store, Oriental Dairy and other businesses, digital interactive services set sail and set foot in e-commerce, and the e-commerce platform of Mai Jia Life Museum was born.
1 1, 20 12- McDonnell Douglas's panoramic marketing business continued to climb, and digital marketing was re-arranged; Mai Jia Life Museum, Xi 'an Mai Jia Commodity Co., Ltd. was officially opened, with PC and mobile phone online at the same time. In cooperation with the ten municipal agricultural committees, it won government support in the same year and was rated as the first batch of "Shaanxi e-commerce demonstration enterprises";
12, 2013-McDonnell Douglas Communication is transforming into a comprehensive marketing consulting company integrating technology, wisdom and resources; In the same year, he joined the industry and established Shaanxi Huatian Liquor Company, specializing in local ecological and cultural wines. At present, there are two products, "Grape Singing" and "Alley Deep Wine", and a micro-mall has been set up to provide customers with e-commerce and telephone direct sales, creating a new local O2O model.
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