What is the best typesetting method for WeChat official account characters?

▲ Font size: the text is generally 14px or 15px, and the largest title is 16px. The rest should not be too big, otherwise it will affect the aesthetic feeling.

▲ Word spacing: I usually set it to 1, or 1.5, with a maximum of 2.

▲ Line spacing: I usually set it to 1.5 or 1.75, with a maximum of 2.

▲ Indentation at both ends: that is, both sides are left blank. I usually choose 1 and don't leave too many blanks.

▲ Font color: It is not recommended to use pure black font, which will make people feel very tired. Suggested font colors are as follows: #2f2f2f, #3f3f3f, #888888, #434343, of which #2f2f2f is stronger.

▲ Font: At present, the official fonts displayed on WeChat are Microsoft Yahei, Songti and Fangping (note: Fangping fonts can only be displayed on Apple phones). The unchanged font in the official WeChat account is Songti, and the formatted font is Microsoft Yahei. Fang Ping font can only be copied and pasted into the official WeChat account after typesetting in the editor or elsewhere.

▲ Spaces: My general principle is to leave spaces between paragraphs and between paragraphs and pictures.

Second, make good use of symbols and expressions.

In the process of typesetting, if you want to ensure freshness, you can use some expressions and conformity to show the key points and attract others' attention.

▲ Commonly used special characters are:

「」『』〖〗〔〕▼ ▲ ● ◆ ■

These characters are mainly used for headings or subheadings.

▲ Yan Wen: At present, the backstage or some editors of WeChat official account are equipped with commonly used Yan Wen. It is recommended to use the familiar WeChat Yan Wen and emoji Yan Wen. Expressions can be used in paragraphs of an article. Or when typesetting some humorous articles, put them in the articles to explain the author's mood.

Third, a few small principles

▲ Don't use too many editor styles for dry goods articles, mainly because there are too many editor styles, which will not be concise and dazzling.

▲ Do not use more than three colors. It is recommended that each platform use its own theme color scheme, with no more than three colors, and the colors should not be too bright or too dark, because too bright colors will be dazzling.

▲ Don't use too many words in the title. Headlines exceeding three lines will completely block the cover picture.

▲ Bold and important sentences can be used to attract readers' attention.

▲ Adding background color has the same purpose as thickening.

▲ As for the skills of cover pictures and matching pictures, the last article has already mentioned them, so I won't elaborate on this one.

Fourth, the top attention and the bottom QR code

The attention on the top and the QR code on the bottom are becoming more and more professional.

Generally, most of the top concerns are focused on moving pictures, and some QR codes at the bottom are also moving pictures.