Practice and Exploration of Business Foreign Language Specialty Construction in Secondary Vocational Schools

Practice and Exploration of Business Foreign Language Specialty Construction in Secondary Vocational Schools

? Paper Keywords: secondary vocational schools; Business; Professional construction; practice

Abstract: Business foreign language major is a key major in Jinhua Business School of Zhejiang Province and a demonstration major in Jinhua City. Strengthening the construction of business foreign language major is an important measure to improve the teaching quality of this major. This paper analyzes the industry background, talent demand and basic situation of business foreign language specialty in Jinhua Business College, Zhejiang Province, and finally puts forward the construction objectives and strategies of business foreign language specialty.

Business foreign language majors in China are foreign language majors and international business (also known as? ) a new major composed of majors. Therefore, business foreign language in secondary vocational schools is an interdisciplinary and compound major. The main construction goal of business foreign language major is to cultivate applied, practical and skilled talents who can engage in foreign trade business, foreign enterprises and foreign-related business exchanges. In the process of implementation, the construction of business foreign language specialty in secondary vocational schools should be closely combined with the current situation of foreign trade industry and the demand for foreign trade talents, and truly realized? Practical and enough? .

I. Analysis of Industry Background and Talent Demand

China is a big foreign trade country. Zhejiang Province is an export-oriented province in China. 2010 On July 2, Hangzhou Customs announced the foreign trade situation of the whole province in the first half of the year of 2011751000 billion US dollars, a record high, with a year-on-year increase of 4 1.3%. Among them, the total import and export value of Zhejiang Province is 175438+0 billion USD. During the Third Session of the 11th National People's Congress of Zhejiang Province held in early 20 10, Lv Zushan, governor of Zhejiang Province, said that in 20 10, Zhejiang Province is expected to reduce the burden on enterprises by 66.62 billion yuan, and it is necessary to implement diversification strategy, actively provide information and services for enterprises to explore emerging markets, and actively and steadily promote enterprises? Go out? Development.

It is reported that China still needs at least 6.5438+0.8 million foreign trade talents to serve enterprises, among which the demand for business foreign language talents accounts for a large proportion. The feedback from the talent market shows that the demand for foreign trade business talents has increased sharply, especially the graduates majoring in business foreign languages in secondary vocational schools are welcomed by foreign trade enterprises. Secondary vocational schools are the base for training high-quality junior and intermediate technical application-oriented talents. Are they for foreign trade practitioners? Talent manufacturing base? . Foreign trade enterprises belong to secondary vocational schools in a certain sense? Product promotion market? Is the secondary vocational school a foreign trade enterprise? Product processing and manufacturing base? .

According to Jinhua Customs statistics, in the first five months of 20 10, the total import and export volume of our city was 4.6 billion US dollars, up 44.6% year-on-year. In May, the total import and export volume of our city was165438+300 million US dollars, up 58.4% year-on-year, hitting a single-month high. Zhejiang Jinhua Business School is located in Jinhua City, where there are many export-oriented enterprises. In Yiwu alone, there are currently more than 260 foreign-related hotels and nearly 1,000 import and export companies, 100 representative offices set up in Yiwu by foreign businessmen from many countries and regions, and the world-famous Yiwu International Trade City. At present, Jinhua has more than 6,000 enterprises with the right to import and export, and there are10.5 million foreign-funded enterprises.

With the gradual recovery of the world economy, the export-oriented economy in this region began to stabilize and rebound. The situation of foreign trade and foreign-related industries is improving day by day, which makes our city objectively need a large number of talents who know both foreign trade and foreign-related business skills? English+business? Practical compound talents, the specific positions involve business clerks of foreign-funded companies, preparation of foreign trade documents of foreign trade enterprises, foreign trade documents, front office services of foreign-related hotels and so on. The Ministry of Personnel predicts that English talents, especially those majoring in business English, will be one of the most popular 10 talents in the next 10 year.

Second, the basic situation of business foreign language major in Jinhua Commercial School

Business Foreign Language Specialty in our college was established in 1993. As a key major in our school and a demonstration major in Jinhua City, this major relies on the advantages of regional resources and conforms to the market demand, and has delivered a large number of outstanding talents to the society. Many graduates either hold senior management positions in foreign-related enterprises or start their own businesses, making due contributions to local economic construction. In 2006, this major was rated as a demonstration major by Jinhua Municipal Bureau. At present, there are more than 400 students in this major, which has begun to take shape.

The teachers in this major are very strong. In recent years, four teachers have obtained master's degrees, and another 1 is studying for a master's degree. At present, the qualification rate of teachers' education is 100%, and there are 4 senior lecturers and 8 lecturers, among which? Double-qualified? There are 13 teachers. Teachers in this major have good teaching and scientific research abilities. Teachers have published many papers in national core journals, 20 papers in academic journals above the provincial level in recent three years, and three professional core textbooks have been officially published nationwide. Teachers of this major actively participate in the declaration and research of provincial and municipal projects, have completed 3 municipal projects, and currently undertake municipal projects 1; Won 7 awards at or above the provincial level (2 first prizes; 2 second prizes and 3 third prizes) and 13 municipal prizes (5 first prizes, 2 second prizes and 6 third prizes).

In the process of running a school, this major always takes the cultivation of professional ability as the core and attaches importance to the training and assessment of students' professional skills. In the past three years, students of this major have won five awards at the municipal and bureau levels (1 first prize, 1 second prize, and 3 third prize). In 2008, students participated in the study of foreign trade vouchers, and the pass rate reached over 97%, which greatly improved their employment competitiveness. The one-time employment rate of graduates in recent three years is 100%, and a considerable number of students have good development prospects. Some graduates have been promoted to foreign trade directors in foreign-funded foreign trade companies.

In order to meet the teaching needs, the school has improved the teaching facilities and conditions of this major in recent years. At present, the school has 5890 professional books, 23 professional newspapers and periodicals, and is rich in books and related teaching materials. Two basic laboratories and six specialized laboratories have been built, with the use area of * * * 55 1.4 square meters and the total value of experimental instruments of 59 1.5 million yuan. In the past three years, the training equipment of professional laboratories has reached nearly 300,000 yuan. In addition, our school has also developed and built several training bases with a certain scale, which can enable students to be edified and exercised in the real foreign-related business atmosphere.

Third, Jinhua Business School business professional construction goals and practical strategies

The overall goal of the development of business foreign language specialty in our school is to build a brand specialty and turn the business foreign language specialty into an international, diversified and characteristic provincial demonstration specialty and training base based on the principle of steady adjustment and rolling development. The main work objectives in the next few years are: optimizing the structure of teachers; Increase investment and improve training facilities and conditions; Strengthen cooperation in running schools at home and abroad, broaden the channels for students, employment and further studies, and strive to turn this major into a demonstration major and demonstration training base in Zhejiang Province in 2009-20 10; By 20 12, we will strive to be in the leading position in central and western Zhejiang in terms of school-running level, teaching staff, experimental training conditions, teaching reform and teaching research.

In order to achieve the above goals, this major has made some useful attempts in the following aspects:

Further strengthen the construction of teaching staff? The old teachers in this major are experienced, but their teaching concepts are outdated and their knowledge is easy to fall behind. Although young teachers have certain theoretical knowledge and professional skills, they lack practical experience. In view of this situation, this major requires professional teachers to go deep into the grassroots, enter enterprises to participate in practical activities, improve their practical ability and broaden their horizons. This has the following advantages for teachers: First, they can learn and understand the new knowledge and technology of their major, so as to keep up with the development of specialized course teaching. Second, we can fully feel the specific application of this professional post in the practice of enterprises and industries, so that professional teaching is closer to production practice and it is easier for students to understand and master professional knowledge. Third, teachers can personally experience the work of professionals, thus improving their professional skills and enriching and accumulating practical experience. For example, if teachers are foreign trade clerks, merchandisers and business teachers, they can really appreciate the ups and downs of these jobs, which will certainly greatly promote their professional knowledge and skills. Fourth, it can promote teachers to write school-based textbooks that meet the needs of their posts. Only when teachers really participate in the work of related industries and enterprises can they realize the gap between teaching and production practice, know what professional knowledge and skills students should master, and compile practical professional teaching materials. In addition, this major also focuses on sending professional teachers to participate in training at all levels to improve the professional qualification level of teachers; Enrich the teaching staff by selecting personnel from enterprises with rich experience in foreign trade and economic cooperation, recruiting outstanding college graduates, introducing foreign teachers, and hiring part-time teachers from foreign trade and economic cooperation enterprises. ? Combination of specialization and integration? It can make the structure of teachers more reasonable and meet the characteristics and requirements. The purpose of this is to diversify the teaching staff, and strive to make professional teaching not stay in a closed form, but closer to the reality of productive labor.

Deepen the reform of professional teaching? Teaching reform is the core of specialty construction. In recent years, this major has made some useful explorations in teaching reform. The first is to update the teaching concept. If the society needs talents, we will cultivate talents; Enterprises need talents and students need talents, so we will teach them. Release? People-oriented? 、? Teaching on demand? As the teaching concept of business foreign language major, we should vigorously carry out teaching reform. The second is to adjust the curriculum structure and establish a new curriculum system. Make a teaching plan that meets the needs of Jinhua area, industry characteristics and social development, and build a teaching plan based on improving students' quality and professional ability? Curriculum+core curriculum+teaching project? The new curriculum model meets the diverse needs of students' employment, further studies and personality development. The third is to reform the teaching content according to the needs of social and economic development, and adopt various methods to let the society and enterprises master the specifications and requirements of the current economic development in Jinhua area for the needed talents. On this basis, we should reform the curriculum and teaching content, encourage teachers to write high-quality school-based teaching materials that meet the professional characteristics, develop professional quality courses, and design teaching projects that are effectively connected with industry tasks, such as business correspondence and English. Fourth, according to the needs of enterprises, reform teaching methods and strengthen practical teaching. In terms of skills training, in addition to classroom strengthening, a number of extracurricular interest groups and student associations have been established to carry out activities all year round. For example, the whole school skills can be held once a year. A contest? . In the teaching reform, our school emphasizes the cultivation of students' vocational skills, and strives to combine academic certificates with qualification certificates. Double certificate financing? Enhance the competitiveness of students' employment and development.

Improve training conditions and strengthen entrepreneurial spirit? The construction of training base is the breakthrough and material basis of specialty construction. There are still some problems in this major, such as the lack and backwardness of training equipment and the lack of stable bases that can meet the teaching needs. Therefore, it is necessary to strengthen the construction of practice training bases inside and outside the school to meet the needs of teaching links and reflect the advanced nature and practicality of production. Based on the principle of step-by-step implementation and paying attention to use, this major gives full play to the role of the existing language lab, business room, sample showroom, business training room and practice supermarket, constantly increases and updates training equipment, and improves the training facilities and conditions on campus. In the training building under construction in the school, two electronic classrooms and an e-commerce training room are planned, and a comprehensive business training center with an area of 260 square meters and perfect functions will be built to further improve students' practical operation ability. In addition, our school adopts various forms to strengthen school-enterprise cooperation and develop off-campus training bases. According to our school? Professional counterparts, advanced technology, ensuring safety and relative concentration? Based on the principle of "joint office and temporary cooperation", the off-campus practice base was established, which ensured the students' practice and provided valuable opportunities for students to understand and experience the work and work process. At present, seven units have established friendly and cooperative relations with our school as off-campus practice bases for this major. Our school has also got in touch with Yiwu Korean Chamber of Commerce, and its 28 Korean-funded enterprises have verbally agreed to accept the internship employment of students in our business Korean class. Recently, our school will sign formal cooperation agreements with some Korean companies. At the same time, our school has strengthened students' entrepreneurship education, and will develop students' entrepreneurship projects when conditions are ripe, creating good conditions for students' internship, employment and entrepreneurship.

Broaden the channels for running schools and speed up the process of international cooperation? Our school is characterized by internationalization, diversification and specialization. Our school has established friendly and cooperative relations with Chungcheong University in Korea. Students from the two schools can carry out friendly exchange activities, and Korean students can also go to Korea to study after graduating from technical secondary school. Our school also signed a joint school-running agreement with Indi International Education Group in Malaysia to exchange students. This not only shows our school? Multi-platform, high quality, distinctive and international? Our school-running strength provides students with a broader development space and expands our international influence.

With the advent of world integration, China's economic development will be more and more closely integrated with the world economy. The foreign trade industry has great potential, but it is also facing unprecedented challenges. In order to better adapt to the current foreign trade environment, our business foreign language major should combine the current industrial economic situation in Jinhua, embody its own characteristics, and cultivate students who can understand foreign languages and practice business? Foreign language+business? Practical talents.

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