Survey report on mobile phone usage among college students

Four survey reports on mobile phone usage among college students

In our current society, reports are no longer a rare thing, and reports have the characteristics of two-way communication. Do you get dizzy as soon as you hear about writing a report? The following is a survey report on mobile phone usage among college students that I collected for you. You are welcome to read it. I hope you will like it.

Survey report on mobile phone usage among college students 1

Subjective factors: In the survey report, the main mobile phone service providers are: China Mobile, China Unicom, and China Telecom. Some people say that university is a dynamic zone, which determines that many students choose mobile and monthly SMS services. According to the survey report on subjective factors, 80% of students choose mobile, and 30% of them have opened GPRS. GPRS is a service launched by mobile companies that allows you to use mobile phones to access the Internet. The survey shows that students who have opened GPRS mainly use it for chatting or reading articles and pictures. . Most students are only aware of the existence of such a service! Since college students have no fixed income, the cost of purchasing mobile phones comes from the support of their parents. The social characteristics of college students as a pure consumer group determine their mobile phone consumption level. The survey shows that 56% of students spend more than 50 yuan and less than 100 yuan on mobile phone every month, and only 7% of students spend more than 100 yuan on mobile phone every month! 71% of students chose the monthly SMS package service, 6% of students chose one-way charging, and 8% of students chose free monthly rent. Regarding mobile dating, 74% of students have not tried it. Regarding the service of paying fees online through mobile phones, the survey shows that 78% of students think it is not good and unsafe. Indeed, many websites have set traps. Some students tried it before, but inadvertently added a lot of paid items, causing them to change cards and accounts. In the mobile phone usage survey, 73% of the students used their mobile phones mainly for sending text messages, and 21% of the students used them for making phone calls. Because mobile phones update quickly, people who pursue fashion will always change their mobile phones frequently. In a survey of students in our school, most students change their mobile phones more than a year ago, and only 13% of students change their mobile phones once a year. Of course, these are all determined by the unique nature of our students, and family background is also a very important aspect!

It can be seen from the above statistics that contemporary college students’ understanding and purchase of technological products are no longer blind obedience, but independent choices. With the deepening of understanding, following the “new trend” seems more rational than in the early stage of reform. , thorough, embodying the dialectical unity of matter and consciousness! The development of science and technology has once again proved that science and technology are the primary productive forces. Mobile phones, a technological product, have been recognized by people in practice, and the choice of brand is based on their own needs. The establishment of a brand does not happen overnight, but is a combination of quality and credibility. The nature of college students as a pure consumer group determines their purchase and consumption of mobile phones. Contradiction is the driving force of development. As people's demand for technological products continues to rise, manufacturers continue to develop new products, and the functions and appearance of mobile phones are constantly improving. College students' ability to master new technologies has also been relatively improved. In order to adapt to the mainstream of society, technology continues to develop. The use of mobile phones is no longer just for making calls. The mobile phones of the 1990s have been forgotten by people. Society is developing and progressing, and practice has proven that mobile phones, a technological product, are developed and utilized by people and will move forward with social progress.

Attachment:

Survey on mobile phone usage among college students

1. Multiple choice questions

1. When did you get your own mobile phone?

A. Elementary school B. Junior high school C. High school D. University

2. Which brand of mobile phone are you using now?

　A. Nokia B. Samsung C. Motorola D. Sony Ericsson

　E. Panasonic F. TCL G. LG H. Siemens

I. Philips J. Waveguide K. Other brands

3. How did you get your cell phone?

A. Purchased by family members B. Purchased by oneself C. Gifted by relatives and friends D. Other ways

4. What aspects do you focus on when choosing a mobile phone?

A. Appearance B. Function C. Price D. Other aspects

5. The price of your mobile phone:

A. Within 1000 B. 1000- 1500 C. 1500-20xx D. 20xx and above

6. Which of the following functions should your ideal mobile phone have?

A. Multi-polyphonic ringtones B. MP3 playback C. Color screen D. Other functions

7. Is GPRS enabled? What is the main purpose?

A. Yes, it’s nothing, just chatting. B. Yes, look at some articles and pictures C. Have heard of it but never used it D. Others

　8. How much is your monthly mobile phone bill?

A. Below 50 B. Above 50 Within 100 C. Above 100 D. Never noticed

9. What company does your mobile phone SIM card belong to?

A. China Mobile B. China Unicom C. Others

10. How often do you change your cell phone?

A. Within one month B. Half a year C. One year D. More than one year

11. What do you pay most attention to in terms of mobile phone quality:

A . Sensitive signal B. Practical and power-saving C. Full-featured D. Others

　12. What is your general use of your mobile phone?

A. Send messages B. Go online C. Make phone calls D. Watch the clock

　13. Have you ever tried making friends via mobile phone?

A. Yes, often B. Yes, occasionally C. Never tried it D. Don’t know there is such a service

14. What kind of phone bill discount do you like?

A. Monthly text messaging B. One-way charging C. Free monthly rent D. Others

15. What color mobile phone do you like?

A. Silver B. Red C. Black D. Blue E. Other colors

16. What do you think about using mobile phones to pay for online purchases?

A. Good, very convenient B. Bad, unsafe C. Haven’t tried it yet, don’t know the survey report on mobile phone usage among college students 2

1. Survey plan

(1) Purpose of the survey: To provide reference for mobile phone sellers and mobile phone manufacturers by understanding the use of mobile phones by college students, and at the same time, provide certain reference for college students to develop the mobile phone consumer market.

(2) Survey target: current students

(3) Survey procedure:

1. Design a questionnaire and clarify the direction and content of the survey;

2. Conduct web chat surveys.

Randomly chat with students from various universities and ask them to fill out questionnaires;

3. Analysis based on the recycled online questionnaire, the specific content is as follows:

(1) Based on the numerical characteristics of the sample’s purchase place, price and brand, and monthly consumption distribution, such as mean and variance, infer the overall monthly consumption of mobile phones by college students. Corresponding parameters of consumption distribution;

(2) Analyze the mobile phone market according to the different requirements of each student for mobile phone functions;

2. Questionnaire design

Based on the data compiled above, I conducted data analysis and concluded that the student mobile phone market is a very broad market with huge development potential.

(1) Analysis based on student mobile phone market share

According to the survey, among the brands with the highest student market share, the brands with higher student market shares include Nokia 36 and Motorola. 18, Samsung 25, etc., without exception, these brands mainly hit the market with low-end phones. At present, the recognition of domestic brands in the student market is also increasing.

(2) Common characteristics of the student consumer group

As a student, I have some understanding of this group, analyzed our most common characteristics, and concluded that the mobile phone market should Only by developing products or carrying out targeted marketing methods for different student groups can we seize the market. Below we will analyze the characteristics of the student group:

1. Common characteristics of the student consumer group:

1) No financial income;

2 ) Chasing fashion, advocating individualized unique styles and focusing on individuality;

4) Students basically live in groups, and information exchanges between each other are quickly affected by classmates and friends.

5) Strong brand awareness and love for famous brand products; Survey report on mobile phone usage among college students 3

1. Survey time: x year x month x day x year x month x day

2. Survey target: college students

3. Survey method: online questionnaire

4. Survey method:

Make your own survey Send the questionnaire to friends you know via e-mail, and ask them to forward it to familiar classmates for investigation. Analyze with response statistics.

6. Survey statistician: xx

Results and discussion:

Statistical analysis of survey data:

This survey*** 167 people participated and completed the questionnaire, with an effective response rate of 90. Moreover, the friends who participated in the survey were highly random, ensuring that this college student mobile phone survey has certain universal significance. We mainly conduct data statistics and analysis on five aspects: college students’ mobile phone ownership and demand, analysis of students’ mobile phone usage requirements, analysis of consumption motivations of student mobile phone users, analysis of consumption motivations of student mobile phone owners, and analysis of goal establishment of student mobile phone users, and finally Give a conclusion.

Among the 167 college students surveyed, covering samples from freshman to junior year, the gender composition is basically the same, with 53.3 females and 46.6 males.

1. Mobile phone ownership and demand among college students:

Do you own a mobile phone now?

Survey data shows that 89% of the students surveyed have one cell phone. At the same time, 45 students will change their mobile phones in the near future. Among students who do not own a mobile phone, 71% will purchase one in the near future.

It can be seen from these data: With the improvement of people's living standards, mobile phones are no longer a new thing in universities and have begun to become popular. College students have become a consumer group that cannot be ignored in the mobile phone market.

Which brand of mobile phone are you using now?

It can be seen that Nokia, the world's mobile phone seller, has lived up to expectations and occupied the top spot, while other brands are not to be outdone and have certain supporters. It can be seen that demand is on an upward trend.

How did you obtain a mobile phone?

45% of the total respondents purchased it from their family members; 51% purchased it by themselves; 3% received it as a gift from a friend; and 1% received it from an unknown source.

The above survey shows that more and more college students now have higher consumption levels, and some students have stable income to meet their consumption.

2. Analysis of students’ mobile phone usage requirements:

① Quality is the most important

In addition, some consumers also have higher requirements for appearance and style, and mobile phone manufacturers continue to The launch of new styles is largely to cater to their tastes, since college students are young people. As people's living standards improve and the age of mobile phone holders decreases, consumers will become less sensitive to price and have higher requirements for appearance and style.

② Zhongbo products are more popular

③Purchasing locations are more concentrated

A survey of the places where consumers buy mobile phones found that consumers buy mobile phones in The locations are relatively concentrated, generally distributed in mobile phone hypermarkets and brand stores, with ratios of 56 and 38 respectively, while others only account for 6.5. Mobile phones are high-tech products. It is difficult for ordinary consumers to know whether their functions are complete and whether their quality is reliable. They have to use the credit and professional knowledge of the sales staff as the criterion for judgment. The sales staff in mobile phone hypermarkets or brand stores are relatively high-quality. Therefore, it is easy to win the trust of consumers. In addition, the price advantage of mobile phone hypermarkets is also an important factor that students and friends consider.

　④Mobile phone brands are relatively complex

⑤The purpose of mobile phones is relatively uniform

College students use mobile phones for relatively uniform purposes. Among existing mobile phone users, most of them are used to contact relatives and friends. , accounting for 67.7. There are also a few who just follow everyone (influenced by the people around them) and follow fashion, accounting for 9.8 each.

Parents believe that mobile phones are used to facilitate contact with their children, and parents pay for the 58.0 mobile phones owned by students. Similarly, students also believe that having mobile phones can facilitate communication with relatives and friends to maintain the relationship between family and friends.

　⑥The cost of mobile phones is generally low

　⑦Good service attitude and purchase environment

The results of the cooperation test showed that most subjects tended to choose 1 meter Or 0.5 meters; and the tendency to choose silence and smile is more obvious. ; and like a shopping environment with soft music.

Analysis:

College students have their own physiological and psychological characteristics. Developmental psychology believes that in terms of physiology, the activity of college students’ brains is characterized by a balance between excitability and inhibition. This provides a basis for college students to effectively control their behavior. In terms of psychological characteristics, the way of thinking in universities is mainly dialectical logical thinking. They no longer blindly consume based on impulse. They will weigh the gains and losses from multiple angles before making a decision.

3. Analysis of consumption motivation and motivation of student mobile phone owners:

Consumption motivation and consumer demand are closely related. When a consumer demand appears, the motivation to satisfy this demand will That's how it came about, which I don't want to discuss in detail. It can be seen from the various data above that the consumption motivation of student mobile phone users is at a relatively high level. The main reasons for this high consumption motivation include the following points:

First, socio-economic With the improvement of the level of development and the increase of family income, the psychological desire of student consumers to consume has increased.

The improvement of the level of economic development has shortened the market life cycle of goods, especially in the field of communications, where mobile phone replacements occur at a rate of one model a week. The market life cycle of mobile phone products is shortened.

Second, the great enrichment and convenience of information also have an impact on the consumption motivation of student consumers

TV, newspapers, magazines, the Internet, radio stations, stores, and car bodies Advertisements are overwhelming and publicity is everywhere. The efforts of major mobile phone manufacturers and advertisers have greatly enriched and facilitated the information in the communication field (mainly the mobile phone market). Under the influence of this strong external stimulus , the consumption power of student mobile phone users has also been improved.

Generally speaking, the consumption motivation of student mobile phone users is maintained at a high level. Under this premise, combined with their previous learning in the consumption process, it will lead to a kind of or The development of a range of consumer motivations. Analysis of consumption motivations of student mobile phone users. Through the clarification of their consumption needs and the strengthening of consumption motivation during the learning process, student mobile phone users have gradually formed specific purchasing motivations. The consumption motivations of student mobile phone users can be divided into the following four types:

First, realistic purchasing motivation

According to surveys, when student consumers buy mobile phones, the most important thing is quality. And practical functions: 39% of the respondents said that ease of use and durability are the most important; in addition, 9% of people think that the quality of after-sales service of mobile phones is critical. The reason for this purchasing motivation is not only affected by their most basic consumption needs: work and family contact, but also largely due to their high degree of dependence on consumption, lack of experience, and weak purchasing power. influence of factors.

Second, novelty purchasing motivation

When student consumers purchase mobile phones, most respondents believe that under the premise of quality assurance, the appearance design of the mobile phone should be considered first, such as Shape, size, thickness, material, color, etc. At the same time, 61% of students hope to own a mobile phone customized for college students. And most of the respondents clearly stated that when purchasing, they would give priority to mobile phones with reliable quality, lightweight design, novel style, fashionable colors and dazzling functions.

Third, convenience purchase motivation

According to the previous analysis of student mobile phone users, it is known that the real purpose of most student consumers buying mobile phones is to facilitate communication with family, friends, Contact the employer. Regarding the purpose of purchasing mobile phones to communicate with family members, according to surveys, most parents of students with mobile phones have a positive attitude, and this attitude has a direct role in promoting the purchase motivation of students with mobile phones. In addition, some college students who are about to graduate are afraid of missing out on any recruitment information, which also promotes this purchasing motivation.

Fourth, the motivation to buy cheaply

The price of mobile phones that most student mobile phone owners can afford is between 1,000-1,500 yuan. In other words, what they need is mid- to low-end mobile phones. Generally speaking, the emergence of this motivation is closely related to my country's weak overall national strength and low per capita consumption level. This economic status quo directly restricts the consumption ability of student mobile phone owners who are still in the stage of dependent consumption, which leads them to usually focus on mid- to low-priced models when choosing mobile phones. In addition, in order to achieve economical and practical purposes, they usually choose to use recharge cards with no monthly rent or low monthly rent. But it is worth noting that this kind of cheap purchasing motivation is not just a blind pursuit.

Under normal circumstances, these four consumption motivations of student mobile phone users do not exist independently, but are intertwined with each other, and jointly promote the further occurrence of their consumption behavior. In fact, for consumers, the emergence of consumption motivation means the occurrence of a series of consumption psychology and consumption behaviors such as consumption means and consumption goals, and this is no exception for students with mobile phones. Therefore, after the four intertwined consumption motivations of student mobile phone users are developed, and then combined with the desired results of acting on the motivations, a series of goals that satisfy the consumption motivations will be developed, and finally a purchase decision will be made.

4. Analysis of goal establishment of student mobile phone owners:

After the purchase motivation of student mobile phone users is generated, in order to further meet their needs, they will begin to collect purchase-related information. In the survey, it was found that 37.5% of students obtained mobile phone-related information from the Internet. But under normal circumstances, the collected product information will be repeated, different, contrary or contradictory (for example, duplication between different brands of mobile phones of the same grade and same function, different pricing of the same mobile phone from different merchants, impressions of The information on the mobile phone is inconsistent with the information actually learned), so that there may be multiple alternative purchasing plans.

Therefore, student mobile phone owners need to compare these plans, process, organize and analyze various information, comprehensively evaluate the various elements of each mobile phone (such as performance, price, quality, style, etc.), remove the false and retain the true, and eliminate the weak. Strong, screen out the main factors to consider when purchasing, evaluate and select the best, and determine specific goals, including the brand, specifications, performance, price and other factors of specific products. Generally, this goal can be a concrete end goal or an abstract end goal. That is to say, their purpose of buying a mobile phone can be really to keep in touch with others, or it can also be to show off or get something. Recognition from reference groups. In addition, it is certain that the establishment of the final goal is not achieved directly in one step. Most commonly, a series of sub-goals are established to gradually lead to the realization of the final goal.

Conclusion:

In general, this investigation was successful and achieved the expected purpose. A relatively comprehensive examination of the factors affecting mobile phone consumption among college students. However, it is not in-depth enough, especially the theoretical support is not enough. I would like to use this survey to pave the way for future research. Mobile phones have penetrated into the daily life and study of college students, and are as indispensable part of college students' lives as the computer network. In the related use and consumption of mobile phones, college students fully reflect that there are also shortcomings. In some aspects, college students are still unable to think rationally due to lack of experience. They do not have too detailed plans in the use and consumption of mobile phones. In learning and I have not found a balance point that suits me in entertainment, and as a result I have wasted my energy and financial resources. In terms of learning, college students' ability to learn independently is still very weak, so they should consciously conduct self-training to improve their abilities. Through this small-scale questionnaire survey, some relatively accurate first-hand data were obtained. Based on scientific analysis of the data, some situations of college students' use of mobile phones and some more common phenomena were obtained. However, there was no in-depth research and discussion on this issue. This survey conducted a relatively comprehensive analysis of the basic situation of college students' use of mobile phones through the investigation of four main aspects of college students' use of mobile phones, and drew seven subdivided conclusions.

(1) Low-end mobile phones are the most common among college students

(2) College students spend more on mobile phones for daily consumption

(3) College students are interested in mobile phones The usage rate of SMS function far exceeds that of call function

(4) College students’ consumption concept is relatively mature

(5) Most college students only use mobile phones for basic applications

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(6) College students generally do not pay attention to mobile phone value-added services

(7) College students have little knowledge of mobile phone cutting-edge technology. Survey report on college students’ mobile phone usage 4

1 , Survey purpose

In order to understand the price of mobile phones currently used by college students, the focus of selecting mobile phones, the brands of mobile phones, etc., this questionnaire survey was conducted in order to analyze the current consumption of mobile phones by college students. Tendencies and consumption behaviors, so as to understand the development of the mobile phone market of college student consumer groups.

2. Investigation background

With the development of science and technology and the rapid economic growth, the country's economic outlook has taken on a completely new look, and people's living standards have rapidly improved. The process of social informatization is accelerating, high-tech products have become hot spots for consumption, and mobile phones, as a convenient and fast communication tool, have gradually entered all areas of modern life.

For college students in the 21st century, in this era of information leaps, almost everyone has a mobile phone. Walking on campus, you can see college students walking around while holding different models of mobile phones to make calls or Sending messages has become a way of life, and mobile phones have become an indispensable item in life. Facing the group of college students who are increasingly inseparable from mobile phones, the use of mobile phones by college students has become a phenomenon worth studying.

3. Survey content

The main content of this survey includes the brands of mobile phones used by college students, the time of mobile phone use, usage, price and monthly phone bills.

4. Survey Overview

Survey targets: The survey targets for this survey are all college students.

Survey time: November 5, 20xx - November 10, 20xx

Survey method: This questionnaire adopts an online questionnaire survey method, and the questionnaire is distributed through social platforms such as QQ for random sampling. Using online questionnaires can improve efficiency and reduce survey workload. The electronic version of the questionnaire is sent to everyone by email. There is no need to distribute questionnaires, and data statistics is convenient.

5. Questionnaire design

This questionnaire survey uses an online questionnaire survey method, so the Tencent questionnaire platform production platform is selected, so that the link to the questionnaire can be easily shared. Go to the Tencent social software that you usually use, and the questions in the questionnaire are mainly designed around the brand and price of the mobile phones used by college students.

6. Questionnaire recovery situation

The number of questionnaires filled out was 52, and 37 were validly filled out

7. Analysis of survey results

1. Analysis of the key points in using mobile phone brands and selecting mobile phones:

The survey results show that contemporary college students use more iPhones, Xiaomi, and Oppo mobile phones. Most of the users who buy Apple mobile phones do so because of Apple’s functions. , those who choose Xiaomi and Oppo pay more attention to the cost-effectiveness of mobile phones. In addition, 35.1% of college students who choose mobile phones express that they care about the Internet speed. In other words, college students use mobile phones more for entertainment and surfing the Internet. But overall, College students pay more attention to cost-effectiveness when buying mobile phones. That is to say, although college students currently have relatively strong spending power on mobile phones, they also appear to be relatively rational.

2. Analysis of mobile phone usage time and usage

54.1% of people said they started to use mobile phones in junior high school, and the main use of mobile phones for college students is to surf the Internet and contact family and friends, but 67.6% of college students use mobile phones for more than three hours a day, which shows that mobile phones are already equivalent to daily necessities in the lives of college students, and the time is mainly spent on entertainment projects such as surfing the Internet. It can be seen that mobile phones are a necessity for college students. A major way to relieve worries and relieve boredom.

3. Analysis of purchase and acquisition methods of mobile phones

Survey data shows that 59.5% of college students get their mobile phones from their parents, and only 21.6% of them bought their mobile phones with their own money. Among the purchase channels, 73% choose mobile phone specialty stores to buy mobile phones. This shows that college students are not financially independent at present. The cost of using mobile phones is mainly borne by their parents, and most of them choose to purchase mobile phones from more conservative specialty stores.

4. Analysis of phone charges and mobile phone prices

According to survey data, only 8.1% of college students’ monthly phone bills exceed 150 yuan, and 35.1% of college students said that they have the most ideal phone bill. The price of mobile phones ranges from 20xx to 2,500 yuan. According to the survey results, it can be proved that the consumption power of college students, who have no income or low income, is not high.

8. Conclusion

Through the analysis of the above survey results, it can be found that when choosing a mobile phone, college students mainly consider the cost-effectiveness and functions of the mobile phone, and the students' psychological price of the mobile phone Mainly between 20xx and 2500 yuan, so if you want to enter and expand the mobile phone consumption market for college students, you should meet the needs of college students with different economic conditions from the product's cost performance, functions, price positioning and other aspects. However, it may be difficult to enter this market. As mobile phones become more popular, college students’ consumption power is insufficient, which means they cannot keep up with the upgrading of market products. Moreover, college students’ channels for purchasing mobile phones are relatively single and fixed. So if you really want to enter the market, Entering this market is relatively difficult.

9. Summary

Achievements and gains: Through this questionnaire survey, we have a simple understanding of the mobile phone consumption market of college students, and we have realized the mobile phone consumption tendencies of college students and their attitudes towards mobile phones. Demand, etc., we can also see how difficult it is to enter this market.

Shortcomings: The main shortcomings of this questionnaire survey are that the number of questionnaires filled out is not enough and the data collected is not enough, which leads to the analysis of the survey results being insufficiently representative and lacking sufficient data. Persuasiveness.

10. Attachments