Self-marketing self-marketing case

Xterra was launched in 2000, and its design concept is to impress "adventurous consumers who like outdoor life". It's a good idea, but it's hard to say that it's different from Ford's explorers. However, Xterra has integrated marketing into her body, such as big tires, big fenders and luggage racks, which are very attractive to consumers who like outdoor life. There is a very bright "hump" on the rear lift door. Nissan said that this hump "is a special place for first aid kits". Yes, most outdoor travelers carry a first-aid kit, but we have never knocked out a space on the car body to store it. The bulging hump makes you wonder why it is there, and the answer you get is only to convince everyone that this off-road vehicle is really designed for "adventurous consumers who like outdoor life". When the user drives it, the hump shows the owner's outdoor personality to everyone around him. Therefore, nine years after the launch of this car, the sales momentum is still strong.

Forrest Gump and acne removing chocolate

According to the official website of Frutels, this is a vitamin and mineral formula for specific symptoms, which can provide powerful antioxidants and micronutrients for your body and prevent the formation of acne. Unlike most acne products, it is not rubbed on the face, but eaten in the stomach to purify the skin from the inside out.

There is no doubt that this formula can be put into refreshing and clean drinks, and it can also be easily made into vitamin chewable tablets. Both of these ideas are normal, but being too normal is their problem.

Forrest Gump chose a ridiculously wrong way to introduce his acne formula. They choose to use chocolate candy to carry their own pharmaceutical ingredients-this is a legendary thing that specifically harms people with acne! Suddenly, people's hearts are full of questions, all kinds of ideas, and even think that this is a joke. Before long, they couldn't help talking about it everywhere. The idea of chocolate attracted everyone's attention. Putting acne medicine in chocolate, the implicit subtext is that either the manufacturer is crazy or the manufacturer is super confident about the curative effect.

The good news is that Forrest Gump not only attracted our attention, but also attracted the attention of many people, and the efficacy of the product began to win praise.