Chery is a state-owned enterprise.

In an economically backward area like Wuhu, it is not easy to find people who can make cars.

1995, when the Wuhu delegation visited FAW, they found Yin, a fellow villager.

Yin 1983 graduated from Hefei University of Technology, majoring in automobile engineering, and then worked in FAW 12.5 years. He used to be the workshop director of FAW-Volkswagen, and was elected as "Top Ten Outstanding Youth" of FAW, which made him famous in FAW.

After discovering the talents in this area, Wuhu stubbornly insisted on inviting Yin back to Wuhu to preside over the automobile project.

Moved by each other's sincerity, I finally accepted Yin's invitation.

When Yin went to Wuhu to form a team, there were eight people in the whole project, which was later listed as "Eight donkey kong" by Chery history.

More than 50 people gathered in 1997 as the core team after the "August donkey kong".

Among them, Minister Lu of the Car Body Department and Da Gao, the project manager of the son of the Orient, were Yin's classmates at the Polytechnic University and were cheated by Yin.

Minister Lu was originally in Anhui An Kai Bus Company, and Yin was the first to find him. The two of them broke their fingers and figured out who among the students was still doing technical work, so they remembered Da Gao, who had worked in Shijiazhuang Automobile Factory.

They still remember that Yin stood in an open field full of weeds and excitedly told them where the engine factory, the center and the assembly factory were ... although these were pies drawn out of thin air.

As Da Gao said, Chery's biggest attraction is to drive its own car.

What impressed him was not the pie Yin painted on the wasteland, but the Chery prototype he was led into the shed to see.

At that time, he only felt that his eyes were shining and the meaning of life was just that, so he joined this team with only 50 people at that time.

Gao Xiao, the project manager of QQ, graduated from 1997 Hefei University of Technology majoring in automobile. He was attracted by Yin at the job fair and was persuaded to join Chery.

Taking advantage of his relationship in FAW, Yin also invited some people from FAW to help.

It is said that FAW still has 100 people working in Chery.

196 "95 1 Project" purchased the engine product technology and a production line of the British Ford Company for $25 million.

At first, the British sent more than 20 people to help with the installation, but these people were lazy and drank at night.

Yin simply asked the British to return home early, and at the same time detained $4 million in payment for goods on the grounds that they did not complete the task according to the agreement.

Get rid of the British and do it yourself.

When the production line is completely installed, the withholding of $4 million has not been spent.

Since then, the resume provided by Chery is: Chery Automobile Company broke ground on more than 800,000 square meters of land in Wuhu Economic Development Zone in March 1997; Anhui Auto Parts Industry Company with a registered capital of 65.438+75.2 million yuan jointly invested by five companies affiliated to Anhui Province and Wuhu City was formally established at the same time. In June 5438+10 of the same year, the engine workshop (building area of 75600 square meters) was completed and put into use; After 13 and a half months of installation and debugging, the first engine was successfully off-line in May 1999, and the ignition was successful once. 1September 1999 CAC478/480 engine passed the product appraisal at one time.

This report may cover up two facts.

First, the investors of this project may not be able to pay that much money at that time.

Because the national industrial policy at that time required that the newly-built automobile enterprises must belong to large groups, this new enterprise emerging from Wuhu, Anhui Province had enough motivation to make itself bigger so as not to be despised by large groups. In addition, industrial policies also limit the investment threshold of automobile projects, and investments below 65.438+0.5 billion yuan are not allowed at all.

Second, Chery people introduced the company's history and always said: at the beginning of the project, they just wanted to produce automobile engines, but when they got on the engines, they had to find a market and naturally entered the whole vehicle manufacturing.

In fact, from all angles, it is enough to judge that the goal of "95 1 Project" is to build a complete vehicle from the beginning, and the engine project is to build a complete vehicle.

So at that time, while implementing the engine project, the whole vehicle project has also started.

In fact, Chery's first car was planned in 1995.

This model (Fengyun) is an imitation of Jetta chassis.

Yin worked in FAW-Volkswagen Jetta and knew the chassis technology of Jetta like the back of his hand.

The car body was also designed on the basis of imitation, and then a mold manufacturer in Taiwan Province Province, Fuzhen Company, was invited to develop the mold. Chery invited an old engineer retired from FAW to Taiwan Province Province to supervise the mold development process.

When the first unpainted body-in-white was molded, the old engineer who went out to build a China car again burst into tears on the spot.

1in March, 1998, before the prototype car came out, the construction project of the automobile factory (including four production lines of stamping, welding, spraying and final assembly) of Anhui Auto Parts Industry Company had already started (it can be seen that "95 1 project" was planned for a long time).

199965438+February, the first car of Anhui Auto Parts Industry Company rolled off the assembly line.

In 2000, Anhui Auto Parts Co., Ltd. produced more than 2,000 cars.

In order to make this unlicensed automobile production enterprise survive, with the help of Anhui Province and Wuhu City, Chery Automobile was designated as a taxi in Wuhu and obtained a license.

The cars produced by Chery, whether they meet the safety standards or not, are illegal because they are not listed in the national catalogue, and have been requested by the relevant state departments to stop production.

After many efforts, under the coordination of the State Economic and Trade Commission, Chery negotiated to join SAIC.

This is an unequal negotiation, because the card in SAIC's hand is Chery's life and death card: if you don't join SAIC, you won't have an account.

Finally, Chery agreed to transfer the assets of 350.4 million yuan (accounting for 20% of the registered capital) to SAIC for free, but Chery put forward the principle of "four noes" to SAIC, that is, no investment, no participation in management, no risk and no dividend.

In fact, there are many "no" in turn. For example, Chery and SAIC's sales network cannot be used; Chery can't learn from SAIC's management experience ... Obviously, SAIC didn't take Chery seriously at that time.

200 1 1, Anhui Auto Parts Co., Ltd. was officially renamed SAIC Chery.

Chery Automobile has also been listed in the last published catalogue of vehicle production management before the cancellation of the National Machinery Bureau, and has obtained the long-awaited "7-prefix" catalogue.

Since then, all models of Chery automobile have been marked with the logo of "SAIC Chery" in the upper left corner of the rear, which makes many car buyers mistakenly think that this is a car produced in Shanghai.

The word "SAIC Chery" has given this new enterprise a good market image, which is also the biggest benefit Chery gained from joining SAIC.

Chery's "Fengyun" can really be said to be "shocking the listing".

This is an elegant car with a 1.6-liter engine, which belongs to the same level as Santana, Jetta and Fukang, but the price is lower 1/3, and it received enthusiastic response as soon as it was listed.

In 200 1 year, Chery Automobile sold 28,000 vehicles, with sales reaching more than 2 billion yuan.

In 2002, Chery sold 50,000 cars, with sales exceeding 4 billion yuan.