Yuxi is the hometown of mountains and rivers. Hongta Group, which was born and raised here, also places its feelings on mountains and rivers in its brand. If "the mountain is as high as the peak" is a

Yuxi is the hometown of mountains and rivers. Hongta Group, which was born and raised here, also places its feelings on mountains and rivers in its brand. If "the mountain is as high as the peak" is a process of continuous climbing and self-denial, then "the best is like water" is a kind of magnanimity, wisdom, and transcendence above tranquility. "The best is like water" is a kind of cultivation in life, and what the "Yuxi" brand pursues is the "like water" state of being humble and tolerant, adaptable to others, and winning without fighting. "Red plum" is one of the top ten famous flowers in my country. It is beautiful in the snow and lingers in the cold. It is a symbol of steadfastness, nobility and sincerity. It is deeply loved by the people, and "red plum" cigarettes are also named after it.

"Hongmei" is one of the main selling brands of Hongta Group and one of the products with the highest sales volume of a single brand in the country: in 2000, it achieved production and sales of 1.005 million boxes, becoming the only annual sales volume in the domestic tobacco industry in the 20th century. Brands with production and sales of more than 1 million boxes. In August 2002, the new mellow red plum product was successfully launched. With its sweet and harmonious fragrance characteristics and soft and smooth taste experience, it won the favor of new and old consumers, confirming the theme of the red plum brand "old friends, new feelings".

Hongmei cigarettes seem to be inherently related to the theme of "friends", just like Meihua's sincere character. Those who like "Red Plum" are a group of ordinary people, a public group covering all walks of life and all ages. Their lives are calm and regular, and their lives are full of hope; they don’t have many friends, but they have been close friends for a long time; they are very family-oriented and will go shopping with their wives and take their children to the park; they value friendship and will spend their own money to date a few Old friends, let's go out to a restaurant or have tea. We can find many friends around each of them. When we think of them, we can always feel "a touch of getting along with each other and full of true feelings" in our hearts. This is the personality of the Hongmei brand, which is mature, steady, simple and sincere. Everyone who likes to smoke red plums will find their own shadow in it and gain the consumption experience of "old friends".

Hongmei cigarettes have a rich aroma and mellow smoking taste. They have stable quality, high quality and low price for many years, and have a good reputation. Like an old friend who has accompanied people for many years, Hongmei cigarettes have become a partner in life and a spokesperson for the civilian lifestyle of equality and mutual help. In the Hongmei brand world, people care about and help each other. Although modern society advocates materialism and utilitarianism, Hongmei's world is still optimistic and positive. Just like the red plums that bloom in the cold winter, no matter how bad the environment is or how harsh the climate, they always silently emit a delicate fragrance. "Red Plum" cigarettes are like friends who silently accompany and support you. On the road of life, there are constant changes and unpredictable winds and rains, but red plums are a testimony of everlasting friendship. In 1981, at the time of reform and opening up, people across the country were in high spirits, and the Chinese nation was immersed in a jubilant atmosphere. In order to express the joy of the people, Yuxi Cigarette Factory launched "Congratulations on the New Year" cigarettes with strong traditional festive colors, conveying to consumers the prosperous, lively and joyful "Jubilee Culture".

"Congratulations on the New Year" selects Yuxi's finest tobacco leaves, adds a variety of green and environmentally friendly natural flavors, injects numerous scientific and technological achievements, and is carefully crafted with the most advanced technology. With its long aftertaste, mellow and delicate taste, comfortable and pure taste and smoking enjoyment, and the joyful and festive outer packaging, "Congratulations on the New Year" cigarettes have become the first choice for consumers to visit relatives and friends, congratulate New Year's greetings, and give gifts to relatives and friends. Excellent product.

In modern society, when people have happy events, it is not only the luminous cups of grape wine that carry the celebration, but also the firecrackers, gongs, drums and red lanterns that express joy. For adult men, wedding smoke is also what condenses the joy.

Congratulations on the New Year cigarettes represent a kind of blessing and joy, containing the breath of wisdom and auspiciousness, bringing peace, splendor, wishful thinking, and abundance. Family reunions, meeting old friends, getting married and having children, promotions and salary increases, birthday celebrations, and festivals. Every happy event involves saying "Congratulations on the New Year." Every "Congratulations on the New Year" contains the best wishes. A festive and peaceful atmosphere and the joy of enjoying a better life. Through the direct experience of the New Year products, consumers have reached recognition of the brand image - "Congratulations on the New Year". The Chinese people's wishes represent China's modern "Jubilee culture".

This "Jubilee Culture" includes the joy in the heart, optimism, positive attitude towards life and philosophy of life, as well as the joy of life, feeling and creating the joyful things in life, and the national spirit. Joy, the sense of honor and belonging when the whole country celebrates together. The legend of Ashima originates from a beautiful and touching fairy tale of the Sani branch of the Yi people in Yunnan. Ashima is a symbol of beauty, bravery and loyalty. In 1982, Yuxi Cigarette Factory, the predecessor of Hongta Group, created a well-known cigarette brand in China under the name "Ashima". In November 2003, Hongta launched "Platinum Ashima" cigarettes that advocate natural beauty, with the concept of "only nature can create great beauty in heaven and earth", thus giving new connotation to the brand.

"Great beauty" is "Tao", and "Tao" is the origin of heaven and earth, and nature makes heaven, earth, people and things become one. Hongta takes nature as its direction in the development process. Respecting individuals and respecting nature has become an important part of Hongta's spirit. "Platinum Ashima", as one of Hongta's five major brands, is shaping a new brand image with the concept of "natural beauty". Li Dazhao's poem "Scenery in the Mountains" said "It is the beauty of nature, it is the beauty of nature", which exactly represents the pursuit of "Ashima". State Guest PLaza Eston Marble West