The Development Advantage of jiangling motors Group Company

As a national well-known enterprise rising in the central region, Jiangling is not only the pride of Jiangxi Province and Nanchang City, but also shoulders the heavy responsibility of leading the revitalization of the red land manufacturing industry. The industrial chain effect and growth demonstration effect brought by its rapid development have attracted more and more people's eager attention. Jiangling's successful practice has proved that in Jiangxi, a region with dual advantages of low cost and adjacent huge consumer market, combined with a good manufacturing base and supporting industries, the superior capital of the automobile industry can completely establish a highly competitive vehicle and parts manufacturing base.

Jiangling has dozens of domestic first-class modern production lines such as engine, casting, stamping, body and assembly. It adopts the latest international quality management means and manufacturing system to carry out strict production process control. The company has passed the national compulsory product certification (3C) including design and development, and ISO900 1, ISO 14000 environmental protection system certification, and the main parts factories such as Jiangling Engine Factory, Axle Factory and Frame Factory have passed the most stringent QS9000 quality system certification in the world. Jiangling "Baodian" pickup truck and Yunba van have become national inspection-free products. In 2003, 2004 and 2005, Transit Commercial Vehicle won the Ford Global Customer Satisfaction Gold Award.

There are more than 400 models in four series, namely Transit Automobile, Baodian Pickup Truck, Kaiyun Light Truck and Weibao BUV. Jiangling motors grasps the market center, fully meets the consumption needs of different customer groups, and constantly creates a new model of energy-saving, practical and environmentally friendly automobile products. Jiangling light truck, which has been selling well in China for more than ten years, has continued its market advantage. Baodian pickup truck and Kaiyun light truck rank first in the domestic market segment. According to the domestic market demand, transit ambulances, family planning vehicles, logistics vehicles and bullet-proof cash-carrying vehicles have been developed one after another, ranking first in the country in terms of modification, development, production capacity and sales volume by virtue of their powerful advantages of multifunctional configuration and personalized order production.

Jiangling took the lead in establishing a modern marketing system in China automobile market, and established a strong marketing network throughout the country. According to the "four in one" joining mode of sales, accessories, services and information, China has more than 70 first-class agents, more than 300 second-class outlets and more than 200 special service stations all over the country. Focusing on customers, Jiangling strives to pursue the quality of service process by adopting the service 2000 standard model promoted by Ford in the world. Customer service satisfaction evaluation ranks first among Ford global enterprises. High-quality marketing, perfect network and fast and perfect customer service have become the core competitiveness of Jiangling in China market, and established a well-known brand image of jiangling motors in the field of commercial vehicles in China.

Based on the management foundation of enterprise informatization, Jiangling established a dynamic supply chain management system driven by information technology and a specialized and market-oriented integrated logistics service system. With the efficient production and marketing coordination mechanism and flexible production, the manufacturing efficiency has been improved year after year, and the cost of enterprises has been greatly reduced.

By absorbing foreign advanced technology, Jiangling has improved its independent development ability and entered the international market with cars with cost-effective advantages. Its overseas sales network has extended to many countries in the Middle East and Central China, and its export volume has increased substantially, among which the export volume of light diesel trucks ranks first among American enterprises.