Why are some lock cups from China?

Yes, in Weihai, Heshan and Suzhou, China.

In 2007, Lock Lock wanted more people in China to use its high-grade fresh-keeping box, which brought at least 350 million yuan in sales revenue. At the same time, after entering China for three years, the brand Korean Haina Kaibi Company's investment enthusiasm in China is unprecedented, and it wants to turn China into the forefront of industrial transfer.

In China, lock lock, which aims to become the world's first kitchen appliance brand, has shifted from the stage of building brand image to the stage of increasing market share. Localized production and franchise plans have been put on the agenda.

Industrial transfer

10 years ago, Haina Kaibi Company was founded in 1985, and began to focus on the management of lock-lock series fresh-keeping products, adopting snap design, and now it has become the first high-end brand of Korean fresh-keeping boxes, with a market share of 7 1%.

When lock lock entered China in 2004, the Tupperware giant had been operating in China for nearly 65,438+00 years, and a competition was inevitable. At present, the two sides have formed a rival in important cities, and they are slightly ahead of their opponents in Beijing, Shanghai, Suosuo and other cities.

Compared with its peers, lock lock's investment in China is much more generous. In September of the same year when entering China, its first-phase factory covering an area of 70,000 square meters in Weihai City, Shandong Province was completed, and its first factory covering an area of 72,500 square meters and a building area of 265,438+0,000 square meters in Weihai City, Shandong Province, China was completed.

Subsequently, the second phase (165438+20061October)-the second phase factory with an area of 73,000m2 and a building area of14000m2 was completed in Lushan Town, Wendeng City, Shandong Province, China. The third phase of the factory has also started. Jin, president of Haina Kaibi Company, said that the Weihai factory with a total investment of 30 million US dollars is the only production base of Lekule except mainland Korea, and all its products are exported to overseas markets with an annual production capacity of 30 million US dollars.

Lock lock's third factory in China, Suzhou Phase I, has been completed and put into production. Within two years, the second phase of the factory will be put into construction. Different from Weihai base, Suzhou will be the base for localized supply of lock products, and all products will meet domestic demand.

Therefore, domestic production of locks does not rule out imitation. It better be formal.