How to manage the appearance design of clothing stores

The outdoor design of clothing stores mainly includes appearance design, entrance design, signboard design, window design and external lighting design. 1, appearance design appearance is the overall feeling given by the clothing store, which sometimes reflects the grade and personality of the clothing store. Overall style can be divided into modern style and traditional style. The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most shops adopt modernist style, which has an incentive effect on most consumers with a strong sense of the times. If the clothing store is in the business district, the big shopping malls nearby are generally more modern, and with them, a harmonious effect can be achieved. In today's developing society, modern style clothing stores give people a fresh feeling, which makes them harmonious and unified with modern high-speed society, and also reflects the trend of clothing. The appearance with national traditional style gives people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in the hearts of consumers. So their traditional appearance style is more attractive to customers. If the clothing store deals in ethnic clothing or antique clothing, such as cheongsam, the traditional style can be adopted. Or the clothing store is opened in a commercial street full of antiques, or it can adopt a traditional style consistent with the overall style. 2. Signboard design When you have a good store name, you should consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful and elegant to attract customers' attention. Because the shop name signboard itself is an advertisement with a specific meaning, in general, a group with a signboard can let customers or passers-by see clearly from far away or from multiple angles, and neon lights should be equipped at night. Generally speaking, the design and decoration of signboards should consider the following contents: ① The form of signboards and the form, specifications and installation methods of signboards should be diversified and differentiated. It should not only be eye-catching, but also be integrated with the store design, giving people a perfect impression. Signboards are made of various materials: wood, stone, metal materials, and can also be directly embedded in decorated exterior walls. The installation of signboards can be vertical, wall-mounted or suspended. For many small and medium-sized professional clothing stores, the production and use of signboards can directly reflect the business content of clothing stores. Making it into an image or figure consistent with the business content can enhance the direct attraction of the signboard. According to the business scope of clothing stores, different types of signboards can be adopted. Women's clothing stores can choose signs with a strong sense of fashion, and the colors of the signs should be eye-catching; Men's clothing stores are mainly suits, which are more formal. Signs should adapt to this style and look solemn. Children's clothing stores should be lively and interesting to attract children. 3. Entrance design When designing the entrance and exit of a clothing store, the business area, passenger flow, geographical location, product characteristics, safety management and other factors of the clothing store must be considered. If the design is unreasonable, it will cause crowded people or the goods have not been eaten by customers when they arrive at the export, thus affecting sales. In the customer channel set up in the clothing store, the entrance and exit are the power pumps to drive the consumption flow. A good entrance and exit design should allow consumers to browse the audience in an orderly way from the entrance to the exit, leaving no dead ends. If it is a regular store, the entrance and exit are generally on the same side, in case the customer is too wide to walk in and leave a dead corner. Irregular storefronts need to consider many internal conditions, so the design is relatively difficult. Store doors should be opened, and customers should not be allowed to produce in the design? "claustrophobic", "dark" and other bad psychology, thus shutting the guests out. 4. Window design The window of a clothing store is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the clothing store. It is a comprehensive advertising art form that focuses on the products sold in our store, skillfully uses scenery and props, sets off the background picture decoration, and is accompanied by appropriate lighting, colors and text descriptions to introduce and promote products. Consumers should browse the window intentionally or unintentionally before entering the clothing store, so the design and promotion of the window has an important influence on consumers' buying mood. The design of window should first highlight the characteristics of goods, and at the same time make the window layout and product introduction conform to the general psychological behavior of consumers, that is, let consumers feel beautiful and comfortable after seeing it, and have a good impression and yearning mood for goods. Good window arrangement can not only introduce goods, guide consumption and promote sales, but also become an artistic masterpiece to attract passers-by in front of clothing stores. There are many ways of window layout, mainly including: ① Comprehensive window layout, which displays many unrelated goods in a window to form a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences in goods, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement. (2) The systematic window arrangement of large and medium-sized clothes.